Volkswagen Teams Up With Professional Ski Instructors Of America And American Association Of Snowboard Instructors

January 25, 2017 by Volkswagen

As part of the collaboration, VW will provide the new Volkswagen Golf Alltrack with 4Motion® all-wheel drive vehicles to PSIA-AASI divisions across the United States to transport gear and navigate the slopes

HERNDON, VA (January 25, 2017) — Volkswagen of America, Inc. is pleased to announce a new sponsorship with the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) to promote access to snowsports in communities throughout the United States. As part of the collaboration, Volkswagen will be providing 4Motion® all-wheel-drive 2017 Golf Alltrack support vehicles to nine PSIA-AASI divisions nationwide, to help PSIA-AASI members, who work as ski and snowboard instructors at resorts across the country. The vehicles will be used to transport both equipment and instructors throughout the winter season.

'The collaboration with PSIA-AASI is a great opportunity for Volkswagen to support the active lifestyles of its customers,' said Vinay Shahani, Senior Vice President of Marketing, Volkswagen of America. 'Our vehicles are built to meet the needs of those who enjoy outdoor recreation all year-round, and the Golf Alltrack—spacious, rugged and capable of handling a variety of terrains—will be a standout this winter.'

'It's our privilege and pleasure to begin a long-lasting collaboration with Volkswagen to help provide support for the active and outdoor lifestyles of our members,' said Nicholas Herrin, PSIA-AASI's CEO. 'We're thrilled to find a sponsoring Volkswagen, whose automobiles will help our members get to the mountains and enjoy the outdoors.'

'Every winter, our members' expertise and enthusiasm to teach others to ski and snowboard helps drive more people outside, to enjoy winter,' said Herrin. 'Working with this industry leader allows us to provide professional pricing on a critical resource that can help many of our members arrive at their destination to better serve their employers and their guests.'

Engineered for exceptional performance on a variety of road conditions, the Golf Alltrack features 4Motion® all-wheel drive, Hill Descent Control, Alltrack-exclusive 'Off Road Mode,' and increased ground clearance.

Comprising a community of more than 32,500 U.S. snowsports professionals across the United States, PSIA-AASI members teach an average of 20 days a winter, offering traditional alpine, cross country, snowboard and telemark lessons as well as adaptive curriculum for disabled winter sports enthusiasts.

For more about PSIA-AASI, visit http://www.thesnowpros.org/.

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About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

About PSIA-AASI

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. PSIA-AASI supports its membership through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing and riding, and children's skiing and riding. Learn more at TheSnowPros.org or via PSIA-AASI's Facebook, Instagram and Twitter pages.