Hyundai Returns As Title Sponsor Of The Mercury Prize With Giveaway Of The UK's First All-New Kona SUV
August 7, 2017 by Hyundai
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A range of Hyundai vehicles will be provided to artists travelling to and from the awards show at the Eventim Hammersmith Apollo on 14 September in special Hyundai Mercury Prize livery, featuring a Shazam code. Once scanned with a phone or smart device, the code unlocks a special augmented reality experience featuring a specific Hyundai Mercury Prize artist and a link to their shortlisted album. Throughout the Hyundai Mercury Prize 'Find your Rhythm' campaign, Absolute Radio's new music expert, Danielle Perry will be along for the journey. On Danielle's Sunday Night Music Club show, each of the Hyundai Mercury Prize artists will be showcased in a weekly 'The Road to the Hyundai Mercury Prize' feature. Danielle will also be giving away tickets to the Awards Show during her Thursday evening radio show. David Pugh, Marketing Director, Hyundai Motor UK said: 'Our Hyundai Mercury Prize partnership exists because we genuinely feel that the Prize's values, in celebrating and promoting innovation and excellence in music, reflect those of our own brand. We don't just want our name associated with the Prize, though: it's important that we add something for music fans. With Boiler Room and Shazam, we're really shining a light on some of the incredible artists in the shortlist this year, celebrating talent of which everyone in the UK should be rightly proud.'
posted on conceptcarz.com
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