Firefly & Hyundai Motor America Create Pilot Program to Offer Rideshare Fleets & Drivers New Vehicles With Bonus Income Up to $3,600/year

Google Ventures-backed startup unveils Hyundai Drive by Firefly, a pilot program to democratize transportation & accelerate EV adoption

Starting today, fleet owners and individual drivers on rideshare platforms can request early access to this pilot program, dubbed Hyundai Drive by Firefly – go here to register.

'We're thrilled to launch this program with such a forward-thinking automotive company,' said Kaan Gunay, founder and CEO of Firefly. 'It's refreshing that Hyundai Motor America shares our vision to completely reimagine and democratize the future of mobility while greatly accelerating adoption of zero-emission vehicles.'

With opportunities for drivers to earn additional income upon purchasing a new vehicle by having Firefly's smart display screen technology integrated onto and inside each vehicle, Hyundai Drive by Firefly could help cover monthly car lease/financing costs for qualified drivers and fleets for the duration of the program. The program will be available everywhere Firefly is on the road.

Fleets and drivers participating in the Hyundai Drive by Firefly program and who continue to qualify may enjoy annual cash benefits totaling up to $3,600/year, which can heavily subsidize ownership of their vehicles and cover rising gas prices.

'We're very pleased to work with Firefly on this program, as we are both dedicated to completely changing how cities look and function with automotive-centered technology,' said Fred DePerez, vice president, product line management and sales planning, Hyundai Motor America. 'And I'm particularly happy that it enables us to accelerate the adoption of our low emission vehicles.'

Because most gig revenue for drivers is eroded by costs incurred in the financing, maintaining, and insuring of their vehicles, the mission of this pilot program is to help equip drivers to sustain a living income through gig platforms.

Firefly believes this program will be crucial for the future of mobility and to drive electric vehicle adoption, especially for the professional gig-economy drivers and fleet segments. While US consumers can earn some tax credits by directly purchasing EVs, these subsidies only cover a small fraction of the car cost and apply to just some cars.

'At CRADLE, we understand that greater options for mobility significantly improve people's lives,' said Henry Chung, senior vice president, head of Hyundai CRADLE. 'Hyundai Drive by Firefly will provide scalable monetization opportunities for the future of mobility and accelerate the adoption of Hyundai vehicles among Firefly's drivers and fleets.'

ABOUT FIREFLY

Firefly is a data-first mobile media network delivering the most relevant experiences and content to the most relevant consumers through car top and in-car display technology. Our smart screens deliver dynamic, contextually aware brand activations, empowering them to efficiently engage consumers in major markets across the U.S. Each month, Firefly's network delivers over 1 billion impressions on the streets and in the vehicles of New York City, Los Angeles, Chicago, San Francisco, Las Vegas, and Miami – with many more cities and millions more consumers to come.

Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. Visit us online at fireflyon.com.

Photo credit: Hyundai
posted on conceptcarz.com

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