Hyundai Motor UK celebrates 'Spider-Man™: Across the Spider-Verse' with captivating immersive London Southbank installation

June 9, 2023 by Hyundai

• Three-day installation wows passers-by with 'out of this universe' scene

•Multiple award-winning IONIQ 6 takes centre stage on London Southbank

Hyundai Motor UK has captivated passers-by on London Southbank, celebrating the arrival of IONIQ 6 and Sony Pictures Animation's latest film 'Spider-Man: Across the Spider-Verse' with an immersive stunt scene inspired by the sequel to the Academy Award®-winning animated film, 'Spider-Man™: Into the Spider-Verse' (2018).

Taking centre stage at The Queen's walk, Southbank, next to the London Eye, the experiential activation features the hexagonal portals which the film's protagonist utilises to travel in between dimensions in the highly-anticipated movie.

IONIQ 6 is positioned as though it has just emerged from the portal, with Spider-Man's spiderweb wrapping the car and completing the 'out of this universe' look.

The overall installation displays an eye-catching visual, with the iconic backdrop of London's landmarks set to make it a picturesque scene, creating a perfect selfie opportunity between 1st June – 3rd June (10am-6pm).

The hexagon portal represents the gateway to other dimensions in Spider-Man: Across the Spider-Verse and, with the hexagon appearing as a recurring symbol in the movie trailer, fans will easily be able to spot the connection between this hexagon installation and IONIQ 6.

Hyundai Motor UK is also offering customers the opportunity to win a Spider-Verse themed trip to New York. Customers who test drive an IONIQ 5 and IONIQ 6 will be able to enter the prize draw with three runners up prizes of film screenings.

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As part of the wider campaign, an animated TV commercial featuring Spider-Man, IONIQ 5 and IONIQ 6 will be airing across cinema and digital channels throughout the promotional period in addition to Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai's future mobility concepts that incorporates Hyundai and Sony's collaborative history on the movie production process, and an offline promotional exhibition.

The global marketing campaign spotlights Hyundai's acclaimed IONIQ all-electric vehicles and stems from a global promotional agreement that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company's human-centred mobility vision via product and technological innovations.

Spider-Man: Across the Spider-Verse is now playing exclusively in UK cinemas.

About Spider-Man™: Across the Spider-Verse

Miles Morales returns for the next chapter of the Oscar®-winning Spider-Verse saga, Spider-Man™: Across the Spider-Verse. After reuniting with Gwen Stacy, Brooklyn's full-time, friendly neighborhood Spider-Man is catapulted across the Multiverse, where he encounters the Spider Society, a team of Spider-People charged with protecting the Multiverse's very existence. But when the heroes clash on how to handle a new threat, Miles finds himself pitted against the other Spiders and must set out on his own to save those he loves most. Anyone can wear the mask – it's how you wear it that makes you a hero.

Directed by Joaquim Dos Santos, Kemp Powers and Justin K. Thompson. Written by Phil Lord & Christopher Miller & David Callaham. Based on the MARVEL COMICS. Produced by Avi Arad, Amy Pascal, Phil Lord, Christopher Miller and Christina Steinberg. Executive Producers are Bob Persichetti, Peter Ramsey, Rodney Rothman, Aditya Sood and Brian Michael Bendis. The voice cast includes Shameik Moore, Hailee Steinfeld, Brian Tyree Henry, Luna Lauren Velez, Jake Johnson, Jason Schwartzman, Issa Rae, Karan Soni, with Daniel Kaluuya and Oscar Isaac.

About Hyundai Motor

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

About Hyundai Motor Europe HQ

Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. It is the regional headquarter responsible for over 40 markets with more than 3,000 outlets, taking a 4.4 per cent market share in 2021 (ACEA data).

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, which is now based in Leatherhead, Surrey. As of January 2021, Hyundai has one of the youngest product ranges of any manufacturer, with almost all models younger than 1 ½ years old. More than 75 per cent of the Company's line-up is now available as an electrified version, and the company plans to electrify its entire range by 2025. Furthermore, Hyundai is a pioneer in zero-emission mobility, including its fully-electric 300-mile range Kona Electric, its second-generation fuel cell electric vehicle NEXO, and the all-new battery-electric IONIQ 5, the first model in its new IONIQ line-up brand. All passenger cars come with Hyundai's unique Five Year Unlimited Mileage Warranty package, providing customers with a five-year warranty with unlimited mileage, five years of roadside assistance and five years of vehicle health checks. The High Voltage battery warranty is 8 years or 100,000 miles.