Florida A&M University and the Black Automotive Media Group Launch Internship Program with Hyundai Motor America

• 10-Week Internship is Designed For Students Interested in Covering The Automobile Industry

•The Driving Force Provides Historically Black Colleges and University Students with Multimedia Career Development Opportunities to Increase Automobile Industry Diversity, Equity and Inclusion

In conjunction with Florida A&M University's (FAMU) School of Journalism & Graphic Communication (SJGC), The Driving Force (TDF) and the Black Automotive Media Group (BAMG), Hyundai Motor America announced a sponsorship of a 10-week fall semester internship at FAMU designed for journalism students interested in the automobile industry.

'BAMG's collaboration with FAMU creates new career pathways for FAMU students,' said Kimatni D. Rawlins, BAMG founder and publisher of Automotive Rhythms Communications. 'Data from the U.S. Census predicts minorities will be the 'Future Majority' by 2045. What will the landscape of professional employment look like at that time? Through TDF's internship, we can help prepare students of color and supporting automobile manufacturers for the rapidly changing demographic profile of the United States.'

The Driving Force internship exposes interns to a broad spectrum of potential careers within the automotive industry. Written vehicle evaluations, video content creation, including hosting for traditional and social media platforms, and video advertising projects are among the core segments the curriculum will cover. Sessions will be augmented by presentations that showcase additional career opportunities within the corporate hierarchy of Hyundai, as an example of the complex inner workings of a major automobile manufacturer.

For more than 130 years, FAMU has served the citizens of the State of Florida and the nation through its provision of preeminent educational programs and has a storied history of producing outstanding journalists, public relations professionals, and visionary graphic artists.

'We are excited to partner with The Black Automotive Media Group in collaboration with Hyundai to offer our students a unique experience to learn more about media careers in the auto industry,' FAMU Dean Mira Lowe said. 'Through The Driving Force internship, SJGC students will sharpen skills, make connections, and showcase their talent to industry executives and professionals, thereby opening new doors to opportunities that may not have been on our students' radar.'

This fall's TDF instructors are veteran automotive journalists Kimatni D. Rawlins and Marcus Amick, and TDF internship alumna Tia Knowles.

The Florida A&M University School of Journalism & Graphic Communication (SJGC) is renowned for its commitment to excellence in journalism education. With its state-of-the-art facilities and dedicated faculty, SJGC offers a wide range of programs for aspiring journalists, public relations professionals, and graphic designers. With a focus on academic achievement and experiential learning, SJGC is preparing its students to be ethical, impactful, and confident storytellers and leaders.

About the Black Automotive Media Group

The BAMG is a distinguished group of African-American publishers, writers, editors, media talent and entrepreneurs representing over 100 years of combined experience in the automotive sphere within television, radio, print, experiential marketing, and social media content creation. BAMG members either work for or own various automotive media platforms targeting diverse audiences. BAMG's core objective is to level the playing field and help foster opportunities for Black professionals who work in and around the automotive industry. www.AutomotiveRhythms.com.

Photo credit: Hyundai
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