Less than one week to the 2024 edition of Concorso Italiano A line up of global automotive partners shares the excitement for the Preeminent Italian Lifestyle Event outside of Italy.

The countdown is on for the 2024 edition of Concorso Italiano, The Preeminent Italian Lifestyle Event outside of Italy. Taking place on Saturday, August 17th, at the stunning Bayonet & Black Horse Golf Course on the Monterey Peninsula, this year's event promises to be a landmark occasion.

A Renowned Legacy Meets Exciting New Collaborations

This year's Concorso Italiano is a testament to the enduring power of Italian automotive excellence. The event welcomes back esteemed partners who have been instrumental in shaping its success over the years, while also embracing exciting collaborations with world-renowned companies and institutions that share passion for the Italian automotive heritage and innovation and will first debut on the Concorso lawn in 2024.

This year marks a momentous occasion as the legendary Italian design house Pininfarina launches its brand new Pininfarina Classiche certification program at Concorso Italiano. This new initiative focuses on the meticulous certification of iconic Pininfarina automobiles. The presentation of the program to the US audience for the first time at Concorso Italiano is a further example of the event's commitment to showcasing the timeless beauty and engineering prowess of Italian design creations, with Pininfarina always being at front of the pack.

Moreover, visitors to Concorso Italiano will feast their eyes with an exquisite display of Automobili Pininfarina Battistas hyper GT fully electric, an illustrious example of Italian design and craftsmanship and and cutting-edge electric vehicle technology.

Adding further prestige to the event, the acclaimed automotive designer Walter De Silva joins Concorso Italiano. De Silva, known for his transformative work with iconic brands like Alfa Romeo, Audi, and Volkswagen, will personally award the coveted Best of Show winner with a specially designed work of art. This unique trophy embodies the spirit of Italian design excellence and innovation.

Classic Car Powerhouses to celebrate in Seaside.

The legendary 1000 Miglia, the Brescia-Roma-Brescia road race that Enzo Ferrari used to label as the most beautiful racing event in the world, joins Concorso Italiano this year. The event will be the occasion to present the prestigious Spirit of 1000 Miglia award, recognizing an exceptional vehicle among those being showcased on the Concorso Italiano lawn that captures the essence of Italian racing heritage and evokes the thrilling spirit of the 1000 Miglia.

Moreover, the renowned Lopresto Collection, a leading curator of exceptional historic Italian automobiles, will partner with Concorso Italiano in 2024. The attention to the exceptional significance and the historical value of vehicles that has been driving the activity of collection's founder Corrado Lopresto resonates with the core values of Concorso Italiano; to celebrate such attitude, the Lopresto Collection will present the Lopresto Honorary Chairman's Award to the car that will better embody those values.

Concorso Italiano will be also the occasion to present to a global audience Scuderia Mazzocchi, the ultra-exclusive invitational car club built around the iconic Quattroruote Test Track in Vairano. Close to Milan, Scuderia Mazzocchi offers bespoke premium services and experiences to its members, while building an exclusive community of like-minded people with an undisputed love for motors.

The world-renowned Petersen Museum joins Concorso Italiano this year, too. The prestigious Californian institution, dedicated to the history and artistry of the automobile, will hit Concorso Italiano as part of the premium experiences of its exclusive 2024 Road to Pebble Rally, a great example of how preservation of automotive history goes hand-in-hand with the magic of driving with likeminded people and experiencing the joy of motors at curated events. The Museum will also display a selection of iconic Formula 1 cars that have left their mark on motorsport history.

Not only venerable companies and institutions, Concorso Italiano will welcome again several protagonists of the world of motors such as the legendary Lamborghini test driver Valentino Balboni, returning on the Concorso lawn to present the eponymous Valentino Balboni Award.

Words Do Come Easy on the Concorso Italiano Lawn

Editoriale Domus, a renowned Italian publishing house, joins Concorso Italiano as the event's exclusive media partner. Quattroruote and Ruoteclassiche, the leading Italian automotive printed and digital magazines narrating the word of both modern day and classic cars since 1956 and 1987 respectively, will provide extensive coverage of the event, bringing the celebration of the spirit of Italian automotive design and lifestyle as showcased on the Concorso lawn to the broad audience of Italian petrolheads. In recent years Quattroruote has evolved into a 360-degree media platform and keeps informing its readers on the evolution of private mobility, with a particular focus on the Italian automotive industry. Gian Luca Pellegrini, Editor-In-Chief of Quattroruote and Ruoteclassiche comments: 'In light of its history and vocation, Quattroruote is proud to partner with an event such as Concorso Italiano that pays homage to the style, craftsmanship and industrial capacity of Italy. An opportunity that also allows us to preview to Concorso's global audience Scuderia Mazzocchi, an elite motorsports club that will debut in 2025 and will be based at the iconic Quattroruote Test Track, close to Milan'.

Moving from the words of journalism to those of the classic car market, in 2024 the Concorso Italiano family is also joined by Issimi, the digital platform revolutionizing the way luxury and classic cars are traded. By offering a curated selection of exceptional vehicles and a transparent buying and selling process, Issimi has redefined the industry. With a focus on trust and quality, it provides a seamless experience for both buyers and sellers of high-end automobiles, which will be experienced also during the event in the ISSIMI Dealer Alley, giving both dealers and private sellers a place to promote their cars for sale during the biggest car-centric week of the year.

Attention to Detail: Premium Car Care Partners and Innovative Carmakers Meet Italian Automotive Heritage

Goodwool, an Italy-based company specializing in sustainable car care solutions leveraging the inner qualities of the Merino wool, joins Concorso Italiano as a partner. Company's commitment to high-quality, eco-friendly car care products for enthusiasts who seek both car preservation and sustainability perfectly aligns with Concorso Italiano's celebration of both heritage and innovation.

Such commitment to innovation is also shared by Meguiar's, a brand that has earned a reputation for producing a comprehensive range of products designed to restore, protect, and enhance the appearance of vehicles, making it a trusted choice for both professional detailers and passionate car enthusiasts alike, which is a long-time partner of Concorso Italiano and will return this year.

Obsessive attention to details is also one of the key pillars of the work of Drako Motors, the visionary automotive company known for its innovative all-electric hypercars that has found significant inspiration in the roots of Italian automotive engineering. Its presence underscores Concorso Italiano's commitment to embracing the automotive excellence on borderless basis, while retaining a strong Italian spirit at the heart.

The partnerships highlighted above represent just a taste of the incredible lineup that awaits visitors at Concorso Italiano 2024. Alongside the stunning display of Italian automobiles, the event will be a multi-sensory celebration of Italian lifestyle. Guests can expect exquisite Italian cuisine, captivating fashion exhibits, and captivating displays of Italian art and design.

posted on conceptcarz.com