Maserati Appoints Yu Hanbang as New General Manager of Maserati China

September 27, 2024 by Maserati

Maserati is delighted to announce the appointment of Yu Hanbang as General Manager of Maserati China, effective immediately. He will be in charge of overseeing all commercial activities for the House of the Trident in China.

The automotive market in China is experiencing a period of significant change, with local customers demonstrating a clear preference for exceptional vehicles and innovations. As a key element of Maserati's global strategy, the Chinese market is of considerable importance. With his extensive experience in sales and management in the automotive industry, Hanbang will bring an international perspective and innovative approach – based on years of knowledge gained from having held management positions in numerous regions – to further develop the Trident's activities in China and its expression of Italian luxury around the world.

Prior to this appointment, Hanbang held leadership roles at Genesis China, MG Europe and SAIC Volkswagen, contributing significantly to the strategic growth of these brands through forward-looking leadership.

Davide Grasso, Maserati CEO: 'I'm delighted to welcome Yu Hanbang to Maserati. The Chinese market is an essential part of our brand's global strategy. His extensive experience offers an international perspective that looks ahead to the future, combined with unique ideas and business orientation in the automotive industry. With his profound knowledge of the dynamics of the Chinese market, I believe he is the right person to fill this role. Under his leadership, Maserati will continue to grow its presence in China and achieve new goals.'

Yu Hanbang, Maserati China General Manager: 'It is an honor for me to join the Maserati Family. I deeply respect the House of the Trident and its 110-year history. I am happy to have the opportunity to lead commercial operations in a market like China where Italian luxury – epitomized by Maserati – is highly appreciated.'