Lincoln Launches All-New Navigator Campaign with Serena William

March 30, 2025 by Lincoln

As the all-new Navigator begins to arrive in showrooms, Lincoln launches its new advertising campaign, Mic Drop, featuring longtime ambassador and owner, Serena Williams.

As the original — or as some might call it, the 'OG' — premium full-size SUV, the Lincoln Navigator needs no introduction, a 'Mic Drop.' And who better to launch the Navigator than Serena Williams — an 'OG' in her own right.

Lincoln's flagship SUV – the all-new Navigator – arrives with signature features and new connected experiences like Lincoln Rejuvenate, that will create the ultimate sanctuary for clients on and off the road.