- Total sales for the brand up 11% year-over-year
- Outlander continues as brand volume-leader
- Outlander Plug-in Hybrid records best-ever dealer-retail month in March
FRANKLIN, Tenn., Apr. 1, 2025 – Mitsubishi Motors North America, Inc. (MMNA) today reported total first-quarter 2025 sales of 31,637, an increase of 11% over Q1 of 2024. The brand's vehicles continue to draw customers to dealer-partner showrooms, as an enviable mix of quality, value and style are highlighted by attention gained as part of the February launch of the 2025 Outlander.
Leading the volume charge for MMNA in the first quarter was the brand's perennial best-seller, Outlander, with 11,992 sales for Q1 2025.
Outlander Plug-in Hybrid had a strong quarter, with 1,703 sales representing an increase of 12%. Contributing to that quarterly performance, March was the nameplate's best-ever pure dealer-retail sales month.
Broad showroom attention driven by appropriate sales support and advertising through the quarter led to sales success across the brand, with Outlander Sport, Eclipse Cross and Mirage all showing well. Mirage has ceased production, and dealer inventory continues to sell down.
For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.
News and Notes
- MMNA launched the 2025 Outlander in late February, with sales starting in early March. As part of the launch of the 2025 Mitsubishi Outlander, Yamaha Corporation recently confirmed its partnership with Mitsubishi Motors North America, Inc. (MMNA). The new Outlander features enhancements inside and out, highlighted by a premium audio system developed through an innovative collaboration with Yamaha. This marks the first time Yamaha has created a bespoke in-car audio system for a North American market vehicle.
- Signaling the success of Mitsubishi Motors' ambitious business plan, Momentum 2030, Mitsubishi Motors North America recently announced its partnership with LaFontaine Automotive Group, the 30th largest automobile dealer group in the United States according to industry-specialist publication Automotive News, as of their 2024 review of the largest dealer groups in the country. LaFontaine will initially open two Mitsubishi Motors locations, one in Ann Arbor and one in Lansing, with the intention to open additional facilities across the state by mid-2026.
- Alongside LaFontaine, Bloomington, Minn.-based Walser Automotive Group, the 26th largest automobile dealer group in the United States is joining the Mitsubishi Motors dealer partner network, opening their new facility in Burnsville, Minn., a suburb of Minneapolis, this month.
Individual model sales results:
| Q1 2025 | Q1 2024 | YTD 2025 | YTD 2024 |
MIRAGE | 7,301 | 5,003 | 7,301 | 5,003 |
OUTLANDER SPORT | 6,910 | 4,569 | 6,910 | 4,569 |
OUTLANDER | 11,992 | 13,846 | 11,992 | 13,846 |
OUTLANDER PLUG-IN HYBRID | 1,703 | 1,522 | 1,703 | 1,522 |
ECLIPSE CROSS | 3,731 | 3,463 | 3,731 | 3,463 |
TOTAL ALL | 31,637 | 28,403 | 31,637 | 28,403 |
posted on conceptcarz.com
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