RENAULT INVITES CAR BUYERS TO 'CROSS THE ROAD' AS IT CHEEKILY ANNOUNCES
THE ARRIVAL OF ITS NEW SUPERMINI,
THE RENAULT 5 E-TECH ELECTRIC, AT ITS LONDON WEST RETAILER
• Renault is taking a cheeky poke at its car-selling neighbour with a new, special-build outdoor advertising campaign outside its flagship London West site in Brentford, Middlesex
• The campaign urges car buyers considering rival products on the busy retail route to pop over the road and check out the Renault 5 E-Tech electric, a three-time Car of the Year winner
• Adding some friendly rivalry, a Renault 5 adorned with a Union Flag is also featured on the posters, and on a real car positioned under the billboard
Brentford, Middlesex: a series of billboards for the new, award-winning Renault 5 E-Tech electric have been unveiled outside Renault's London West retailer on the Great West Road today, each one humorously taunting its rival car-selling neighbour.
The adverts urge passers-by to pop over the road to Renault London West to discover the fully electric Top Gear Car of the Year, What Car? Car of the Year and The Car of the Year winner for themselves.
Photo credit: Renault posted on conceptcarz.com
