◾The Industrial Designers Society of America presents Kia with two IDEAs, honoring design excellence in Transportation category

◾Kia receives IDEA Silver for the sleekly sculpted GT4 Stinger concept car and IDEA Bronze for the distinctively hip 2014 Soul

IRVINE, Calif., July 17, 2014 – Kia Motors has built a reputation for world-class design over the last several years, and recently, the Industrial Designers Society of America (IDSA) has added to the Korean brand's renown with a pair of prestigious design awards. Kia received International Design Excellence Awards (IDEA) in the transportation category for both the GT4 Stinger concept vehicle and 2014 Soul, earning Silver and Bronze honors, respectively. Kia received a Bronze IDEA in 2012 for the Kia Rio sub-compact vehicle design.

As an internationally known assessment of global design, the IDEA recognizes designs that affect quality of life and promise significant economic impact through innovation in categories such as Automotive and Transportation, Design Strategy, Computer Equipment, Environments, and more. The 2014 competition included 2,000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal.

The Kia design team, led since 2006 by Kia Motors Corporation president and chief design officer Peter Schreyer, has consistently garnered praise for its innovative, European-influenced work, transforming the Kia brand and contributing to substantial global growth over the last five years. The IDEA honor is the third major design accolade for Kia's second-generation urban passenger vehicle, the 2014 Soul, joining Red Dot and iF awards. The GT4 Stinger concept car, meanwhile, has earned media and industry praise around the world for its stunningly aggressive and sporty appearance.

About the GT4 Stinger

About the 2014 Soul

Instantly recognizable yet thoroughly fresh – with more than a passing nod to the hot Track'ster concept – the 2014 Soul rides on a new chassis that is stiffer, longer and wider than the previous Soul. The Soul's new dimensions allow for more passenger and cargo room while NVH levels have been reduced dramatically. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the 'Official Automotive Partner' of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door sub-compacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia's U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Photo credit: Kia Motors America
posted on conceptcarz.com

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