NISSAN'S 'PROJECT TITAN' RETURNS HOME FROM REMARKABLE 10-DAY ALASKAN ADVENTURE
September 25, 2014 by Nissan Crowd-sourced 2014 Nissan Titan and its Wounded Warrior Project® Alumni pilots are welcomed home at the State Fair of Texas
– Fresh off the trails of the rugged Alaskan terrain, Nissan's 'Project Titan' makes its public debut tomorrow, September 26, at the State Fair of Texas in Dallas. The one-off Nissan Titan PRO-4X® will be on display for fans through Sunday, October 19 inside the Centennial Building located inside Gate 2. A detailed map and more information can be found at www.bigtex.com. Those unable to attend the fair can find photos, videos and more from the Alaskan expedition at Facebook.com/nissantrucks.
Following a grueling 10-day adventure through the Last Frontier State, the crowd-sourced, fully outfitted 2014 Nissan Titan PRO-4X® proved an excellent companion for its pilots, Wounded Warrior Project® Alumni David Guzman and Kevin McMahon. Guzman and McMahon were welcomed back to the Lower 48 during the fair's media day today.
'We're proud and extremely excited to welcome home a pair of our nation's heroes from the trip of a lifetime,' said Phil O'Connor, director and chief marketing manager, Nissan North America, Inc. 'Project Titan was made possible thanks to the tremendous effort of so many people – including our dedicated Nissan Trucks Facebook fans who helped put this beast together – and we can think of no better place to celebrate this rewarding journey than in Texas, where people truly love their trucks. We are proud to welcome home Wounded Warrior Project Alumni David and Kevin and to give the public an opportunity to check out the awesome Nissan Titan that took them on their adventure.'
As was expected, the two veterans encountered harsh weather conditions, difficult terrain and a multitude of obstacles throughout the expedition, but the robust, specially equipped* Titan had the answer to every challenge thrown their way.
'We were a little nervous coming into the trip because we really had no idea what to expect out in the middle-of-nowhere Alaska,' said Guzman. 'But as soon as we got going, we felt right at home and never doubted that Project Titan would be more than capable of performing whatever we needed it to.'
McMahon echoed a similar sentiment.
'Project Titan was absolutely the perfect vehicle for this incredible journey through the Alaskan countryside,' said McMahon. 'From towing ability to camping needs to the very best electronic equipment, Project Titan had it all. David and I feel fortunate to have been a part of this unbelievable adventure that we'll remember for the rest of our lives.'
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Project Titan is Nissan's second crowd-sourced vehicle project, following the automaker's Project 370Z performance build in 2012. For detailed photos, video and a history of the vehicle, as well as a complete list of modifications to Project Titan, visit NissanNews.com.
Nissan documented the entire adventure on camera and a YouTube series is set to launch later this fall. For a detailed look at the team's thrilling journey through the Last Frontier, visit the Nissan Trucks Facebook page: Facebook.com/nissantrucks.
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
About Nissan North America
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
Wounded Warrior Project is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving injured veterans for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP currently serves more than 56,000 warriors and 7,500 family members through its unique 20 programs and services. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Wounded Warrior Project®
Since its inception in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. The State Fair of Texas is a non-profit organization with all proceeds helping to preserve and improve Fair Park and underwrite museum, community and scholarship programs for inner city youth and students pursuing agricultural careers. The 2014 exposition runs September 26 through October 19 in Fair Park. Visit BigTex.com for more information.
About the State Fair of Texas