Plymouth entered the light truck market in 1937. It was an aggressive move considering that Plymouth had also spent considerable resources on tooling and production of two almost totally new lines of passenger cars. Parent Chrysler made the commitment to take additional market share from others with the growing popularity of the Plymouth brand. The gambled worked and the marque's reputation for durability, economy, and reliability helped propel Plymouth to third in the industry in passenger car sales for 1937.
The Plymouth Model P4 received several changes to its dimensions in 1937, including having a slightly shorter wheelbase and a larger overall length. Along with several exterior design changes, the interior was given 'Safety Styling' which included the removal of all protruding known from the instrument panel and relocated to a safer location. The front seats backs gained padding to help prevent injury to rear occupants. The instrument gauges were placed directly in front of the driver.
The mechanical components remained mostly unchanged. Power was from a six-cylinder engine which had a 201.3 cubic-inch displacement and just over 80 horsepower. The engine was mated to a three-speed floor shift sliding gear transmission and hydraulic brakes were on all four corners.
Sales of the 1937 Plymouth were strong, setting a new overall production record despite a labor dispute. With over half a million units production, this production record would last until 1951.
1937 would be the final year for the opening windshields for ventilation.By Daniel Vaughan | Nov 2015