Lotus Announces Elise for USA
Group Lotus PLC and its subsidiary Lotus Cars Ú.S.A. Inc. will expand Lotus' presence in the Ú.S. market with the introduction of a Ú.S.A. specific version of the world-acclaimed Elise and a future product strategy that will include a new family of exciting models over the next few years.
Ú.S. sales of the 2005 Elise are scheduled to begin in mid 2004. The 'Federal' Elise will retain the benchmark performance, handling and dynamics that have proven so popular in the Ú.K. and Europe but at the same time complying with Ú.S. regulations
Demand for the product and high quality standards are key
The recipient of numerous industry awards and accolades for design, performance, drivability and handling, the Elise is constructed around a strong, rigid, yet lightweight extruded and bonded aluminum chassis. Consistent with the Lotus design philosophy of achieving performance and efficiency through light weight, this high tech chassis weighing less than 150 lbs allows for a complete vehicle weight of approximately 1700lbs (current European specification).
A careful study of the Ú.S. market and the success of the Elise in Europe and the other markets have shown Lotus that there is a demand for a small, lightweight and very high performance sportscar in the Ú.S. While remaining a hand-built car, a new state of the art manufacturing facility at its Headquarters in Hethel, England has enabled Lotus to build cars at a higher volume and introduce unprecedented quality standards vital for today's demanding customer.
Arnie Johnson, Lotus Cars ÚSA's President/CEO explains why Lotus recognizes the ÚSA as a key market for the Elise and future models. 'Our market analysis studies and surveys have overwhelmingly confirmed demand for the car. Based on customer and dealer reaction, we are very confident that the Elise will enjoy the same success here in the Ú.S.A. as in other markets.
The introduction of the Elise marks the beginning of a new era of growth for Lotus Cars ÚSA as well as for our dealer network. Over the next few years we anticipate further expansion and growth with new models to follow for the Ú.S. market.'
Lotus Cars ÚSA will implement a plan to provide the highest quality sales and service support throughout the dealer network and add new dealers in key market areas, thereby making the brand more accessible to its expanded customer base.Source - Lotus Cars