conceptcarz.com

1941 Mercury Model 19A

Mercury Gallery Specifications Valuation
Share On

Edsel Ford had been pressuring his father to expand their product line similar to the marketing strategy that General Motors had been doing for a number of years. The result of his efforts was the Lincoln Motor Company, which was purchased by Ford in 1921 and placed under the guidance of Edsel. The Lincoln Company prospered during the 1920s but the onset of the Great Depression left Henry Ford on the verge of abandoning the company. Edsel proposed a lower-priced car that could be sold in a price range between the Fords and the expensive Lincolns. His request was granted in 1935 when the Lincoln-Zephyr was introduced.

After the Depression, the market again gained momentum and car sales began increasing. The fastest-growing market was for the medium-priced vehicle which favored other marques such as Pontiac, Oldsmobile, and Dodge. Edsel and Henry began working on a new car that was larger and more expensive than the Ford but less elegant and more economical than the Lincolns. The result of their work was introduced in 1941 and dubbed 'Mercury', after the swift Roman god. It was given a larger engine than its competitors while weighing less meaning it offered superior performance for a lower price. Less than 9000 examples were created before the United States entered into World War II and Ford switched to war production. In 1945 Mercury was transferred to the Lincoln Division and became known as Lincoln-Mercury.

The Mercury was initially designed as a mid-market entry between Ford and Lincoln. The Styling was inspired by the Lincoln Zephyr and the flathead V-8 engine offered 95 horsepower.

The 1941 Mercury rested on a 118-inch wheelbase and was propelled by an eight-cylinder 239.4 cubic-inch engine that produced just under 100 horsepower. The lone open variant was the convertible priced at approximately $1,100. The most expensive body style was the station wagon at $1,140. The most affordable body style was the Business Coupe at $910 followed by the $935 five-passenger coupe, and the $946 two-door sedan. The four-door sedan was priced at $987 and the six-passenger coupe was $977.

Approximately 80,000 Mercurys were sold in 1941.


by Daniel Vaughan | May 2006

Performance and Specification Comparison

Price Comparison

1941 Model 19A
$1,141-$11,205
1941 Mercury Model 19A Price Range: $910 - $1,141

Industry Production

#1#2#3Mercury
1946Ford (468,022)Chevrolet (398,028)Plymouth (264,660)86,608
1945Volkswagen (12,852)
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)22,816
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)
1937Chevrolet (815,375)Ford (765,933)Plymouth (566,128)
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)

Related Automotive News

Historic and Prestigious Classics to Take Center Stage at Gooding & Company's Pebble Beach Auctions; Full Catalogue Launches Online Today

Historic and Prestigious Classics to Take Center Stage at Gooding & Company's Pebble Beach Auctions; Full Catalogue Launches Online Today

The undisputed star of the show is the 1937 Bugatti Type 57SC Atalante, alongside a 1930 Bentley 4 12 Litre Supercharged Blower Sports Tourer and a 1931 Bentley Eight Litre Sports Tourer. The official auction house of the Pebble Beach Concours...
Order Books Open For Premium Class Volkswagen Arteon

Order Books Open For Premium Class Volkswagen Arteon

Luxurious five-door fastback is new Volkswagen flagship Fine design and state-of-the-art technology combine in Arteon Two high-spec trims, and prices starting at £34,305 RRP OTR Milton Keynes – Volkswagens stylish new flagship, the Arteon...
Škoda Continues To Accelerate Interest With New Yeti SE Drive And SE L Drive Models

Škoda Continues To Accelerate Interest With New Yeti SE Drive And SE L Drive Models

Featuring up to £2,295 worth of extra equipment for just £935 SE Drive and SE L Drive based on already generously-equipped SE and SE L trims Choice of three engines 1.2-litre TSI 110PS, 2.0-litre TDI 110PS and 2.0-litre TDI 150PS with front or fou...
ART DECO AVIONS-VOISIN C14 LUMINEUSE LEADS EARLY ENTRIES FOR RM SOTHEBY'S 2016 AMELIA ISLAND SALE

ART DECO AVIONS-VOISIN C14 LUMINEUSE LEADS EARLY ENTRIES FOR RM SOTHEBY'S 2016 AMELIA ISLAND SALE

RM Sothebys to continue strong track record in Amelia Island, Florida, March 12, 2016 Early sale highlights led by stunning 1927 Avions-Voisin C14 Lumineuse once owned by Gabriel Voisin Single-day auction to feature 100 blue-chip automobiles...
Edsel Ford's Speedster Stars at 'The Amelia'

Edsel Ford's Speedster Stars at 'The Amelia'

Edsel Fords continental car, a custom boattail speedster, will take its rightful place in the Sports Car Class of the 18th annual Amelia Island Concours dElegance. In the shape of Edsels seminal speedster is the genesis of Fords legendary design...