Edsel Ford had been pressuring his father to expand their product line similar to the marketing strategy that General Motors had been doing for a number of years. The result of his efforts was the Lincoln Motor Company, which was purchased by Ford in 1921 and placed under the guidance of Edsel. The Lincoln Company prospered during the 1920s but the onset of the Great Depression left Henry Ford on the verge of abandoning the company. Edsel proposed a lower-priced car that could be sold in a price range between the Fords and the expensive Lincolns. His request was granted in 1935 when the Lincoln-Zephyr was introduced.
After the Depression, the market again gained momentum and car sales began increasing. The fastest-growing market was for the medium-priced vehicle which favored other marques such as Pontiac, Oldsmobile, and Dodge. Edsel and Henry began working on a new car that was larger and more expensive than the Ford but less elegant and more economical than the Lincolns. The result of their work was introduced in 1941 and dubbed 'Mercury', after the swift Roman god. It was given a larger engine than its competitors while weighing less meaning it offered superior performance for a lower price. Less than 9000 examples were created before the United States entered into World War II and Ford switched to war production. In 1945 Mercury was transferred to the Lincoln Division and became known as Lincoln-Mercury.
The Mercury was initially designed as a mid-market entry between Ford and Lincoln. The Styling was inspired by the Lincoln Zephyr and the flathead V-8 engine offered 95 horsepower.
The 1941 Mercury rested on a 118-inch wheelbase and was propelled by an eight-cylinder 239.4 cubic-inch engine that produced just under 100 horsepower. The lone open variant was the convertible priced at approximately $1,100. The most expensive body style was the station wagon at $1,140. The most affordable body style was the Business Coupe at $910 followed by the $935 five-passenger coupe, and the $946 two-door sedan. The four-door sedan was priced at $987 and the six-passenger coupe was $977.
Approximately 80,000 Mercurys were sold in 1941.
by Daniel Vaughan | May 2006
1941 Mercury Model 19A
Similarly Priced Vehicles
Recent Vehicle Additions
|1946||Ford (468,022)||Chevrolet (398,028)||Plymouth (264,660)||86,608|
|1942||Chevrolet (254,885)||Ford (160,432)||Plymouth (152,427)||22,816|
|1941||Chevrolet (1,008,976)||Ford (691,455)||Plymouth (522,080)|
|1940||Chevrolet (764,616)||Ford (541,896)||Plymouth (430,208)|
|1939||Chevrolet (577,278)||Ford (487,031)||Plymouth (423,850)|
|1938||Chevrolet (465,158)||Ford (410,263)||Plymouth (285,704)|
|1937||Chevrolet (815,375)||Ford (765,933)||Plymouth (566,128)|
|1936||Ford (930,778)||Chevrolet (918,278)||Plymouth (520,025)|