1957 Chevrolet Series 3100

1957 Chevrolet Series 3100 vehicle information

Cameo Pickup

Chassis Num: V3A57L105020

The second post-war generation Chevrolet Cameo was introduced on March 25th of 1955, and it made automotive styling history by incorporating car-like lines into the pickup bed exterior. Sales were sluggish mostly due to high prices, which translate i....[continue reading]

1957 Chevrolet Series 3100 vehicle information

Cameo Pickup

Chassis Num: 3A57K134288

The Chevrolet 'Advance-Design' series was the first major redesign in the post-World War II era. It was advertised as strong, sleeker, and bigger in comparison to the AK Series which it replaced. The Advance-Design series was available from Saturday ....[continue reading]

1957 Chevrolet Series 3100 vehicle information

Cameo Pickup

Chassis Num: V3A57J110624

The Chevy Cameo Carrier was developed under the supervision of Luther Stier, head of Chevrolet's truck studio, but it was a designer named Chuck Jordan who deserves much of the credit. Chuck Jordan and Bob Phillips, both designers at Chevrolet Truck,....[continue reading]

1957 Chevrolet Series 3100 vehicle information

Suburban

Chevrolet pioneered the 'truck wagon' concept in the mid-1930s with the introduction of the rugged Carryall Suburban. Offering supreme versatility for passengers, cargo, and trailering, the Suburban is the longest-running Chevrolet nameplate and gene....[continue reading]

Cameo Pickup
Chassis #: V3A57L105020 
Cameo Pickup
Chassis #: 3A57K134288 
Cameo Pickup
Chassis #: V3A57J110624 
Suburban
 

History

In mid-1955, Chevrolet introduced its Cameo Carrier pickup truck, which would later help pave the way for the El Camino. The Cameo was a variation of the company's light-duty pickup and offered several car-like features that included passenger-car styling. In the back were fiberglass fenders, two-tone paint, and a relatively luxurious interior. A V8 engine was available, as was the automatic transmission and park assists. Design features included forward-slanting windshield pillars on the 'Panoramic' wraparound windshield and hooded headlamps. Chuck Jordan, former head of GM Design, is credited with giving the truck rear fenders having the same width as the front end, producing a flow-through appearance. In the front was an eggcrate grille and wraparound bumper. Inside the truck was a fan-shaped speedometer, needle gauges, and two-tone upholstery.

During the Cameo Carrier's introductory year, sales were not great, partly due to its relatively high price.

Mechanically, the Cameo had several improvements over other light-duty trucks including a new frame, wide track, and longer leaf springs. The wheelbase was shorter by two-inches, measuring 114 inches. Under the bonnet was a 265 cubic-inch V8 rated at 145 horsepower. Gearboxes included a three-speed, heavy-duty three-speed, three-speed with overdrive, four-speed, or Hydra-matic.

Several options were available including power steering and brakes, a 'Custom Cab' package, chromed grille, headlight bezels, bumpers and guards, hubcaps and hood ornament.

The Cameo Carrier Pickup continued through 1958, signaling the end to this costly pickup truck / passenger car experiment. 1958 would also begin a new numbering system for Chevrolet trucks: 30 for light-duty vehicles, 40-50-60 for medium-duty, and 70-80-90-100 for heavy-duty. The 30 series was also known as the 'Apache' line.

The Cameo Carrier was an important vehicle for Chevrolet and the motor-vehicle industry. It would provide the foundation of what would alter become known as the SUV. For Chevrolet, it was the forerunner of the El Camino. The Cameo Carrier had car-like lines, and a smooth and elegant design.

In February of 1958, the Cameo Carrier was replaced by the all-new Fleetside bodies. They had full-width rear bodywork, chrome grilles, bumpers and trim. In total, just 1,405 examples of the 1958 Cameo Carrier were produced.


By Daniel Vaughan | Jan 2013

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