Image credits: © Dodge.

1957 Dodge Custom Royal Lancer

History

Before the creation of the Daimler Chrysler in 1998, the Dodge Lancer was the model for the Dodge division and used to denote models three times in its history.

Designating both two and four door pillarless hardtop models in the Coronet, Royal and Custom Royal lines, the Lancer name was used by Dodge from 1955 to 1959.

A two door hardtop version of the mid-level models designed by Dodge in 1955, the Lancer ran in the production line until 1960.

On V8 powered models, a V8 emblem was customized to the side, just below the V in the side trim.

The Lancer name was passed on to a clone on the compact model Valiant which was met with huge success during the 1961 year. Given round taillights with full width grilles, Lancers used a Slant-6 engine.

South Africa introduced a right hand drive version of the Lancer that was sold from 1961 to 1963 though renamed as the DeSota Rebel. Equipped with the same 170 in³ Slant 6 engine, most came with the 3-speed manual transmission. In accordance to South Africican vehicle equipment ruglation, white reflectors were mounted to the front bumper.

Though not meeting sales expectations, possibley due to total resign of Dodge's compact car line, the Lancer was discontinued in 1963.

Re-introduced in 1985, a mid-sized 5-door hatchback version cloned from Chrysler LeBaronGTS and based on the Chrysler H platform.

Replaced by the Spirit, production ended April 7, 1989.

All production and design work was done in Sterling Heights Michigan.

By Jessica Donaldson

1957 Vehicle Profiles

1957 Dodge Custom Royal Lancer vehicle information

Convertible

A step above Plymouth in performance and luxury, Dodge's top-of-the-line Custom Royal models were flamboyant expressions of Virgil Exner's trend-setting 'Forward Look' styling.....[continue reading]

1957 Dodge Custom Royal Lancer vehicle information

Convertible

Dodge described the 1957 Custom Royal Lancer as 'completely new, from road to roof,' and it was. The longer, lower and wider body sat on a new X-braced frame with side rails. 'Twin-Set Driving and Parking Lights' were neatly placed above the 'Mono-Gr....[continue reading]

1957 Dodge Custom Royal Lancer vehicle information

Hardtop

Chassis Num: 37275779

The 1957 Dodge Custom Royal series, their top-of-the-line model, came with a standard Red Ram V-8 engine or the optional, high-performance D-500 engine. When the D-500 was fitted with optional dual-barrel carburetors, it became known as the Super D-5....[continue reading]

Convertible
 
Convertible
 
Hardtop
Chassis #: 37275779 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$295-$2,880
1957 Custom Royal Lancer
$2,955-$16,800
1957 Dodge Custom Royal Lancer Price Range: $2,880 - $2,955

$2,330 - $2,810

Model Year Production

#1#2#3Dodge
1962Chevrolet (2,061,677)Ford (1,476,031)Fiat (957,941)240,484
1961Ford (1,338,790)Chevrolet (1,318,014)Volkswagen (807,488)269,367
1960Chevrolet (1,653,168)Ford (1,439,370)Toyota (1,068,321)367,804
1959Chevrolet (1,462,140)Ford (1,450,953)Volkswagen (575,407)156,385
1958Chevrolet (1,142,460)Ford (987,945)Volkswagen (451,526)
1957Ford (1,676,449)Chevrolet (1,505,910)Plymouth (726,009)
1956Chevrolet (1,567,117)Ford (1,408,478)Meteor (1,408,478)240,686
1955Chevrolet (1,704,667)Ford (1,451,157)Buick (738,814)276,936
1954Ford (1,165,942)Chevrolet (1,143,561)Plymouth (463,148)154,648
1953Chevrolet (1,346,475)Ford (1,247,542)Plymouth (650,451)320,008
1952Chevrolet (818,142)Ford (671,733)Plymouth (396,000)206,000

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Vehicle information, history, and specifications from concept to production.

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