2007 Mitsubishi Outlander

The 2007 Mitsubishi Outlander ad campaign aims to 'outbroadcast' the features of the all-new compact sport utility, as viewers are introduced to the new model on the just-launched microsite, http://www.outeverything.com. With the 2007 Outlander campaign, Mitsubishi Motors North America, Inc. debuts an updated advertising design theme to complement a new series of models to be introduced over the next 18 months. Outlander goes on sale in November.

The Outlander advertising campaign illustrates for consumers how the generously equipped SÚV can 'OutFast,' 'OutBlast,' and 'OutMusic' the competition, among other attributes. The full campaign, which will cover print, online and broadcast outlets, is set to launch Nov. 6 and was developed by Mitsubishi's national advertising agency, BBDO, with the online elements developed by Organic, Inc. Additionally, the Outlander ad campaign incorporates Mitsubishi's 'Driven to Thrill' tagline as well as the '25 years in America' corporate logo, as part of the company's yearlong anniversary celebration.

'Mitsubishi is a passionate, purposeful company that delivers driving thrills, innovation and value in every vehicle it builds,' said Mike Nash, director of advertising, MMNA. 'This is always the underlying message of all our advertising and this campaign particularly underscores how the new Outlander outclasses and outperforms its competition. The Outlander has so many 'outstanding' features, it was a no-brainer to put the emphasis on the performance heritage of the company and the superiority of the model,' Nash continued.


The microsite was designed to drive dealer traffic and create excitement among online car buyers and enthusiasts. As with the recently relaunched Mitsubishicars.com, Mitsubishi's new consumer Website, the Outlander site features dramatic styling and design elements with the car taking center stage. The site was also designed to emphasize each of the Outlander's key features not usually available in SÚVs of its class, such as a new 220-hp aluminum MIVEC V-6 engine and six-speed Sportronic(R) automatic transmission, first-ever Hard Disc Drive (HDD) based Navigation system featuring 30 gigabytes of potential music storage, Bluetooth(R) cellular phone interface system, an underfloor-stowable compact third row seat and 650-watt Rockford Fosgate premium audio system.

The print campaign will commence in the November issues of Road&Track, Car & Driver, Autoweek, Motor Trend and Automobile magazines, and complements the microsite with the 'Out Everything' tagline.

Source - Mitsubishi

Mitsubishi Motors North America, Inc. (MMNA) has announced pricing for its all-new, second-generation Outlander compact sport-utility vehicle. The larger, more powerful 2007 Outlander will start at a manufacturer's suggested retail price (MSRP) of $21,370 for a well-equipped ES front-wheel drive model. Early buyers will receive a Mitsubishi 25th Anniversary discount of $1,380 for a starting MSRP of $19,990.

All 2007 Outlander models are powered exclusively by a new all-aluminum MIVEC V-6 engine teamed to a six-speed Sportronic(R) automatic transmission, achieving 220-hp (Federal emissions.) A segment-first Partial Zero Emissions Vehicle (P-ZEV) V6 engine achieves 213-hp. Each of the three trim lines offered for the 2007 Outlander -- the value-minded ES, the well equipped LS and the sport/luxury XLS -- come standard with front-wheel drive. The LS and XLS models also are available with an electronically controlled 4-wheel drive system. The Outlander LS model has an MSRP of $22,410 with front-wheel drive and $23,770 with 4-wheel drive. The Outlander XLS, which features standard 18-inch alloy wheels, an underfloor-stowable compact third row seat and additional amenities, has an MSRP of $23,650 with front-wheel drive and $25,010 with 4-wheel drive.

All Outlander models are equipped as standard with the Active Skid and Traction Control (ASTC) system. Standard safety features for all 2007 Outlander models include an advanced dual front air bag supplemental restraint system (SRS) with occupant sensors; front seat-mounted side-impact air bags and side curtain air bags (front and second row); an anti-lock braking system (ABS) with electronic brake-force distribution (EBD), and a tire pressure monitoring system.

Outlander ES Comes Generously Equipped

A standard 220-hp V-6 engine gives Outlander ES a significant performance advantage over similarly priced four-cylinder compact SÚVs while still offering an EPA-rated 27 miles per gallon in highway driving. Standard equipment in Outlander ES includes: air conditioning and cabin air filter; ambient lighting monitor; cruise control; power windows, locks and mirrors; engine immobilizer and anti-theft alarm system; keyless entry, and an AM/FM/CD audio system with MP3 playback capability and six speakers.

Excellent Value at Every Level

Premium Technology Options with Value Pricing

Outlander LS and XLS models offer an optional Navigation Package ($1,800 MSRP) that uses a seven-inch touch screen and hard disc drive with a digital music server. This package includes a versatile drive computer and an interface to customize operation of many vehicle features.
The Entertainment Package available for Outlander LS models ($1,150 MSRP) includes a rear seat DVD player with nine-inch LCD screen, remote control, wireless headphone, auxiliary video input jack and a 115-volt accessory power outlet.

The Sun & Sound Package ($1,740 MSRP for LS, $1,580 MSRP for XLS) combines a power glass sunroof with sunshade with the 650-watt Rockford-Fosgate(R) Premium Audio system with nine speakers including subwoofer and SIRIÚS(R) Satellite Radio with six month pre-paid subscription. Exclusively in the XLS models, the Sun & Sound Package can also be combined with the Luxury Package ($1,600 MSRP) that adds leather seating surfaces (first and second rows), heated front seats, a power driver's seat and Xenon HID headlamps with auto-leveling.

Premium Warranty

Mitsubishi cars, sport utility vehicles and pickup trucks are backed by comprehensive new vehicle limited warranties. Mitsubishi cars and sport utility vehicles come with a 10-year/100,000 mile powertrain limited warranty, along with a 5-year/60,000 mile bumper to bumper new vehicle limited warranty. Mitsubishi pickup trucks are covered by a 5-year/60,000 mile bumper to bumper new vehicle limited warranty that also includes powertrain components. All Mitsubishi vehicles have a 7-year /100,000 mile anti-corrosion/perforation limited warranty, along with 5-years/unlimited miles Roadside Assistance, which includes free towing to the nearest authorized Mitsubishi retailer.

Source - Mitsubishi