ROLLS-ROYCE MOTOR CARS ANNOUNCES SIXTH SHOWROOM IN JAPAN

September 27, 2016 by Rolls-Royce

27 September 2016, Tokyo

• New showrooms in Nagoya and Fukuoka opened in 2016

• Hiroshima dealership in 2017 set to bring the total number of showrooms to six

• Future vision to strengthen aftersales and service network for growing customer base

• Rolls-Royce Motor Cars CEO expresses further commitment to Japan in visit to Tokyo, Yokohama and Nagoya

Rolls-Royce confident of another strong year in Japan in 2016

During a visit to Japan, Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, today announced plans for further network expansion in the region. In the first half of 2017, a new dealership in Hiroshima will become the sixth dealership in the country.

The Rolls-Royce dealer network has grown rapidly in recent years. In 2013, the Osaka showroom joined Tokyo and Yokohama as the third home for Rolls-Royce in Japan. In July 2016, the marque's first Central Japan dealership opened its doors in the business powerhouse of Nagoya, followed soon after by the first Kyushu dealership in the thriving city of Fukuoka, which opened to customers in an interim capacity in September 2016. Hiroshima will be the first location for Rolls-Royce in the Chugoku region.

Torsten Müller-Ötvös emphasised the importance of Japan for the sustainable growth of Rolls-Royce Motor Cars in Asia Pacific, stating, 'Japan is the fourth largest single market for Rolls-Royce worldwide and we are confident of another strong year in 2016. Wraith, the powerful fastback coupé launched in 2013, is now our most popular model amongst Japanese customers, confirming that our new, more dynamic and contemporary design direction has been well received. Likewise, Dawn has been a phenomenal success and Japan constitutes our largest market in Asia for this model, with two thirds of customers new to Rolls-Royce. I could not think of a better time to strengthen our dealer network.'

Year to date, to the end of August, Rolls-Royce sales in Japan are up 23% over the same period of 2015. The 7th generation Rolls-Royce Phantom, for which production will end this year, has also had a strong year here, demonstrating the timeless appeal of Rolls-Royce, a motor vehicle that transcends the automotive field as a Bespoke collector's item for the connoisseur of true luxury. The 8th generation of Rolls-Royce Phantom will arrive in 2018.