1939 Mercury Series 99AD
uring the thirties, Ford introduced two important model introductions that were initially designed as brand extensions. Over the years, both would eventually become brands of their own. The first was the Lincoln-Zephyr introduced in 1936 and intended as an extension of the Lincoln marque. It was the lower-priced line of mid-size Lincoln luxury cars and was in production from 1936 until 1940. It was the brainchild of Edsel Ford and designed by Eugene Turenne Gregorie.
The second new model was the 'Ford-Mercury' nameplate which was announced to Ford dealers in 1938. These were intended as better equipped Fords that were larger and more stylish. They had a four inch longer wheelbase and came equipped with a 239 cubic-inch development of the Ford flathead V8 engine offering 95 horsepower.
The dealers objected to the 'Ford-Mercury' name intimation and felt that these better trimmed Ford models may be confusing to clients. Edsel Ford responded and the 'Ford-' emblems were removed. When the new cars were launched on October 6th of 1938 as a 1939 model, they were simply called 'Mercury.'
In similar fashion to the successful Zephyr, the Mercury offered more power, more space, more luxury, and more streamlined styling.
In an effort to placate Henry Ford, the design that Edsel Ford and Bob Gregorie created retained much of the appearance of the 1939 Fords. Edsel Ford's argument was that Ford customers did not need anything more than the products he was already building.
The Mercury had a longer hood, an increased wheelbase, and the body and fenders were wider.
The 1939 Mercury had a 116 inch wheelbase and available as a convertible, coupe, and a 2- and 4-door sedan. With a base price of $1,000, they evenly split the difference between the Lincoln Zephyr and the Ford V8 by several hundreds of dollars each way. The price of the Mercury positioned it with the lower-priced Buicks and Chryslers as well as the higher-end Oldsmobile and Dodges.by Daniel Vaughan | Apr 2019
The origins of Mercury are fraught with drama. If it had been up to Henry Ford, there would never have been a Mercury or Lincoln, only the Ford.....[continue reading]
Edsel Ford introduced the Mercy model in 1939. This Sport Convertible was mounted on a 116 inch wheelbase, weighs 2,995 pounds and sold for $1,018. It was powered by a 239.4 cubic inch V-8 engine that developed 95 horsepower.
The original ....[continue reading]
This 1939 Mercury Convertible is powered by a 239 cubic-inch flathead V8 engine offering 95 horsepower. There is a three-speed manual transmission and a 2-speed Columbia rear end. Other mechanical components include the live axle suspension with fron....[continue reading]