Image credits: © Studebaker.

1963 Studebaker Avanti R2

The Avanti was introduced by Studebaker in late 1962 after an ultra-quick design program. Despite this, the Avanti has lived on as one of the most enduring and inspirational designs ever. Available in four versions, R1-R4 (R2 and R3 were supercharged). Engineer Eugene Hardig was put in charge of making the antiquated engine, drivetrain and chassis into performance products, and master stylist Raymond Loewy was put in charge of design, while company president Sherwood H. Egbert directed the whole effort. The Avanti caused a sensation among the crowd at the 1962 New York Auto Show, and the orders for the new Avanti soon outnumbered the orders for the also-new Chevrolet Corvette Sting Ray. Problems with getting the fiberglass bodies to fit, however, delayed production and many would-be Avanti owners bought a Corvette instead. The car was amazing on the track and it caught the attention of Paxton Products president Andy Granatelli. Granatelli added more high-performance gear to the existing supercharged R2 to make the 330 bhp supercharged R3 and the 280 bhp R4 with a 4-barrel carb. The Avanti was an amazing performer and the R3 broke 72 official stock car records at the Bonneville Salt flats. An experimental R5 'Due Cento' Avanti equipped with fuel injection and dual superchargers developed an incredible 575 hp (thats more than a Dodge Viper!) and went a top speed of 196 mph! The R5 was never produced. When the hi-po R3 and R4 Avantis officially debuted mid-year 1964, Studebakers fate as an auto manufacturer was already sealed. When Byers Burlingame took over as president from the ailing Sherwood Egbert, he soon announced that the main South Bend production facility would be closed and the stunning Hawk and Avanti models would cease being produced. Only nine R3 Avantis and no R4s left the factory. After two short years of Studebaker production, the Avanti continued to be produced in small numbers by private organizations who refused to let a great car die. The Avanti was produced almost uninterrupted until 1991. Recently, plans for another new Avanti have taken shape and Avantis are beginning to roll off the line again, for many inthusiasts around the world.


Related Reading : Studebaker Avanti History

Studebaker came into existence in the very early 1800s where they specialized in making wagons for the Union Army during the Civil War. The company later switched over to producing automobiles and by the 1920s had built a reputation for making a fairly good car at a reasonable price. As the 1920s came to a close, the Great Depression coupled with stiff competition made business difficult for the....
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Related Reading : Studebaker Avanti History

The Studebaker marquis had been in the business for over 100 years before the Avanti was debuted. In the mid-1950s the company lacked the economy of scale of the bigger U.S. automakers like General Motors and couldnt compete with their prices. They managed to tread water by producing compact economy Lark models that sold remarkably well for the times until 1961 when their volume fell by more than....
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1963 Vehicle Profiles

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

The Avanti captured twenty-nine new stock car records under the direction of Andy Granatelli at Bonneville. The high performance R2 models featured a supercharged V8 engine producing 290 horsepower. Top speed for these fiberglass-bodied coupes was 13....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

As Studebaker sales slipped, the company introduced a brand new car for 1963 - the Avanti. It was the company's first completely new design in 10 years. The design came from the Raymond Loewy Studios.....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

This is the second production Studebaker Avanti and is the first R2, supercharged, four-speed car with the deluxe interior. Early production Avantis have subtle differences from later models due to production improvements as well as lessons learned a....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

Studebaker may be best known for the 1963 introduction of the Avanti, but there was much more that came out of its South Bend, IN facilities. Today we present an example of a car that very few know exists.....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

The Avanti was introduced by Studebaker as the company's entry in the sports car market. The fiberglass-bodied car was designed by Raymond Loewy Studios for Studebaker. It was the company's first completely redesigned car in 10 years and built on a m....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

This 1963 Studebaker Avanti R2 has its original 289 cubic-inch supercharged engine and is 1 of 1,552 examples produced. It has a 4-speed T-10 transmission (1 of 643 with this option), is finished in Avanti Turquois (1 of 283 R2), and an original Avan....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

The 1963 Studebaker Aavanti personal luxury coupe was newly-appointed president Sherwood Egbert's last-ditch effort at pumping excitement into his fast-fading brand. Its handsome design began with an Egbert sketch doodled on a plane, and was brought ....[continue reading]

1963 Studebaker Avanti R2 vehicle information

Sport Coupe

This 1963 Avanti is the first Studebaker-powered automobile to exceed 200 miles per hour. Ron Hall began his quest to break the 200 m.p.h. barrier in 1988. Five years later, his efforts paid off when he reached a record speed of 200.426 miles per hou....[continue reading]

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Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1963 Avanti R2
$5,291-$22,503,030
1963 Studebaker Avanti R2 Base Price : $5,291

Model Year Production

#1#2#3Studebaker
1968Chevrolet (2,139,290)Ford (1,753,334)Volkswagen (1,191,854)
1967Chevrolet (2,206,639)Ford (1,730,224)Toyota (1,068,321)
1966Ford (2,212,415)Chevrolet (2,206,639)Volkswagen (1,168,146)8,947
1965Chevrolet (2,375,118)Ford (2,170,795)Volkswagen (1,174,687)19,435
1964Chevrolet (2,318,619)Ford (1,594,053)Toyota (1,068,321)36,697
1963Chevrolet (2,237,201)Ford (1,525,404)Fiat (957,941)69,555
1962Chevrolet (2,061,677)Ford (1,476,031)Fiat (957,941)89,318
1961Ford (1,338,790)Chevrolet (1,318,014)Volkswagen (807,488)59,713
1960Chevrolet (1,653,168)Ford (1,439,370)Toyota (1,068,321)120,465
1959Chevrolet (1,462,140)Ford (1,450,953)Volkswagen (575,407)126,156
1958Chevrolet (1,142,460)Ford (987,945)Volkswagen (451,526)44,759

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