1955 Studebaker President

History

The Studebaker Company was formed in 1852 as a wagon manufacturer and eventually changed to automotive production, making them one of the oldest names in the automobile industry. They were in the automotive business from 1902 through 1966, a total of 64 years. They produced electric powered cars for the first two years and introduced gasoline power in 1904. During the 1920's they produced vehicles in the mid-priced range and showed great promise during the late 1920s. In 1927 Studebaker moved up-market and into the luxury car segment with their President model line. The President was given a powerful eight-cylinder engine that was worthy of the elegant coachwork that it carried. The engine earned Studebaker a reputation in power, performance and endurance. In 1931 a Studebaker President outfitted with a nine-bearing engine won the Pikes Peak hillclimb.

The Studebaker President stayed in production until 1942 and later reappeared in 1955 and discontinued again in 1958. The first Studebaker was built on July 23rd, 1926 and was given the internal named the ES. The goal of the President was to be the finest, most powerful, dependable, and luxurious car on the American market. By establishing land speed records in the late 1920's and early 1930's, the President cemented its name in the performance department. The powerful nine-bearing eight-cylinder engine captured 114 records, 35 of which would stand for 35 years. The long bodies meant there was plenty of interior room for the passengers and no expense was spared when creating these automotive marvels.

In 1935 the Studebakers could be purchased with a steel sliding roof allowing passengers to enjoy the open air and picturesque views. Sales reached 2305 examples most with a selling price of around $1,529. Some of the optional equipment included exterior mounted chrome salon horns, chrome radiator mascot, two side mounted spare tires, foot hassocks in the rear compartment, Startix automatic starting system, full automatic spark control and chock, overdrive with synchronized shifting, full cushioned power seats, special 4-spoke phantom type steering wheel.

The suspension was improved in 1936 with all Studebakers being equipped with the Startix suspension system. In 1937 a semi-automatic 'Miracle-Shift' transmission was offered, which featured a dashboard mounted shifter. In 1939 the shift lever was moved the steering wheel column and the 'Miracle-Shift' unit was discontinued.

Raymond Loewy joined Studebaker as a design consultant near the close of the 1930's. His influence and designs can be seen on the later 1930 model Presidents.

In 1941 Studebaker offered a premium trim level President, named the Skyway President. This automobile had full fender skirts that enclosed the cars rear wheels, adding a unique styling and improving aerodynamics. These examples were only offered for a short time, as the President line was discontinued in 1942.

The President name reappeared in 1955 and stayed in production until 1958.

The President Speedster was a one-year special edition car based on the 1953 Starliner. Ironically, the 1953 car had virtually no chrome, while the Speedster had chrome virtually everywhere. Three-toning was optional on the Speedster. It was the predecessor to the 1956 Hawk series.

In 1956 the Loewy Euro-style Studebaker was reskinned to look more American. The dashboard was totally redesigned with a 'Cyclops Eye' speedometer sitting atop it. The President Classic had a longer wheelbase than the standard President line and it also had a more powerful engine. Despite the improvements, 1956 was a disastrous sales year for Studebaker.

The President Starlight hardtop was produced for only one year, 1958. The Starlight was complete with chrome and fins, but it was still based on the old 1953 body shell. The narrowness of the body prevented the use of conventional quad headlights, so Studebaker restored to a 'pod' design where the lights bulged out slightly on the sides of the car.


By Daniel Vaughan | Dec 2006

1955 Vehicle Profiles

1955 Studebaker President vehicle information

State Series Speedster Hardtop

Chassis Num: 769

The President Speedster was built for one year only, during that year they produced 2,215 cars. This car is number 769. The Speedster was Studebaker's response to Fords' Thunderbird and Chevrolets' Corvette. The car was equipped with a 259 cubic-i....[continue reading]

1955 Studebaker President vehicle information

State Series Speedster Hardtop

The 1955 Speedster was Studebaker's first step towards a sporty car. It was based on the Studebaker President - which re-entered the 1955 line-up after a 13-year absence.....[continue reading]

1955 Studebaker President vehicle information

State Series Speedster Hardtop

This Studebaker President Speedster was built in South Bend, Indiana. (The President series had returned after a 13-year absence.) It is painted in an authentic, special factory color combination with matching yellow leather interior. ....[continue reading]

1955 Studebaker President vehicle information

State Series Coupe

While the Big Three were enjoying record runs in 1955, independent car makers were hitting headwinds. Studebaker and Packard had merged a year earlier, a dubious move the business press compared to throwing a drowning man an anchor.....[continue reading]

1955 Studebaker President vehicle information

State Series Speedster Hardtop

Studebaker introduced the President Speedster in January 1955. It was the most fully-equipped car in standard form ever to come out of South Bend. Styling was an evolution of the stunning Bob Bourke/Raymond Loewy Starliner Coupe that debuted in 1953.....[continue reading]

State Series Speedster Hardtop
Chassis #: 769 
State Series Speedster Hardtop
 
State Series Speedster Hardtop
 
State Series Coupe
 
State Series Speedster Hardtop
 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1955 President
$3,250-$22,520
1955 Studebaker President Price Range: $2,275 - $3,250

Model Year Production

#1#2#3Studebaker
1960Chevrolet (1,653,168)Ford (1,439,370)Toyota (1,068,321)120,465
1959Chevrolet (1,462,140)Ford (1,450,953)Volkswagen (575,407)126,156
1958Chevrolet (1,142,460)Ford (987,945)Volkswagen (451,526)44,759
1957Ford (1,676,449)Chevrolet (1,505,910)Plymouth (726,009)63,101
1956Chevrolet (1,567,117)Ford (1,408,478)Meteor (1,408,478)69,593
1955Chevrolet (1,704,667)Ford (1,451,157)Buick (738,814)116,333
1954Ford (1,165,942)Chevrolet (1,143,561)Plymouth (463,148)68,708
1953Chevrolet (1,346,475)Ford (1,247,542)Plymouth (650,451)151,576
1952Chevrolet (818,142)Ford (671,733)Plymouth (396,000)167,662
1951Chevrolet (1,229,986)Ford (1,013,381)Plymouth (611,000)246,195
1950Chevrolet (1,498,590)Ford (1,208,912)Plymouth (610,954)320,884

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