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1973 Pontiac Ventura

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The Ventura accounted for approximately ten percent of Pontiac's 1973 production, and prices began at $3,065 for the six-cylinder two-door coupe and rose to $6,000 for the base eight-cylinder sedan. The two-door coupe accounted for 49,153 examples built, and 26,335 were the hatchback and 21,012 of the sedan. The base six-cylinder engine had a 250 cubic-inch displacement and developed 100 horsepower at 3,600 RPM.

The Pontiac Ventura was in production from 1960 through 1977, serving as a full-size model from during the first decade and as a compact for the final years. For 1973, the Ventura II became simply the 'Ventura' and continued to use the 'double-decker' twin slot grille on the base trim level cars. Standard equipment included rubber floor mats, hubcaps, high/low ventilation system, bench seats with cloth and Morrokide trim, deluxe steering wheel, and front and rear armrests.

The Ventura Sprint trim level, available on two-door models, added a Firebird style twin rectangular grille, custom striping, body-color outside mirrors, custom carpeting, custom cushion steering wheel, and 14x6-inch wheel rims.

The Ventura Custom trim level (a separate series - 2Z versus 2Y) had prices that ranged from $2,600 to $2,760 for the six-cylinder cars and $2,725 to $2875 for the eight-cylinder cars. The Customs came with custom cushion steering wheel, glove box light, Deluxe wheel covers, pedal trim plates, body decor moldings, body sill strips, bright metal front-seat side panels, nylon carpeting, and either cloth or all-Morrokide upholstery. The word 'Custom' was placed on the rear roof pillars, helping to visually distinguish these from the other Ventura models.

In 1974, Pontiac moved the GTO name from the intermediate LeMans line to the Ventura. The GTO package included a 350 cubic-inch engine with a four-barrel carburetor and delivered approximately 200 horsepower. It also added tri-color GTO decals, Rally II wheels, a function 'shaker' hood scoop, and special grille-mounted driving lights. The following year, the GTO was dropped, along with the Pontiac 350.

By Daniel Vaughan | Sep 2020

Related Reading : Pontiac Ventura History

Initially introduced in 1960 as an upscale version of the full-size Pontiac Catalina four-door Vista sedan and also the two-door hardtop, the Ventura was based on GMs B-body. The Ventura had exterior identification, a sport steering wheel, deluxe wheel covers, and distinctive tri-tone seats done in Morrokide which was Pontiacs leather-like vinyl upholstery. The Pontiac Venturas length....
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Performance and Specification Comparison

Price Comparison

1973 Ventura
1973 Pontiac Ventura Price Range: $2,450 - $2,760

Other 1973 Pontiac Models
$2,920 - $3,430
$3,770 - $4,460


124.00 in.
6 cyl., 250.00 CID., 100.00hp
8 cyl., 350.00 CID., 150.00hp
8 cyl., 400.00 CID., 170.00hp
8 cyl., 350.00 CID., 175.00hp
8 cyl., 400.00 CID., 185.00hp
8 cyl., 400.00 CID., 200.00hp
8 cyl., 455.00 CID., 215.00hp
8 cyl., 400.00 CID., 250.00hp
8 cyl., 455.00 CID., 250.00hp
$2,450 - $2,760
111.00 in.
6 cyl., 250.00 CID., 100.00hp
8 cyl., 350.00 CID., 155.00hp
8 cyl., 350.00 CID., 185.00hp
$2,890 - $3,370

Industry Production

1978Chevrolet (2,375,436)Ford (1,923,655)Renault (1,240,941)900,380
1977Chevrolet (2,543,153)Toyota (1,884,260)Ford (1,840,427)850,620
1976Chevrolet (2,103,862)Toyota (1,884,260)Ford (1,861,537)746,430
1975Chevrolet (1,755,773)Toyota (1,714,836)Ford (1,569,608)531,922
1974Chevrolet (2,333,839)Ford (2,179,791)Renault (1,355,799)580,045
1973Chevrolet (2,579,509)Ford (2,349,815)Fiat (1,390,251)919,870
1972Chevrolet (2,420,564)Ford (2,246,563)Fiat (1,390,251)706,978
1971Ford (2,054,351)Chevrolet (1,830,319)Volkswagen (1,128,784)586,856
1970Ford (2,096,184)Chevrolet (1,451,305)Volkswagen (1,193,853)586,856
1969Chevrolet (2,092,947)Ford (1,826,777)Volkswagen (1,241,580)870,081
1968Chevrolet (2,139,290)Ford (1,753,334)Volkswagen (1,191,854)910,977

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