KIA SORENTO NAMED 'BEST IN CLASS' BY TRUCK TREND MAGAZINEAward Places the Popular SÚV at the Top of a Growing Segment
The 2004 Kia Sorento can add yet another accolade to it's growing list of accomplishments now that Motor Trend's Truck Trend magazine has named the Sorento 'Best in Class' in the compact* SÚV segment, as published in their May/June issue.
'As you can tell, all manufacturers are sensitive to having a base model that comes in under, if not well under, the magic $20,000 mark. And maybe like no other SÚV class, these buyers are price sensitive,' said Truck Trend's Editor, Mark Williams. 'That's why we like the Kia Sorento, with one of the biggest motors, longest wheelbases, largest cargo areas, and a surprisingly comfortable ride…and an interior that will surprise you.'
According to Truck Trend, which was established by Motor Trend to serve truck buyers, dealers and manufacturers, the compact SÚV segment is an ever-growing category that doesn't look to be slowing down any time soon. As more and more crossover vehicles enter the mix in the next several years, this category will expand and its vehicles will evolve.
'In such a competitive segment, it is a very significant feat for the Sorento to continue its outstanding track record and receive a ‘Best in Class' award when you consider all the vehicles it competed with in Truck Trend's compact SÚV category,' said Peter M. Butterfield, president and CEO, Kia Motors America (KMA). 'This acknowledgement is a testament to Kia's commitment to value, quality and safety and the Sorento, in particular, has done a phenomenal job of taking the brand to a whole new level of product excellence and popular appeal.'
Along with the Truck Trend 'Best in Class' award, the five-passenger Sorento has earned top awards from MotorWeek, New England Motor Press Association, Northwest Automotive Press Association, AutoPacific and Strategic Vision. Additionally, proving it offers not only comfort and convenience, the Sorento received the federal government's highest safety rating of five-stars in side impact crash tests administered by the National Highway Traffic Safety Administration (NHTSA) in 2003.
One reason the Sorento has won so many awards and accolades in the past year is its exceptional value. Pricing for the LX model is still under $20,000 at $19,500, while the comprehensively equipped EX model has a base price of $22,300.
Like all Kia models, the Sorento is covered by the company's exceptional warranty program, which offers unprecedented consumer protection. Included in the package are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty and a five-year or 100,000-mile anti-perforation warranty. A five-year/unlimited mileage roadside assistance plan is also part of the comprehensive coverage program.Source - Kia
Kia Sorento Named Best SUV Value at Annual Mudfest CompetitionHigh Performance Marks Coupled with High Quality Bring Sorento its Third Award in Three Years
The 2005 Kia Sorento added another feather to its cap today when the Northwest Automotive Press Association (NWAPA) named the popular mid-size sport utility vehicle the 'Best SÚV Value' at their annual Mudfest competition. The award, voted upon by 20 members of the Pacific Northwest automotive press, is Sorento's third Mudfest honor in three years. The Sorento was named 'Best SÚV Value' and 'Best SÚV Únder $25,000' at the 2002 competition.
'We are very pleased with the Sorento's major accomplishments and are honored to accept this award from the Northwest Automotive Press Association,' said Peter M. Butterfield, president and CEO, Kia Motors America (KMA). 'The Sorento is packed with desirable features and true off-road capability and it continues to set a new standard for value in the mid-size SÚV segment and is the perfect choice for consumers looking for styling, comfort, convenience and performance at an affordable price.'
Each year NWAPA members gather during the second week of October to evaluate SÚVs from every segment to determine the best vehicle in each category. Each vehicle is equipped similar to the way 80 percent of Ú.S. buyers equip their cars and include such items as automatic transmission, anti-lock braking systems, CD players, power windows, door locks, remote keyless entry, four doors and more. In addition to new vehicles, the group brings back the best of the best from previous years as well.
The Sorento was tested alongside 16 other SÚVs on- and off-road at the Portland International Raceway on the first day of competition and performed well throughout acceleration and braking tests and a slalom course. Ride-and-drive segments were held on the second day of the competition.
'The Sorento was a true performer,' said Jerry Smith, a founding member of NWAPA and co-chair of Mudfest 2004. 'This unit offers all the capabilities of more expensive SÚVs, thus it was an obvious winner for Best Value SÚV because of its standard equipment offerings, on- and off-road handling characteristics, safety aspects, and overall quality – all for a price that makes it a real-world competitor in today's SÚV market.'
For Sorento, the biggest news for the 2005 model year is the availability of an electronically controlled five-speed Sportmatic™ transmission, which replaces last year's four-speed automatic. At highway speeds, the Sportmatic™ transmission automatically downshifts from fifth gear to fourth gear when the manual select mode is engaged, providing instant throttle response in anticipation of a passing situation.
The Sportmatic™ compliments the five-speed manual transmission offered on the Sport Package. Besides the transmission, the Sport Package also includes side step bars, fog lights, Michelin tires, alloy wheels, roof rack, leather-wrapped steering wheel and keyless remote control. The Sport Package is available with LX trim for both two- and four-wheel-drive models
The five-passenger Sorento is equipped with a powerful DOHC, 24-valve, 3.5-liter V6 engine that generates 192-horsepower and 217 lb.-ft. of torque at a low 3,000 rpm.
Available in both two-wheel and four-wheel-drive configurations, the two-wheel-drive version directs power to the rear wheels, while the 4WD offering includes a part-time or a Torque-on-Demand™ automatic full-time four-wheel-drive system, depending on the trim level. The part-time four-wheel-drive system engages with the turn of a knob for convenient shift-on-the-fly operation and has a transfer case equipped with a low range for the most challenging off-road situations.
To address the varied needs of its buyers, the Sorento is offered in two trim levels: LX and EX. Priced below the 'base' models of most competitors, the LX is a full-featured vehicle offering only a handful of options. Standard comfort and convenience features include air conditioning, power windows/door locks/heated mirrors, cruise control, eight-speaker CD sound system, full overhead console with sunglass storage, map lights and garage door opener pocket, four 12-volt power outlets, eight-way adjustable driver's seat and 60/40 split flip-and-fold rear seats. Standard safety features include dual front airbags and front and rear side-curtain airbags, front pretensioners, front force-limiters and three-point seatbelts and headrests to accommodate all occupants.
The upscale EX model adds alloy wheels, two-tone body cladding, power sunroof, fog lights, eight-way power driver's seat, HomeLink® programmable remote system, a Delphi® premium AM/FM/CD/cassette audio system with 10 speakers and steering-wheel mounted audio controls, remote keyless entry system, which operates the doors, rear flip open glass and panic alarm and a multi-meter including outside temperature gauge, compass, altimeter and barometer to the overhead console.
For those who yearn for even more comfort and convenience, the Sorento is available in an EX Luxury Package, which includes chrome exterior trim, a Delphi® 280-watt six disc-in-dash CD player, automatic climate control, auto headlights, leather seats and available Torque-on-Demand™ system. Because of its high level of content, the Sorento offers only a few free-standing options, including four-wheel drive, antilock brakes and a rear spoiler.
Like all Kia models, the Sorento is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in the package are a 10-year or 100,000-mile limited powertrain warranty; a five-year or 60,000-mile limited basic warranty; and a five-year or 100,000-mile anti-perforation warranty. A five-year/unlimited mileage roadside assistance plan is also part of the comprehensive coverage program.Source - Kia
Kia.com Launches State-of-the-Art Microsite to Support Upcoming Release of Sorento SUV
Visitors logging onto the Kia.com website today will be treated to a sneak preview of the soon-to-be-introduced Kia Sorento sport utility vehicle in the form of an interactive microsite, KiaSorento.com. The site features video footage, photography, features and specifications as well as performance, safety, and styling information about the Kia Sorento. Pricing information will also soon be added to make clear Kia's unique value proposition in the mid-size SÚV segment.
The microsite, conceived by Animated Designs, Kia's interactive agency, has a lifestyle theme that shows the Sorento in a variety of settings displaying its appeal to a wide range of buyers. Visitors to the microsite can easily navigate through several interrelated sections to learn about the vehicle. They can view the full range of color combinations available, take 360-degree tours of both the interior and exterior, or view videos that feature running footage of the new mid-size SÚV. The microsite also incorporates several avenues for customers to request more information, order brochures, and e-mail Sorento information to friends.
'This is the most comprehensive minisite we've launched in support of a new vehicle introduction and we couldn't be more pleased with the product and the site,' said Wally Anderson, Kia's vice president, marketing. 'The Sorento site is designed to show how the vehicle will meet the needs of a variety of lifestyles. Its purpose is to generate interest and generate leads during the pre-launch period.' Additional photos and information will be added often throughout the site. The goal is turning Kia's online shoppers into return visitors who become potential buyers when Sorento launches this fall.
The Sorento microsite is just one component of the marketing efforts to support the launch of the new Kia SÚV. In addition, the Sorento will be featured in a comprehensive, integrated advertising and marketing campaign in conjunction with the August 6 VHS/DVD release of New Line's 'The Lord of the Rings: Fellowship of the Ring,' which was the most nominated film of 2001 and won four Academy Awards.
Kia posted record sales of 223,726 units for calendar year 2001, representing a 39 percent increase from the record sales of 160,606 units in 2000.Source - Kia