Image credits: © Dodge.

1970 Dodge Challenger

The Ford Mustang began the pony car revolution in 1965 and many manufactures were caught off-guard, scrambling to catch up to the new lucrative market. Dodge, who was late to the party, introduced the Challenger in the fall of 1969 as a 1970 model. It was one of two Chrysler E-body cars, the other being the slightly smaller Plymouth Barracuda. By this point in history, buyer's had a host of options to select from, and as a result the Dodge never lived up to the factory's marketing expectations. Nevertheless, the Challenger was offered in a wide variety of options catering to a wide audience. Bodystyle included a hardtop and convertible, both with a full-width grille opening, the familiar 'Coke-bottle' profile, and a low profile stance. In the back were two large, rectangular tail-lights.

Buyers seeking comfort and luxury could select the Special Edition which added a padded vinyl roof with a small rear window, luxurious appointments, and special ornamentation. The high-performance version was the R/T which had a 383-CID four-barrel V8, instrument panel Rallye cluster, electric clock, Rallye suspension with sway bar, upgraded drum brakes, and F70-14 fiberglass belted black sidewall tires. They also had R/T lettering and ornamentation, and longitudinal tape or bumblebee stripes. Sales proved lackluster, so Dodge would discontinue the R/T option on its remaining convertibles for 1971, making it a one-year-only production run.

The Challenger T/A option was available only on the hardtop and was introduced in early January to homologate the model for Sports Car Club of America (SCCA) Trans-Am racing. Power was from a 340 cubic-inch 'Six-Pak' with three two-barrel carburetors. It sold for $4,056 and 2,500 examples were planned, one or each dealer.

In March, Dodge began offering a lower-priced version of the Challenger called 'The Deputy' and had a base price of $2,725. It came with a 198 CID six-cylinder engine with a single-barrel carburetor. This was one of the nine possible engine combinations Dodge offered on the Challenger in its first year. Options included the wedge-powered 383- and 440 4-barrel cars, the 440 Six Pak, and the 426 Hemi. By the close of the year, just 12 examples of the 1970 Hemi Challenger R/T convertibles were built on the Hamtramck 'Dodge Main' assembly line, which constructed all the Hemi E-body models for the company. Of those 12, five buyers optioned the A833 18-spline 4-speed transmission as opposed to the TorqueFlite, and of those five, even fewer selected the Super Track Pak to the vehicle's option list. This meant the E74 Hemi and A34 Super Track Pak came with the 4.10-geared Dana 60 Sure Grip differential, cooling components, power front disc brakes, and extreme-duty suspension.

The NASCAR-derived 426/425 HP was among the most legendary of all Detroit street power-plants, and the name Challenger would become synonymous with 'Muscle Car.'


by Daniel Vaughan | Oct 2019

Related Reading : Dodge Challenger History

In 1968 Dodge began creating prototypes for the Challenger. Designs had been created since 1965 and by the middle of 1969 Dodge was producing the Challenger, complete with nine engines to select. The base engine was the slant six with the top of the line engine being the 426 Hemi. Along with the engine choices, there were various body-styles, optional equipment, and interiorexterior colors. Dodge....
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1970 Vehicle Profiles

1970 Dodge Challenger vehicle information

Chassis Num: JS27U0B173027

The Challenger was based on the Plymouth Barracuda platform but it had a larger wheelbase which provided more interior room for its passengers. It was available as both a hardtop and convertible configuration. The SE version was the luxury offering....[continue reading]

1970 Dodge Challenger vehicle information

T/A Series Hardtop

Chrysler Corporation charged into the Sports Car Club of America's (SCCA) new Trans-American Road-Racing series for 'production small sedans' with their all-new Dodge Challenger and third-generation Plymouth Barracuda 'pony' cars. Dodge's street mach....[continue reading]

1970 Dodge Challenger vehicle information

T/A Series Hardtop

In 1900, the Dodge brothers made their first mark making parts for the nascent auto industry. Soon, they were building automobiles and later became a division of Chrysler in 1928. ....[continue reading]

1970 Dodge Challenger vehicle information

R/T Series Hardtop

Chassis Num: JS23V0B205533

This 1970 Challenger was given a rotisserie restoration that was completed in 2006. It is one of only 1,640 R/T two-door hardtops produced in1 970 that were equipped with the 440 cubic-inch, 'Six Pack' V8 engine. It has a four-speed manual transmissi....[continue reading]

1970 Dodge Challenger vehicle information

T/A Series Hardtop

Chassis Num: 66-003

This Challenger R/T chassis was built at Dan Gurney's All American Racing (Eagle) fabrication shop and the car finished at Ray Caldwell's Autodynamics (famous Formula Vee builder) in Dodge paint code FJ5, Sublime. It was a Dodge factory entry, with S....[continue reading]

1970 Dodge Challenger vehicle information

R/T Series Hardtop

This 1970 Dodge Challenger R/T was used in the movie '2 Fast 2 Furious' where it was driven by Tyrese.....[continue reading]

1970 Dodge Challenger vehicle information

T/A Series Hardtop

1970 was the pinnacle of the SCCA TransAm Series. The series made its debut in 1966 and had been building in popularity and participation every year thereafter. But 1970 was the first and only year in which every American automobile manufacturer had ....[continue reading]

1970 Dodge Challenger vehicle information

Hardtop

This car is one of 9,929 slant six Challenger hardtops. It was sold new at Mount Vernon motors (now Oursman Dodge of Alexandria, Virginia) on September 13th of 1969 to Annette Wright by salesman Paul Page. Currently it is in the care of its second ow....[continue reading]

1970 Dodge Challenger vehicle information

Convertible

This Dodge Challenger Convertible was number nine of 12 hand-built 'Promo Cars' off the line on the first day of production; that was August 12, 1969. Installed in the car were all 29 available options from the catalog to promote and entice potential....[continue reading]

T/A Series Hardtop

This is a 1970 Challenger T/A 340 Six Pak. There were only 2,400 T/As ever built in 1970, the only year they were produced. They were made over a five-week production run between March and April 1970. This is 1 of only 989 factory 4 speeds examples e....[continue reading]

1970 Dodge Challenger vehicle information

R/T Series Convertible

Chassis Num: JS27V0B100021

The Dodge Hamtramck plant in Detroit began building the new E-body models in late summer 1969, and while they were getting underway for full-scale mass assembly, several vehicles were test-built to make adjustments. This is one of those examples, con....[continue reading]

Chassis #: JS27U0B173027 
T/A Series Hardtop
 
T/A Series Hardtop
 
R/T Series Hardtop
Chassis #: JS23V0B205533 
T/A Series Hardtop
Chassis #: 66-003 
R/T Series Hardtop
 
T/A Series Hardtop
 
Hardtop
 
Convertible
 
T/A Series Hardtop
 
R/T Series Convertible
Chassis #: JS27V0B100021 


Trans-Am Series Vehicles

Concepts by Dodge

Dodge Monthly Sales Volume

June 2019
38,561
May 2019
47,759
April 2019
31,262
March 2019
46,367
February 2019
37,073
January 2019
27,077
Additional Sales Volume Data


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