CHEVROLET CELEBRATES THE STORY OF MO'NE DAVIS IN WORLD SERIES
October 23, 2014 by Chevrolet◾60-second spot debuts during broadcast of Game One ◾Spike Lee's 'I Throw Like a Girl' documentary available on chevrolet.com DETROIT – Thirteen-year-old Mo'ne Davis and her 70-mile per hour fastball wowed America this summer. Many people know about her on-field accomplishments, but her story off the field celebrates life's possibilities not only for herself, but also for millions of girls like her. During Game One of the 2014 World Series on FOX, Chevrolet will debut a 60-second spot celebrating one of the most positive and inspiring sports stories in recent memory. The full documentary, 'I Throw Like a Girl,' which features interviews of Davis, her family, teammates and coaches, can be found at chevrolet.com. 'Mo'ne truly embodies the spirit at the heart of baseball, and she has been a powerful inspiration to boys and girls everywhere,' said Paul Edwards, U.S. vice president, Chevrolet marketing. 'She has proven that anything is possible if you dedicate yourself, and are guided by the right values in life.' Academy Award-nominated director Spike Lee and Spike DDB, Chevrolet's agency of record, developed the spot and the 10-minute documentary with Chevrolet. 'I, like the rest of America, was captivated by Mo'ne Davis when she exploded onto the scene this summer,' said Lee. 'I would like to thank Mo'ne and her close knit family for allowing us to be with them for three hectic but fun filled days of filming in south Philadelphia. 'Special shout out goes to Chevrolet for putting a spotlight on a 13-year-old African-American girl from the inner city during a major sports moment.'
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Chevrolet, which has been the 'Official Vehicle of Major League Baseball®' since 2005, will present the Most Valuable Player of the World Series with a Chevrolet Colorado mid-size pickup. Chevrolet also sponsors MLB's prestigious Roberto Clemente Award, which is given annually to a player who best represents the game of baseball demonstrating his commitment to community and understanding the value of helping others. Clemente, a Hall of Fame right fielder, died during a plane crash while delivering earthquake relief supplies to Nicaragua in 1972. Each Club nominates a player in September. The winner is selected from 30 nominees and will be announced before Game Three of the World Series. Over the past seven years, Chevrolet has contributed nearly $2 million to charitable organizations across the country through the Roberto Clemente Award program.
