Triumph Stag photo

1971 Triumph Stag

Triumph introduced its first-ever V8 powered car - the Stag - in 1971. A grand touring car in thought, the stag came in a convertible version with a detachable hardtop. The design was courtesy of designer Giovanni Michelotti who envisioned a sporty version of the 200 Saloon. He enlisted the help of chief engineer Harry Webster to help with the mechanical aspects of the vehicle.

The Stag enjoyed moderate success in the United Kingdom but in the United States, sales fell short of estimated figures. Thus, the Stag was only imported from 1971 till 1973, making the left-hand drive Stag a very rare car.

The Stag was powered by an overhead valve V8 engine that displaced 182.9 cubic-inches and produced 145 horsepower. It had a four-speed manual gearbox and disc brakes in the front, with drums at the rear.


By Daniel Vaughan | Jul 2011

Related Reading : Triumph Stag History

The Triumph Stag was designed by the famous Italian designer, Giovanni Michelotti. The vehicle was produced from 1970 through 1978 with a total of 25,877 examples produced. Triumph elected to have Michelotti design the car, hoping to make it a luxury sports car that was suitable for a gentleman and packed with performance characteristics. Michelotti had worked with Triumph before he was....
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Performance and Specification Comparison

Price Comparison

1971 Stag
$5,800-$35,600

Model Year Production

#1#2#3Triumph
1976Chevrolet (2,103,862)Toyota (1,884,260)Ford (1,861,537)28,238
1975Chevrolet (1,755,773)Toyota (1,714,836)Ford (1,569,608)22,803
1974Chevrolet (2,333,839)Ford (2,179,791)Renault (1,355,799)18,396
1973Chevrolet (2,579,509)Ford (2,349,815)Fiat (1,390,251)21,438
1972Chevrolet (2,420,564)Ford (2,246,563)Fiat (1,368,216)20,563
1971Ford (2,054,351)Chevrolet (1,830,319)Volkswagen (1,128,784)20,563
1970Ford (2,096,184)Chevrolet (1,451,305)Volkswagen (1,193,853)14,561
1969Chevrolet (2,092,947)Ford (1,826,777)Volkswagen (1,241,580)17,112
1968Chevrolet (2,139,290)Ford (1,753,334)Volkswagen (1,191,854)18,600
1967Chevrolet (2,206,639)Ford (1,730,224)Toyota (1,068,321)15,806
1966Ford (2,212,415)Chevrolet (2,206,639)Volkswagen (1,168,146)17,184

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