Chevrolet Spark is the official pace car of The Color Run – a popular, nationwide series of urban 5K races in which thousands of participants are doused from head to toe in different colors for each kilometer – and it leads the pack in a colorful display of its own. A custom, multihued graphics package gives the Spark a post-race appearance while a Chevrolet Accessories ground effects kit and Z-Spec grille give it a sportier profile. The production 15-inch split spoke wheels are painted white, but don't stay that way once color-dousing participants shower this one-of-a-kind pace car with colored corn starch along the route. Inside, custom seat with The Color Run graphics are featured, along with Chevrolet Accessories stainless steel pedal covers and sill plates.
Chevrolet's small cars are racking up big sales in 2012 and the bowtie brand will explore their wilder sides at the SEMA Show this year with a stable of stylized Spark, Sonic and Cruze concepts. The cars demonstrate the possibilities for customers who want a more personalized driving experience.
Chevrolet previewed the concept vehicles ahead of the Oct. 30 opening of the SEMA Show, the annual automotive aftermarket extravaganza of styling and performance, along with the multihued 'The Color Run' Spark and 'Pink Out' Spark – a car for a cause.
'With Chevy's new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,' said Chris Perry, vice president of Chevrolet marketing. 'The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.'
Chevy small car sales were up 97 percent in September. Sonic recorded 7,525 sales for the month, with sales of nearly 65,000 year to date through September. Spark, which went on sale earlier this year in 18 Ú.S. markets, recorded 2,223 sales in September. The Cruze compact sedan is one of the country's best-selling cars, with more than 180,000 sales through nine months of 2012. That includes 25,787 sales in September.
'The momentum with these small cars continues to build, as more customers discover their fun-to-drive spirits and high-value content, including great infotainment options – such as Sonic and Spark's MyLink features,' said Perry.
The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet's Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.
Z-Spec parts could be purchased individually to suit customer tastes and budgets. They're designed for purchase and installation through Chevrolet dealerships with the option of installation at purchase and cost being rolled into the customer's monthly payments. Z-Spec concepts could spawn limited-edition production models from Chevrolet.