Chevrolet and MTV Iggy Turn Up the Volume on New Artists in ‘Cover the World' Spark Concept
New international music artists will have no trouble being heard stateside in the Chevy Spark 'Cover the World' concept vehicle. It's a rolling concert hall that even packs its own DJ system and sound mixing equipment.
Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch 'Cover the World' – a new online music showcase bringing the hottest, breaking artists from abroad to North American shores.
The Spark is an international performer, too. It was already a hit in markets around the globe before it went on sale in the Únited States last July. It is reaching a new generation of American customers through online and offline experiences, such as Cover the World, The Color Run and Importing Our Export video series.
The Cover the World Spark concept amplifies new music wherever it goes, with full complement of Kicker QS audio equipment, including:
•Two 15-inch Solo-Baric L7 subwoofers
•Six 6-inch QS component set
•Two 1,000-watt mono subwoofer amp
•Two 500-watt four-channel mid and high amp
•Two 500-watt two-channel mid and high amp
Additional equipment enables this sonically enhanced Spark to serve as an instant DJ or karaoke platform, with a Numark Mixdeck Quad Úniversal DJ system, karaoke and sound-mixing equipment, microphones and headphones, a computer tablet interface, an interior Web cam and a rear-mounted 32-inch HD SunBrite all-weather outdoor LCD television. It also features Chevrolet's MyLink color touch screen.
Designers gave the Spark's exterior a Cover the World makeover, too, by adding a sporty ground effects package that accents the production Lemonade exterior color – accented by a Z-Spec grille, yellow-tinted chrome trim, yellow upper and lower grilles, yellow-tinted headlamp and taillamp lenses and 'Cover the World' star-pattern graphics.
The car also wears unique 18x6-inch split five-spoke aluminum wheels painted Spiral Grey, and it sits lower to the ground, thanks to a custom suspension lowering kit.
Inside, Jet Black seats with leather inserts are accented with yellow and light titanium stitching, while Lemonade-painted interior trim provides a striking contrast to the otherwise dark cabin. Chevrolet Accessories stainless steel sill plates and sport-style stainless pedal covers are also featured.
Spark is a sporty four-passenger, five-door hatch. It is designed for first-time buyers and city dwellers with bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability. Spark also is the only car in its segment to provide a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. Win a 'Cover the World' Spark
Through the Cover the World program, global artists are asked to reimagine one of the world's most-recognizable pop songs. Four musical acts from around the world will cover Cyndi Lauper's 'True Colors' (written by Billy Steinberg and Tom Kelly). Each band will perform its cover version of the song and fans will vote for their favorite.
Fans who vote will earn a chance to win a custom-wrapped Chevy Spark – not the concept vehicle – as well as a VIP trip for two to see one of the featured acts perform live. Fans can also create, upload and share their own cover version for a chance to win a Chevy Spark. To learn more about the artists, songs and how to upload user-generated videos, visit www.covertheworld.com.
Follow the Chevy Spark and 'Cover the World' at @ChevyLife, and #sparkworld. More information is available at www.covertheworld.com.Source - Chevrolet