Image credits: © Toyota.

2014 Toyota Yaris

• Estimated 37 MPG Highway
• Tech Audio Package Now Standard for All Models
• Safety Features Include Nine Airbags and Toyota's Star Safety System™
• Sporty SE Features Distinctive Styling, Interior and Sport-Tuned Suspension

TORRANCE, Calif., Nov. 16, 2012 - The fun, efficient Toyota Yaris, which was all-new for the 2012 model year, continues into 2013 in three-door or five-door liftback models. Sporty styling, outstanding safety features and high fuel economy ratings make the 2012 Yaris a compelling choice in its segment. New for 2013, all model grades come with the Tech Audio Package as standard.

'There is a lot of excitement in the subcompact category today, but the 2013 Toyota Yaris is at the top of the list when it comes to combining value and fuel efficiency with style and fun,' said Toyota Division Group Vice President and General Manager Bill Fay. 'Today's young, price-conscious shoppers want the complete package that the new Yaris offers: room for their friends and gear, along with a strong list of standard convenience and safety features.'

From its smart interior design and quiet, refined passenger cabin to its responsive driving dynamics, the 2013 Yaris delivers an optimal combination of the traits shoppers' demand in a smaller, fuel-efficient car today. The 2013 Yaris features remarkable attention to detail in the design and engineering.

The Tech Audio Package equips the Yaris with the most in-demand music features, including an AM/FM/CD head unit, six speakers, a ÚSB port with iPod® connectivity, and SiriusXM Satellite Radio compatibility, Bluetooth® wireless technology provides hands-free phone capability, music streaming and phonebook access, and automatic sound leveling adjusts for outside noise. The system plays MP3/WMA CDs, and provides MP3 sound enhancement. An auxiliary input jack enables connecting other types of digital music players.

Liftbacks for Today's Lifestyles
Today, liftback body styles dominate the subcompact vehicle segment, preferred by 70 percent of new retail car buyers in this category. The Yaris Liftback features a sporty look. The 98.8-inch wheelbase yields a smooth ride and roomy interior, while an overall length of 153.5 inches helps make the Yaris highly maneuverable in tight situations. Compared to the previous-generation Yaris, the current model offers up to 68 percent more cargo room along with additional headroom and passenger volume, all within a highly aerodynamic body yielding a 0.30 coefficient of drag.

The 2013 Yaris is equally at home navigating through city traffic, heading to the mall or hitting the highway for a road trip. With a tight turning circle and quick, responsive steering, the new Yaris proves nimble on crowded streets and parks easily in tight spaces.

Grade Strategy
The 2013 Yaris is offered in three grades, with the entry-level L and value-packaged LE editions available either as a three-door liftback or five-door liftback. The sport-tuned SE is available only as a five-door. A high standard equipment level across all grades and simplified options make it easier for customers to find the car they want at an affordable price.

Emphasis on Driving and Performance
The 2013 Yaris was designed for fun and functionality. All models are powered by a 1.5-liter, 16-valve, four-cylinder DOHC engine equipped with variable valve timing with intelligence (VVT-i), producing 106 hp at 6,000 rpm and 103 lb.-ft. of torque at 4,200 rpm. The broad torque curve provides plenty of response for both manual transmission and automatic transmission vehicles.

All Yaris L, LE and SE models are available with a four-speed electronically controlled automatic transmission, featuring a compact, lightweight design and reduced friction for greater fuel efficiency. A smooth-shifting five-speed manual transmission is available on L and SE models only.

Both the front MacPherson-strut and rear torsion-beam suspension is tuned to deliver a smooth ride and engaging driving feel. Electric power steering provides good road feel at highway speeds while aiding low-speed parking maneuvers. The Yaris L and LE versions come with 15-inch wheels as standard, while the SE moves up to 16-inch alloy wheels.

Nine Standard Airbags Lead Impressive List of Safety Features
The 2013 Yaris offers an impressive array of safety features. Standard driver and front-passenger dual-stage airbags (SRS) are complemented by front-seat mounted side airbags and a knee airbag for the driver. Roll-sensing side airbags are fitted to both front- and rear-row seats for a total of nine airbags. An impact-absorbing body structure utilizes high-tensile strength steel to effectively distribute collision forces.

In common with all Toyota vehicles, the Yaris features Toyota's Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist. The new Yaris also features Smart Stop Technology, Toyota's brake-override system, as standard.

This recent -generation Yaris' are equipped with Toyota's Advanced Whiplash Injury-Lessening (WIL) front-seat structure helps to ensure that the region from the head to the lower back are equally supported, helping to reduce whiplash-type injuries during certain types of rear end collisions.

Comprehensive List of Standard Features
In addition to its many safety features, all Yaris models are well equipped with popular comfort, convenience and technology features.

Starting with the Yaris L, all models include standard electric power steering, power-assisted ventilated front disc brakes, power door locks and a Cold Weather Package. Other standard features include air conditioning, six cup and bottle holders, and storage cover for the cargo area. Halogen headlamps and intermittent front windshield wiper are also standard.

The single-windshield wiper with wet-arm system reduces weight and provides better performance than the traditional two-arm type. The system sprays washer fluid from the base of the wiper arm directly in the path of the blade for improved cleaning and wiping action.

All 2013 Yaris is now standard equipped with Tech Audio on all grades (formerly only standard on LE and SE grades). Tech Audio includes AM/FM CD player with MP3/WMA playback capability and MP3 sound enhancement, six speakers, SiriusXM Satellite Radio compatible (additional hardware and subscription required), HD Radio™, auxiliary audio jack, ÚSB port with iPod® connectivity, auto sound leveling, hands-free phone capability, phone book access, and music streaming via Bluetooth® wireless technology and iPod® interface.

The Yaris LE includes standard power windows with driver's auto-down, power mirrors, cruise control, steering wheel audio controls, and a remote keyless entry system with engine immobilizer.

Exterior Styling
The bold and assertive presence of the Yaris design is visible from all angles, starting with the distinctive protruding front profile with wide headlamps and integrated turn signals.

The profile displays a steeply sloped beltline, and flowing curves that appear to stretch the image of the vehicle. The shoulder lines continue around to the rear, creating a sharp, solid look.

Únusual for a car in this segment, eight exterior colors are available for the 2013 Yaris, including Super White, Classic Silver Metallic, Magnetic Gray Metallic, Black Sand Pearl, Absolutely Red, Lagoon Blue Mica, Wave Line Pearl and Blazing Blue Pearl.

Interior Design
The Yaris interior provides a level of detail not often seen on cars in this price class. The doors close with a smooth, solid feel. Additional sound-absorbing and insulating materials make for a quieter ride. Úpgraded fabrics and a soft-touch dash highlight a more premium, sporty interior. The front seats are now wider, and sculpted to help reduce fatigue on long trips.

The driver experience is enhanced with a three-spoke tilt steering wheel, featuring a thick grip and a flat-bottom shape to reduce knee interference. The instrument cluster located in front of the driver and includes a multi-instrument display with odometer, twin trip meters, clock, outside temperature reading, fuel economy display, average speed and Eco-Driving indicator.

2014 Toyota Yaris Yaris L models feature a one-piece folding rear seat, while LE and SE editions include a 60/40 split fold-down rear seat. Compared to the previous Yaris liftback, the luggage compartment area has been lengthened by 5.7 inches, and widened by 2.1 inches, to increase cargo volume by 64 percent in the 3-door and 68 percent in the 5-door. Cargo capacity with the seat up is 15.3 cu. ft. on the 3-door and 15.6 cu. ft. on the 5-door.

The Sport-Tuned Yaris SE

The Yaris SE provides more driving fun with its sport-tuned suspension, quicker ratio steering, standout styling and driver-oriented interior. The SE features both front and rear disc brakes, with the front disc nearly an inch larger in diameter than L and LE versions. The SE is equipped with P195/50R16 tires and alloy wheels.

The SE makes a distinctive statement with smoke-trim multi-reflector halogen headlamps, integrated fog lamps and color-keyed grille with sport mesh insert. It features color-keyed front and rear underbody spoilers, rear spoiler and rear diffuser, set off by a chromed exhaust tip and SE badge.

Inside, the driver faces a sporty instrumentation package, with an analog speedometer, tachometer, fuel gauge, and digital Multi-Instrument Display. The leather-trimmed tilt three-spoke steering wheel includes audio controls and standard cruise control. Exclusive sport seats help add shoulder-level support for more comfort and control. The Yaris SE also includes a six-way adjustable driver's seat and four-way adjustable passenger seat with sport fabric trim.

Toyota Quality, Warranty and Care
Toyota's 36-month/36,000 mile basic new-car warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The all-new Toyota Yaris will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Source - Toyota
Seeking car enthusiasts that wanted more style and innovation, the Yaris was popular with buyers who also wanted an economical and practical small car. Introduced in 1999 the Toyota Yaris was a huge sensation. Well built, economical and fun to drive, the Yaris was considered to be a great value for the price. A new compact car from Toyota, the Yaris is available in two-door hatchback form and 4-door sedans. According to the manufacturer, the Yaris offers very good fuel mileage, up to forty miles per gallon.

The baby of the Toyota range, the Toyota Yaris has been tagged as the ‘Clever Car'. Economical with its 1.3 liter engine, the Yaris utilizes the same engine as the Scion xA and xB. Toyota was aiming for the older customer base rather than the youth-oriented xA model. While the youth was focused on the Scion with their disposable income on dealer customization options, thrifty consumers concerned about gas price's of today will buy the economical Yaris.

The Yaris has a lighter curbside weight in comparison to the Scion xA

Designed by Sotiris Kovos, the Toyota Vitz, Toyota Yaris liftback and the Toyota Echo hatchbacks are all models of a small subcompact vehicle originally launched by Toyota in 1999. The Vitz is a 3 and 5 door hatchback automobile that is sold in Europe, Australia, New Zealand, South Africa as the Yaris. In Canada, the US, Hong Kong, New Zealand, Australia and Canada the vehicle is known as the Echo hatchback up until 2005.

Assembled in Toyota City, Japan, the Toyota Yaris debuted in Europe in early 1999. Following the launch of the European Yaris hatchback a slightly updated version was introduced in Canada for the 2005 model year as the Echo hatchback. The Toyota Echo that was released in the U.S. was the sedan model only. In 2000 the Toyota Yaris was voted as European Car of the Year, beating the impressive Fiat Multipla.

Rather than utilizing conventional instruments, both the Echo and Yaris hatchbacks used digital instruments mounted in a ‘pod' located in the center of the dashboard. Both the Yaris T Sport and the Canadian Echo hatchback had a conventional speedometer that was mounted in the center of the dashboard.

Originally available with gasoline-powered 4-cylinder 1.0 L or 1.3 L engines with Toyota's VVT-I technology, the European Yaris came with the ‘warm hatch' 1.5 L T Sport that followed in 2001. In 2003 the Yaris underwent a facelift that featured the 1.4 L D4-D diesel engine that offered 75 hp. This same diesel engine was licensed to BMW for use in their MINI One D model. Still maintaining low fuel consumption and emissions, the engine management systems gave the equivalent of 1.4 liter performance from a 1.0 liter engine.

The European Yaris T-Sport; the Japanese Vitz RS 3-door hatchback debuted in 2001 powered b y a 1.5 L engine. With a sportier suspension along with extra power compared to the 1.3 L model, the 1.5 L T Sport was considered to be ‘more fun to drive' than the base models. Fitted with a turbo-charger, the Vitz RS was eventually modified by TRD, Toyota Racing Developments. With a power output of almost 120 kW, a limited run was produced and 1-60 was achieved in only seven seconds.

Looking almost identical to the European Yaris, the Echo was very popular in Canada, a place where smaller vehicles are much more popular that in the U.S. The 3 and 5-door hatchback models were introduced in 2004 to the Canadian Toyota lineup due to the extremely high sales. Larger bumpers were added to meet Canadian safety requirements.

Introduced late in the year 1999, the Echo was introduced in Australia and was also very popular. The Echo was produced to replace the Starlet, and was sold as either a 3 or 5 door hatchback and was available with only the 1.31 VVT-I engine. Available for a limited time in Australia was an Echo Sportivo variant that was fitted with the 1.51 VVT-I engine. The European Yaris T-Sport and the Sportivo were very similar.

In 2000 the Yaris Verso debuted. An exciting and interesting addition to the range, the Verso utilized the same running gear as the hatchback, but featured a more practical interior. The model was sold as the ‘Fun Cargo' in Japan. In 2004 the Verso was replaced by the Ractis.

Early on in 2005, the Vitz was redesigned by Toyota and went on sale immediately in Japan. By the end of 2005 the second generation Vitz was released to the European, Canadian, Mexican, Australian and Puerto Rican markets. The vehicle was sold as the ‘Yaris' for the first time in both the North American and Australian markets. On January of 2006 at the Los Angeles Auto Show, the USA 2007 Toyota Yaris was introduced for the first time. To this day the Yaris continues to be a popular sell in Europe, especially Britain. The Yaris is produced in Japan, Thailand and France.

The 3-cylinder engine was replaced with the 4-cylinder 1.0 VVT-i engine that is also found in the Toyota Aygo and Daihatsu Sirion. Offering a bit more power, the 1.4 D-4D received a 15 PS boost to 90 PS. Nine airbags were offered for the first time in a car of its class.

Utilizing the Toyota NZ engine, the Canadian Yaris hatchback is featured in both 3 and 5-door models and features a 1.5 L 4-cylinder VVT-i engine that is rated at 106 hp an 103 ft·lbf of torque. Rated at 40 miles per gallon; highway and 34 mpg; city, the '06 Yaris with the 1.5 liter engine is quite impressive. 14 inch wheels came on the 3-door CE and 5-door LE versions and the RS models are equipped with 15-inch alloys with standard anti-lock braking system and Electronic Brake force Distribution.

Sharing much with the Canadian model, the US Yaris comes standard with the 1.5 liter VVT-i engine and five speed manual transmission while the four speed automatic ECT is optional. The 3-door Vitz shares the Yaris name with the Toyota Belta sedan. The ‘Yaris Liftback' name is used on the 3-door model while the 5-door model is not sold in the U.S. The Scion xD is too similar to the 5-door and thus makes it ridiculous to compete. Optional ABS and optional side and head airbags are available on the US model. All-weather guard packages are offered in the US models rather that the CE, LE and RS packages for the Canadian hatchback

Debuting at the Geneva Motor Show, the Toyota Yaris T-Sport was unveiled in 2007 and was powered by the new 130 bhp 1.8 2ZR-FE DOHC L dual VVT-i I4 petrol engine, which reached 100 km/h in less than 10 seconds. 17 inch alloy wheels, a newly redesigned bumper at the rear, a tail spoiler, deep side skirts and a mesh grille at the front were featured on the T-Sport.

By Jessica Donaldson
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Toyota Monthly Sales Volume

September 2018
178,501
August 2018
194,433
July 2018
183,367
June 2018
185,852
May 2018
189,930
April 2018
192,348
March 2018
195,750
February 2018
162,930
January 2018
149,142
December 2017
187,524
November 2017
164,499
October 2017
165,540
Additional Sales Volume Data


Toyota Models

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