New Car(s), New Brand Strategy, New Global Tagline A Renewed Ambition To Be Revealed At The Tokyo Motor Show

October 23, 2017 by Mitsubishi Motors North America

CYPRESS, Calif. – There is the car, there is the design, there is the technology – but there is more to it…

The Mitsubishi e-Evolution Concept is not 'just' another new car, it is the (new) beginning of the next chapter.

… The embodiment of MMC's renewed global strategy…

… A demonstration of MMC's ambition to explore a new future – inside and outside of the Company.

… The return of Mitsubishi's inner Brand essence:

- The Mitsubishi Pedigree

- The Mitsubishi stance on Technology & Design

- The Mitsubishi approach to global business

- The Mitsubishi connection with its customers - its 'Drivers'

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Next step, Mitsubishi Motors' press conference at the Tokyo Motor Show on October 25th at Tokyo Big Sight.

MMC has set up an English website with information about The 45th Tokyo Motor Show:

http://www.mitsubishi-motors.com/en/innovation/motorshow/2017/tms2017/