Denim is an international fashion piece—whether you call the clothing denim or jeans. This casual style was behind the first Jeans Bug (or Beetle) that made its debut in the mid-1970s. Other 'jeans' special models followed for the world's most successful car in the subsequent decades. At New York, Volkswagen is showing the first ever droptop version in this style with the Beetle Convertible Denim. The car in New York is powered by a 170-horsepower 1.8-liter TSI® engine.
Just as you'll find denim in all manner of washes, variations of blue define the new Beetle Convertible Denim concept. On the exterior, the fast opening power soft top features a dark blue, textured fabric resembling denim. Stonewashed Blue Metallic paint was developed specifically for the concept car, but nine other colors would also be available for a production version. The exterior mirror caps, side skirts and body moldings are finished in gray and the appearance is finished off by 18-inch Disc aluminum-alloy wheels.
Naturally, the use of denim extends to the interior as well. The Color & Trim department restyled such features as the sport seats in blue; the inner seating surfaces are upholstered in a light blue fabric, while the outer surfaces are designed in dark blue V-tex leatherette. The piping was executed in white and the usual small Beetle flags in red. The designers also integrated practical denim-look pockets on the backs and sides of the seats.
Other custom features include a brushed matt aluminum dashpad, door shoulder panels that are painted in the exterior color, contrasting blue door armrests, light ceramique stitching on the steering wheel and shift lever, and a front center armrest that has contrasting stitching and blue fabric.Source - Volkswagen