2021 Lincoln Aviator Shinola Concept

In a Celebration of Craftsmanship, Lincoln and Shinola Work Together to Create Unique Aviator Concept

•Two iconic brands, Lincoln and Shinola collaborated to create an Aviator SÚV concept that celebrates design and artistry
•Lincoln drew inspiration from popular Shinola products – combining the approach of both brands to luxury and the finest of leathers – to create the Lincoln Aviator Shinola concept
•With design elements inspired by Shinola's iconic leather silhouettes, Canfield Sport watch and Runwell bicycle, the concept will be on display this month at Pebble Beach Concours d'Elegance
The story of the Lincoln Aviator Shinola concept started with a watch, a duffle bag and a bike seat, and it took off from there. Two iconic brands with a shared passion for design, Lincoln and Shinola have teamed up to create an Aviator SÚV concept.




'Shinola opened up their showroom to us as a playground – allowing us to explore how their brand's lifestyle ethos could be woven into a new theme for one of our vehicles,' said Kemal Curic, design director, Lincoln. 'Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.'

The collaboration was an opportunity for Lincoln to test and learn, while exploring the use of different colors and new materials in designing vehicles.



A look and feel of modern luxury

The Lincoln Aviator Shinola concept's soft white exterior is inspired by Shinola's iconic mother of pearl stone watch dials, with hints of blue. Copper accents, inspired by the copper-plated structure that attaches to a Shinola Runwell bike seat, give off a rose-gold hue, for an exterior that highlights progressive utility.

The soft touch look and luxurious smell of Shinola whiskey leather appeal to the most refined of senses. The seats feature crème suede that beautifully matches the inserts, brightening up the cabin and giving off a pearl hue that mimics the unique exterior color.

Taking cues from the Shinola brand stripe, a woven textile sewn into the seats in all three rows makes for a unique, textural look. Liam Butler, Lincoln color and material designer, says he took each stitch of the original stripe then scaled to proportion, adding a blue tone that acknowledges Lincoln's many signature blues.

'The goal is to impress occupants with our very own expression of craftsmanship, showcasing our meticulous attention to detail,' said Butler. 'This stripe is unlike anything I've ever seen sewn into a vehicle, so we wanted to make sure it was done with care.'

The instrument panel highlights the importance of texture. Woven metal mesh, which also appears on the second-row console, imparts industrial luxury with the same copper accents as the exterior – a direct representation of a Shinola watch band. Every surface is wrapped with soft materials that make the cabin warm and inviting.

'It's all about warm, human and personally crafted experiences, all true to Lincoln DNA, and knowing and feeling that quality of a leather watch strap on your wrist,' said Butler. 'That's what we wanted to re-create here, in everything from the stitching to the copper accents to the various textures – all tying back to the idea of Quiet Flight.'

Lincoln will display the Aviator concept at the Pebble Beach Concours d'Elegance later this month.

Source - Lincoln