Mitsubishi Motors Welcomes Ancira Mitsubishi Into Growing Dealer Network

CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today celebrated the grand opening of the latest addition to its North American dealer network – Ancira Mitsubishi of Laredo, Texas. The dealership marked its grand opening with a ribbon-cutting ceremony and reception for the Laredo community.

Ancira Mitsubishi joins the established Ancira Auto Group as a standalone Mitsubishi dealership serving Laredo and the surrounding area. Ancira Auto Group has dealerships throughout the San Antonio and Laredo markets, including Chevrolet of San Antonio, Chrysler-Dodge-Jeep-RAM of San Antonio and Eagle Pass, Kia of San Antonio, Nissan of San Antonio and Volkswagen of San Antonio.

The new Mitsubishi dealership is part of MMNA's ongoing initiative to expand its dealer network in previously untapped markets, while also increasing visibility and awareness of the Mitsubishi brand across the country.

'We're excited to open our 11th local dealership and join the growing Mitsubishi brand to introduce the lineup of capable and dynamic vehicles to Laredo residents,' said Ernesto Ancira Jr., owner, Ancira Mitsubishi. 'Our dealership network has been serving Laredo-area customers for 47 years, and we are looking forward to bringing our highest levels of professional service to new customers at Ancira Mitsubishi.'

Last year, MMNA expanded its national field operations network from two regions to four by adding new offices in Florida and California in an effort to reinforce sales support for dealers. The Florida and California teams joined established operations based in New Jersey and Texas. Concurrent with the expansion of its field operations, Mitsubishi added 45 new dealers, focusing on strong and consistent growth with the right partners in the right markets.

With four unique vehicles competing across multiple rapidly growing crossover utility vehicle (CUV) segments, including the Outlander PHEV, the world's best-selling plug-in hybrid**, MMNA posted overall sales of 118,074 vehicles in 2018, up 13.9 percent over 2017. It was the brand's best annual sales performance since 2007 and capped six consecutive years of sales growth in the U.S. This momentum continues to strengthen the brand's reputation while attracting an expanded pool of buyers in showrooms across the country.

'We are continuing to build momentum with the addition of Ancira Mitsubishi to our network of dealers partners,' said Steven Smidlein, director, central region, MMNA. 'As we add new dealerships in markets where our brand was previously unrepresented, we continue to work diligently toward improving the shopping and ownership experience for customers across our entire North American dealer network.'

Ancira Mitsubishi is located at 3720 E. Saunders Road, Laredo, Texas 78014 and can be reached by telephone at 956-224-9819.

For more on Mitsubishi Motors and the dealer network, please visit media.mitsubishicars.com.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
** Based on IHS Markit New Registrations of plug in hybrid and all SUV body styles for Jan 2013 - Sept 2018 compiled from governments & other sources (where available). Captures 95% of global new vehicle volumes in more than 80 countries.

Photo credit: Mitsubishi
posted on conceptcarz.com