Concept Carz Home Concepts and PrototypesAbout Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed
 
 ManufacturersArrow PictureStudebakerArrow PictureLark (1959 - 1964)Arrow Picture1962 Studebaker Lark 
Image Left 1961 Lark1963 Lark Eight Daytona Image Right
 

1962 Studebaker Lark news, pictures, specifications, and information

By 1961 the sales of the three-year-old Lark began to decline. Although it was fresh and new in 1959, it began to look aged by 1961, and it lost more and more sales to the fresh new Big 3 compacts. With increased competition from the brand new Buick Special, Olds F-85, and Pontiac Tempest, the Lark didnt have such a good year in 1961. Fortunately, new, dynamic president Sherwood H. Egbert called upon his friend Brooks Stevens of Milwaukee, WI to redesign the aging Hawk and Lark lines for 1962 on a shoestring budget. Stevens lengthened the car and added new styling that made the car look longer, lower, and wider. He also gave the Lark a new grille that gave it the appearance of a Mercedes-Benz (Mercedes was distributed by Studebaker in the ÚS at the time). Stevenss new Lark and GT Hawk were successful, and sales increased. Studebaker was selected to pace the Indy 500 in 1962, and they hoped to supply a new Avanti to pace. Due to nagging production problems for the Avanti, Stude was forced to supply a Lark convertible (the Lark was the first compact to pace the Indy 500).

Source -
The Studebaker Lark was introduced in 1959. The car had styling that contained more European flavor than American, especially with the absence of tail fins so abundant on many other American cars of its time.

The first year of its introduction was a success. The car sold well and in turn the profits were good for Studebaker. 1960 saw management and marketing changes which had a negative impact on the sale of the vehicle. In 1963, the production of vehicles by Studebaker at its main facility in South Bend, Indian, ended. In 1966, its Canadian operation ceased as well.

By Daniel Vaughan | May 2005
The Studebaker Lark was produced from 1959 through 1964, which was the same year that Studebaker went out of business. The Lark was a compact car that was hoped to continue the Studebaker name and provide competition for the Big Three Automobile Manufacturers. At the time of its introduction there was little competition in the compact car market. Within a few years, this changed and the sales of the Studebaker Lark began to decline.

In 1959 and 1960 the Lark was available with either a six or eight cylinder engine. The six-cylinder 170 cubic-inch unit produced around 90 horsepower while the 259 cubic-inch V8 produced an impressive 180 horsepower. By 1962 the other automakers had caught up with Studebaker and were offering more-modern versions of the compact vehicle offered with more amenities at an affordable price. In comparison, the Lark looked very dated. For 1962 Brooks Stevens modernized the interior of the Lark and increased the overall length. Sales began to improve until a strike by the United Auto Workers Local 5 at the South Bend Plant slowed production considerably.

Throughout the following year, minor improvements were made in an effort to keep the Studebaker Lark looking modern. The wrap-around windshield was eliminated in 1963. The door and roof pillars became thinner. A stripped-down version of the Lark, called the Standard Series, was introduced in 1963 and offered as a low-cost version of the Lark. It was intended as a fleet vehicle with the interior being void of any non-essential amenities. On the exterior, the vehicle bore no nameplates, just the 'Studebaker' name could be found on the fenders. It carried a sticker-price of just $1,935 making it affordable to most buyers.

Even with all the changes for 1963, it was not a good year for the Lark with only 77,000 examples being sold. The prior year had seen 90,000 Larks produced even with the strike. For 1964, the changes to the Lark were even more drastic. The new design featured aluminum grilles and squared-off headlamp surrounds. The rear end of the vehicle incorporated horizontal tail-lamps and backup lamps. The hood was flattened, along with the trunk-lid and roofline. Despite this effort, the Lark was phased out the following year, leaving the Challenger, Commander, and Daytona to carry on the Studebaker name. Sadly, Studebaker production would cease, ending production of one of the oldest American Automobile Manufacturers. The Studebaker Company had incorporated in 1868 and entered the automotive business in 1902. Their first vehicles were electric. Gas powered machines were introduced by Studebaker in 1904. They continued in business until 1966.

By Daniel Vaughan | Nov 2006
MAZDA MOTORSPORTS: WATKINS GLEN PREVIEW
 Team Ready to Shine in Six Hour Race June 27, 2014 (WATKINS GLEN, New York) – At this stage last year, Mazda had scored three of their nine wins with the SKYACTIV-D Mazda6 in the Grand-Am GX class on their way to the manufacturers' championship. This year has been a massive step up to the highest level. Mazda is now racing in the top prototype class of the new TUDOR United SportsCar Championship. While the team is still chasing their first win of the season, the progress has...[Read more...]
DARIO FRANCHITTI TO DRIVE CAMARO Z/28 INDY 500 PACE CAR
NEW YORK — Three-time Indianapolis 500 winner Dario Franchitti will drive a 2014 Chevrolet Camaro Z/28 to pace the 98th running of the Indianapolis 500 on May 25. It's the eighth time a Camaro has been the pace car, starting in 1967 – and the 25th time a Chevrolet has paced the race. Franchitti won the Indy 500 in 2007, 2010 and 2012, and he is only the third driver ever to win at least three consecutive IndyCar titles – among four championships overall. Franchitti's appearance in t...[Read more...]
1989 Indianapolis 500: Sideways to Victory
The tension in the final moments would be so great it would take everything within Shelley Unser to keep from breaking into a shaking fit. Two laps from the end of the race, traffic would dramatically slow Al Unser Jr.'s pace allowing Emerson Fittipaldi to close right up behind his rear wing. The two would pull side-by-side as they powered their way toward turn three. Still side-by-side heading into the turn, there would be less than 3.75 miles to go to victory, a first for either driver. But th...[Read more...]
PORSCHE CUSTOMERS PLACE THREE 911 GT3 CUP CARS IN GRAND-AM INDY TOP 10
Magnus Racing Earns Brickyard Grand Prix Podium, Holds GT Points Lead Indianapolis. Porsche customer teams captured three of the top 10 positions in today's Brickyard Grand Prix at the Indianapolis Motor Speedway (IMS). The three-hour GRAND-AM Rolex Sports Car Series' endurance race held on the road course of the world famous racing facility provided a showcase for multiple teams campaigning the Porsche 911 GT3 Cup car. In the race's second running, it was GT points-leading Magnus Rac...[Read more...]
TAG HEUER SIGNS MAJOR GLOBAL PARTNERSHIP WITH FIA FORMULA E CHAMPIONSHIP
LONDON (May 15, 2013) - TAG Heuer, the world's number one manufacturer of luxury timepieces inspired by sport, has signed on as Official Timekeeper, Official Watch and Chronograph and Founding Partner of the FIA Formula E Championship. The agreement was signed at TAG Heuer's headquarters in La Chaux-de-Fonds, Switzerland by Jean-Christophe Babin, President and CEO of TAG Heuer (on the right), and Alejandro Agag, CEO of Formula E Holdings. 'Teaming up with Formula E, the world's top competi...[Read more...]

Arrow Right 1962 Studebaker models
Studebaker GT Hawk
1962 Studebaker Concepts
Studebaker Avanti Prototype

Collectible: A Gathering of the Exceptional and Captivating
Similarly Sized Vehicles from 1962
Bentley S2 Continental
Facel Vega Facel II
Lancia Flaminia
Maserati 3500 GTi
Mercedes-Benz 190 SL
Mercedes-Benz 220 Series
Mercedes-Benz 300 SL
Mercury Comet
Studebaker GT Hawk

Similarly Priced Vehicles from 1962
Mercury Monterey ($2,670-$3,290)
Ford Falcon ($1,990-$2,600)

Average Auction Sale: $1,975

 
Studebaker: 1961-1970
Similar Automakers
Studebaker History
Other models by Studebaker


 
Avanti
Champion
Commander
Coupe Express
Daytona
Dictator
Hawk
Lark
President
Six

Image Left 1961 Lark1963 Lark Eight Daytona Image Right
© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.