Concept Carz Home
 ManufacturersArrow PictureStudebakerArrow PictureLark (1959 - 1964)Arrow Picture1962 Studebaker Lark 
Image Left 1961 Lark1963 Lark Eight Daytona Image Right
 

1962 Studebaker Lark news, pictures, specifications, and information

By 1961 the sales of the three-year-old Lark began to decline. Although it was fresh and new in 1959, it began to look aged by 1961, and it lost more and more sales to the fresh new Big 3 compacts. With increased competition from the brand new Buick Special, Olds F-85, and Pontiac Tempest, the Lark didnt have such a good year in 1961. Fortunately, new, dynamic president Sherwood H. Egbert called upon his friend Brooks Stevens of Milwaukee, WI to redesign the aging Hawk and Lark lines for 1962 on a shoestring budget. Stevens lengthened the car and added new styling that made the car look longer, lower, and wider. He also gave the Lark a new grille that gave it the appearance of a Mercedes-Benz (Mercedes was distributed by Studebaker in the ÚS at the time). Stevenss new Lark and GT Hawk were successful, and sales increased. Studebaker was selected to pace the Indy 500 in 1962, and they hoped to supply a new Avanti to pace. Due to nagging production problems for the Avanti, Stude was forced to supply a Lark convertible (the Lark was the first compact to pace the Indy 500).

Source -
The Studebaker Lark was introduced in 1959. The car had styling that contained more European flavor than American, especially with the absence of tail fins so abundant on many other American cars of its time.

The first year of its introduction was a success. The car sold well and in turn the profits were good for Studebaker. 1960 saw management and marketing changes which had a negative impact on the sale of the vehicle. In 1963, the production of vehicles by Studebaker at its main facility in South Bend, Indian, ended. In 1966, its Canadian operation ceased as well.

By Daniel Vaughan | May 2005
The Studebaker Lark was produced from 1959 through 1964, which was the same year that Studebaker went out of business. The Lark was a compact car that was hoped to continue the Studebaker name and provide competition for the Big Three Automobile Manufacturers. At the time of its introduction there was little competition in the compact car market. Within a few years, this changed and the sales of the Studebaker Lark began to decline.

In 1959 and 1960 the Lark was available with either a six or eight cylinder engine. The six-cylinder 170 cubic-inch unit produced around 90 horsepower while the 259 cubic-inch V8 produced an impressive 180 horsepower. By 1962 the other automakers had caught up with Studebaker and were offering more-modern versions of the compact vehicle offered with more amenities at an affordable price. In comparison, the Lark looked very dated. For 1962 Brooks Stevens modernized the interior of the Lark and increased the overall length. Sales began to improve until a strike by the United Auto Workers Local 5 at the South Bend Plant slowed production considerably.

Throughout the following year, minor improvements were made in an effort to keep the Studebaker Lark looking modern. The wrap-around windshield was eliminated in 1963. The door and roof pillars became thinner. A stripped-down version of the Lark, called the Standard Series, was introduced in 1963 and offered as a low-cost version of the Lark. It was intended as a fleet vehicle with the interior being void of any non-essential amenities. On the exterior, the vehicle bore no nameplates, just the 'Studebaker' name could be found on the fenders. It carried a sticker-price of just $1,935 making it affordable to most buyers.

Even with all the changes for 1963, it was not a good year for the Lark with only 77,000 examples being sold. The prior year had seen 90,000 Larks produced even with the strike. For 1964, the changes to the Lark were even more drastic. The new design featured aluminum grilles and squared-off headlamp surrounds. The rear end of the vehicle incorporated horizontal tail-lamps and backup lamps. The hood was flattened, along with the trunk-lid and roofline. Despite this effort, the Lark was phased out the following year, leaving the Challenger, Commander, and Daytona to carry on the Studebaker name. Sadly, Studebaker production would cease, ending production of one of the oldest American Automobile Manufacturers. The Studebaker Company had incorporated in 1868 and entered the automotive business in 1902. Their first vehicles were electric. Gas powered machines were introduced by Studebaker in 1904. They continued in business until 1966.

By Daniel Vaughan | Nov 2006
Fan Activities Complement on-Track Racing at Rolex Monterey Motorsports Reunion
• Derek Hill and Sir Stirling Moss Pack a One-Two Punch
MONTEREY, Calif., August 5, 2014 – Whether it's the sight of rarely seen cars challenging the tricky Mazda Raceway Laguna Seca road course or the chances to meet legendary drivers, the Rolex Monterey Motorsports Reunion is the place to be August 14, 15, 16 and 17. In addition to visiting the Maserati heritage display that celebrates the automakers centennial, here's what's in store for visitors: Italian Festival...[Read more...]
1995 Indianapolis 500: Villeneuve's First Crown
In 1966, the Englishman Graham Hill would come through 500 miles at Indianapolis to collect the win. He was already a World Champion in Formula One, and now, a champion at Indianapolis. He would go on to win at Le Mans in the early 1970s making him the only driver in history to have won the three major racing events. In 1995, just one year before the 30th anniversary of Hill's accomplishment, Jacques Villeneuve would overcome a wild and controversial Indy 500 to start his own march toward the tr...[Read more...]
TEAM EFFORT PAYS OFF FOR ACTION EXPRESS RACING
The 2014 Rolex 24 At Daytona proved emphatically the popularity of top class endurance motorsport and its ability to keep spectators on edge until the chequered flag. It emphasised once again that there is no substitute for complete and exhaustive preparation; and, it demonstrated the importance of uniting skill, determination, speed and experience within the driver line-up. Action Express Racing (AER) took the overall win with its #5 Chevrolet Corvette DP driven by Christian Fittipaldi of Brazi...[Read more...]
TANNER FOUST EARNS STRONG RALLYCROSS RESULT IN ATLANTA ROCKSTAR ENERGY DRINK FORD FIESTA ST RETURNS TO PODIUM
ATLANTA, Ga. - Tanner Foust earned another top Global Rallycross Championship result this weekend at Atlanta Motor Speedway, landing on the podium for the third time in two weeks in the Rockstar Energy Drink Ford Fiesta ST. Foust lined up on the outside of the front row for the main event on Saturday, a tough starting position on the mixed-surface track. At the drop of the green flag, Foust opted for an aggressive outside move that brought him within striking distance of the lead thro...[Read more...]
Remarkable Kirk F. White Collection Headlines Full-Day Memorabilia Sale
• Auctions America lifts gavel on more than 400 lots of memorabilia and collectibles from the respected personal collection of enthusiast Kirk F. White without reserve at its flagship Auburn Fall sale • Auburn Fall event also presents selection of Mr. White's period hot rods without reserve • Additional highlights for the Labor Day weekend sale include a 1933 Auburn Twelve Speedster, a 1970 Plymouth Superbird, and no less than 18 vehicles from the William Munday Collection without reserve • F...[Read more...]

Arrow Right 1962 Studebaker models
Studebaker GT Hawk
1962 Studebaker Concepts
Studebaker Avanti Prototype

Collectible: A Gathering of the Exceptional and Captivating
Similarly Sized Vehicles from 1962
Bentley S2 Continental
Facel Vega Facel II
Lancia Flaminia
Maserati 3500 GTi
Mercedes-Benz 190 SL
Mercedes-Benz 220 Series
Mercedes-Benz 300 SL
Mercury Comet
Studebaker GT Hawk

Similarly Priced Vehicles from 1962
Mercury Monterey ($2,670-$3,290)
Ford Falcon ($1,990-$2,600)

Average Auction Sale: $1,975

 
Studebaker: 1961-1970
Similar Automakers
Studebaker History
Other models by Studebaker


 
Avanti
Champion
Commander
Coupe Express
Daytona
Dictator
Hawk
Lark
President
Six

Image Left 1961 Lark1963 Lark Eight Daytona Image Right
© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.