Kia Sorento triumphs in Red Dot and iF design award competitions

by Kia | April 15, 2021

• The new, electrified generation of the SUV wins two awards

•Since 2009, Kia has celebrated 47 successes at the renowned Red Dot and iF design awards

The multi-award-winning new Kia Sorento has received two more globally renowned awards. The brand's flagship SUV has won both the Red Dot Award and the iF Award for its product design.

With this latest recognition in the Red Dot and iF awards, the design-led Kia brand continues its extraordinary series of successes in the two competitions. Since the Kia Soul was the first vehicle from a Korean brand to receive the Red Dot in 2009, a total of 26 Kia models have been awarded the coveted 'red dot'. And in the iF Award, which the brand received for the first time in 2010, the number of award-winning Kia vehicles has risen to a total of 21 with the new Sorento.

Shortly after its premiere last year, the new Sorento was crowned Carbuyer's overall 'Car of the Year' in November 2021 and later went on to be awarded 'Large SUV of the Year' at the annual What Car? Car of the Year awards. In March this year, it was voted 'Women's World Car of the Year 2021' in the 'Large SUV' category.

The new generation of the SUV was created in cooperation with the worldwide Kia design network. Karim Habib, Head of Kia Global Design Centre, commented: 'When designing the new Sorento, we looked to evolve the robust aesthetic of earlier generations while applying a greater degree of refinement and elegance. Indeed, the concept of 'refined boldness' inspired the whole process – with the result being a mature and balanced, yet confident design. We're delighted that prestigious awards bodies like Red Dot and iF have recognised this work.'

Red Dot and iF: Two of the most important design awards worldwide

The Red Dot Design Award and the iF Design Award are among the largest and most important design competitions in the world. The Red Dot Award is announced annually by the Design Zentrum Nordrhein-Westfalen and is divided into three disciplines: Product Design, Brands & Communication Design and Design Concept. In the tradition-steeped 'Red Dot Award: Product Design', with a history going back to 1955, manufacturers and designers from 60 countries participated with 7,800 products in 2021. The entries were assessed by an international jury of around 50 independent designers, design professors and trade journalists from various sectors. In addition to aesthetics, the product design competition also evaluates criteria such as degree of innovation, functionality, ergonomics, self-explanatory quality and ecological compatibility.

Photo credit: Kia
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