Bring A Trailer Marks Most Successful Year To Date Surpassing $1.5 Billion In 2024 Auction Sales

January 31, 2025 by Bring a Trailer

Popular auction platform shares trends and highlights from the collector and enthusiast vehicle market observed across approximately 45,000 auctions

Automotive auction platform and enthusiast community Bring a Trailer (BaT) celebrated a milestone year in 2024. BaT set a new high-water mark with $1.5 billion in sales, marking the third consecutive year the platform surpassed $1 billion in annual sales. The site also saw its highest volume of listings, with nearly 45,000 auctions split between cars, trucks, motorcycles, memorabilia and parts.

'BaT continued evolving as a business in 2024 – both as an organization and as a leader in the market,' said Randy Nonnenberg, co-founder and president of Bring a Trailer. 'This marked another banner year as we continued to grow while maintaining our overarching goals of bringing transparent auctions to enthusiasts and giving our community the opportunity to interact with special cars, their owners and subject matter experts.'

The year saw BaT averaging well over 800 auction listings per week, with highs of over 1,000 on multiple occasions. The BaT community also continued to grow, gaining 219,000 new registered users and bidders for a total of 1.36 million.

This growth has been supported by increased staffing and improved internal systems, enabling auctions to go live more quickly.

'In 2021 and 2022, it could take over a month to get your car on BaT,' said Nonnenberg. 'Now, a well-prepared seller can have their car online in just a few days in many cases. It's a rapid process to get your car on BaT in 2025.'

Below are some of the most noteworthy highlights from Bring a Trailer in 2024:

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The Driver's Era

As more millennial and Gen Z buyers enter the market, the trend toward more recent classics grew in 2024, with vehicles from the 2000s leading the auction listings for the second consecutive year. In order of volume, the most listed model years on BaT in 2024 were 2006, 2004, 2007, 2008 and 2005.

'We're seeing an increased interest in cars that mark the end of the analog era,' said Nonnenberg. 'Not only are some of these cars generational hallmarks for those born in the late 1980s and early 1990s, but their tactile nature and relative simplicity offer buyers a more driver-focused experience.'

International Appeal

Earlier this month, Bring a Trailer announced its plans to expand its European presence with established U.S. partners alongside a new network of trusted European partners. BaT is now looking to provide increased convenience and transparency to international car enthusiasts and continues to seek new Local Partners in the European and UK markets to continue that growth in 2025.

Most Popular Auctions of 2024

The most popular auctions on BaT in 2024 demonstrate the broad interests of the collector/enthusiast community. Ranked by a combination of views, comments and bids, these listings featured provenance from 'His Airness' as well as aspirational nostalgia, recreational vehicles and a modified version of Stuttgart's finest. The top five were:

• Ex–Michael Jordan 1991 BMW 850i 6-Speed

• 2019 Porsche 935

• 1968 Chevrolet C20 CST Custom Camper w/1966 Del Rey Sky Lounge

• 4,400-Mile 1996 Vector M12

• Widebody 1990 Mercedes-Benz 560SEC 6-Speed by Bespoke

Top Five Car Sales by Price in 2024

Hypercars performed strongly on BaT in 2024, with the top two sales of the year claimed by Bugatti's Chiron. The 2022 Chiron Pur Sport ultimately became the second-highest-priced sale ever on BaT at $4,100,000. A 2022 Lamborghini Countach took the third spot, with pre- and post-war models from Mercedes-Benz rounding out the top five.

• 2022 Bugatti Chiron Pur Sport – sold for $4,100,000­

• 2018 Bugatti Chiron – sold for $3,075,000

• 85-Mile 2022 Lamborghini Countach LPI 800-4 – sold for $2,500,000

• Special-Roadster-Style 1934 Mercedes-Benz 500K – sold for $2,012,000

• 1955 Mercedes-Benz 300SL Gullwing w/ Factory Rudge Wheels – sold for $1,825,000

Top Five Motorcycle Sales by Price in 2024

Motorcycles maintained strong momentum, with three examples cresting the six-figure mark. The 1930 Indian Four was not only the top seller of the year but also set the all-time record for motorcycles on BaT at $205,000. The top five motorcycles in 2024 were:

• 1930 Indian Four – sold for $205,000

• 1975 MV Agusta 750S America – sold for $151,000

• Single-Family-Owned 1932 Indian Four – sold for $135,000

• 1955 Vincent Black Shadow – sold for $86,000

• 137-Mile 2022 Combat Motors P51 Combat Fighter – sold for $81,500

Top Projects of 2024

Project vehicles saw strong performance in 2024 with over 600 listings, ranging from a handful of Lamborghinis to a steam locomotive and even an ex-Swedish military light tank:

• Alloy-Bodied 1965 Lamborghini 350 GT Project

• 1967 Lamborghini 400 GT 2+2 Project

• Stridsvagn 74 Light Tank Project

• 1951 Chris-Craft Riviera 18-foot Runabout Project

• c.1946 H.K. Porter Company 0-4-0 Steam Locomotive Project

About Bring a Trailer

Bring a Trailer (BaT) is a digital auction platform and enthusiast community founded in 2007 to connect buyers and sellers of classic, collector, and enthusiast vehicles. BaT curates vehicles submitted by sellers and helps them craft transparent auction listings that present the vehicles as they are — without superlatives or dubious used-car-lot language. At the end of a successful auction, BaT connects the seller and buyer so they can work together to complete the transaction. BaT's knowledgeable community of more than 1,100,000 registered users vets each listing so potential buyers can bid with confidence. BaT auctions are listed at a flat rate, starting at just $99 with a sell-through rate of 77%. Bring a Trailer Shipping is the company's fully integrated vehicle transport service, available for both BaT auction listings and private vehicles in the contiguous 48 U.S. states. For more information, visit www.bringatrailer.com.