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1924 Lincoln Model L

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Henry Martyn Leland founded Cadillac in 1902 and The Lincoln Motor Company in 1917. Cadillac was built atop the remnants of the failed Henry Ford Company after a dispute between Henry Ford and his investors. Henry Ford and several key individuals left the company of his namesake and formed the Ford Motor Company a year later. Cadillac was acquired by the General Motors conglomerate in 1909. and remained with Cadillac as an executive until 1917, leaving due to a dispute with company founder William C. Durant over producing material during World War I. Durant was a pacifist and decline the invitation bestowed upon Cadillac to build Liberty aircraft engines.

After his departure, Leland formed the Lincoln Motor Company (along with his son Wilfred) and excepted the $10,000,000 contract to build the V12 Liberty engine. After the war and when the contract was fulfilled, the Lincoln Motor Company Plant was retooled to manufacture luxury automobiles.

The first lincoln Automobiles appeared in September of 1920 to an enthusiastic reception by the press. However, a slow start to production compounded by stodgy styling and a nationwide recession soon put Lincoln into receivership. Henry Ford came to the rescue, purchasing the Lincoln Motor Company for eight million dollars in 1922.

Leland's Lincoln was powered by a 358 cubic-inch L-head sixty-degree V-8 engine. Unlike the more conventional V-engines which offset the cylinder banks slightly to allow room for adjacent connecting rod bearings on the crank journals, Leland's Model L used expensive, precision-made fork-and-blade connecting rods and disposed the cylinders directly opposite each other. Another unusual feature for the period was the full pressure lubrication system.

As an engineer, Leland's primary focus was on the mechanical aspects, leaving the body designs to his son-in-law whose only experience was in ladies' millinery. The conservatively styled bodies were uninspired and did not mirror the engineering brilliance that it covered. It did not help that the economy was very volatile at the time, with a post-World War I recession lasting from August of 1918 to March of 1919. It was brought on by severe hyperinflation in Europe and the end of wartime production in North America, along with an influx of labor from returning troops. Although brief, it was followed by another recession in 1921 as the economy continued to struggle with the peacetime economy. It lasted one-and-a-half years and was extremely painful, and the single most deflationary year in American history.

Leland was forced to sell his company and Henry Ford was able to acquire it for $8 million on February 4th of 1922. His initial bid of $5 million was not accepted, as the well-equipped company had assets that were conservatively estimated at $16 million. Henry Leland and his son Wilfred remained with the company after the acquisition, but relations between the two Henrys quickly deteriorated, and Mr. Leland soon resigned.

With the Ford takeover, the Lincon Motor Company became an independent operation with 100 percent of its stock owned by the Ford Motor Company. Changes made during the immediate post-Leland era included the removal of the 130-inch wheelbase in favor of a larger 136-inch platform. The 357.8 cubic-inch L-head V8 engine continued to use three main bearings, mechanical valve lifters, and a Stromberg updraft carburetor. Houdaille hydraulic shock absorbers were added during the model year.

Perhaps the biggest change was Edsel Ford, who had an innate sense of style, balance, proportion, and grace. He was placed in charge of Lincoln and served as its president. The automobiles that followed reflected Edsel's vision, and production initially consisted of the Model L, where the 'L' indicated that it had been designed by Henry and Wilfred Leland. This would remain the catalog designation until the V-8 was superseded in 1931, a measure of Edsel Ford's respect for Leland, who was called the 'Master of Precision'.

Edsel looked to coachbuilders for inspiration, enlisting such custom houses as Brunn, Judkins, Willoughby, Murphy, and Locke to provide bodies, many of which appeared in Lincoln's catalogs.

The 1924 Lincolns wore modern styling with nickel-plated drum-style headlights which had been optional the previous year, a higher radiator with a nickel-plated shell, vertical radiator shutters (the previous year had horizontal shutters), new fenders with a wider and smooth design, and a smoother hood line. Prices ranged from $3,600 to $6,400.

The list of Judkin bodies included a Berline, a four-passenger sedan (with two- or three-windows), a seven-passenger sedan, and a berline. The list of Brunn body styles included seven-passenger sedans, limousines, a six-passenger town car, coupes, and cabriolets.

The 1924 Lincoln Model L rested on a 136-inch wheelbase and its 357.8 cubic-inch engine produced 90 horsepower and was backed by a three-speed sliding gear transmission with multiple disc, dry plate clutch, and floor shift controls. This was the first year that Lincolns had a spark-setting mark on the clutch ring and flywheel. Mechanical brakes were on the two rear wheels except for the police vehicles which had four-wheel brakes.

Lincoln produced 7,053 vehicles during the calendar year.


by Daniel Vaughan | Apr 2021

Related Reading : Lincoln Model L History

The Lincoln Motor Company was founded in 1917 by Henry M. Leland and acquired by Ford in 1922. Leland, one of the founders of Cadillac, had left Cadillac during the First World War to form the Lincoln Motor Company, which was intended to build Liberty aircraft engines. He had left Cadillac due to a disagreement with General Motors boss William C. Durant. When Leland left, he was 74 years old, and....
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Related Reading : Lincoln Model L History

Considered to be one of the most elegant of chauffer-driven automobiles of the 1920s, the Lincoln Model L Towncar was introduced in 1924. The Model L was an exclusive portrayal of the brand that represents everything that embodies American Luxury, Lincoln. Founded by Henry M. Leland in 1917, Lincoln Automobiles were operated under the Ford Motor Company. LeLands favorite President had always been....
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Lincoln Monthly Sales Volume

November 2022
6,104
October 2022
7,196
August 2022
6,393
July 2022
6,968
June 2022
6,894
May 2022
7,593
January 2022
5,740
Additional Sales Volume Data


1924 Vehicle Profiles

1924 Lincoln Model L vehicle information
Brunn Limousine
Coachwork: Brunn
1924 Lincoln Model L vehicle information
Phaeton
Coachwork: American Body Company
Designer: Brunn Brougham

Chassis Num: 19700
Engine Num: 19700

1924 Lincoln Model L vehicle information
Phaeton
Coachwork: American Body Company
Designer: Brunn Brougham

Chassis Num: 19310
Engine Num: 19310

1924 Lincoln Model L vehicle information
Limousine
Coachwork: Fleetwood

Chassis Num: 23484

Performance and Specification Comparison

Price Comparison

$235-$3,600
1924 Lincoln Model L
$6,400-$8,002
1924 Lincoln Model L Price Range: $3,600 - $6,400

Model L

Year
Production
Wheelbase
Engine
Prices
2,957
130.00 in., 136.00 in.
8 cyl., 357.80 CID., 81.00hp
$4,000 - $4,600
5,647
130.00 in., 136.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,300 - $7,200
136.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,800 - $6,200
6,583
136.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,600 - $6,400
8,440
126.00 in., 136.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,800 - $7,200
8,712
136.00 in., 150.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,995 - $7,200
7,149
136.00 in., 150.00 in.
8 cyl., 357.80 CID., 90.00hp
$3,505 - $7,600
6,362
136.00 in., 150.00 in.
8 cyl., 384.80 CID., 90.00hp
$4,595 - $7,345
7,566
136.00 in., 150.00 in.
8 cyl., 384.80 CID., 90.00hp
$2,995 - $7,395
2,044
136.00 in.
8 cyl., 384.80 CID., 90.00hp
$4,505 - $7,005

Industry Production

#1#2#3Lincoln
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)7,641
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)6,362
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)7,149
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)8,712
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)8,451
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)7,053
1923Ford (1,831,128)Chevrolet (323,182)Buick (210,572)
1922Ford (1,147,028)Chevrolet (243,479)Dodge (152,673)5,512
1921Ford (1,275,618)Chevrolet (130,855)Buick (82,930)2,957
1920Ford (806,040)Chevrolet (146,243)Dodge (141,000)
1919Ford (820,445)Chevrolet (129,118)Buick (119,310)

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