1932 Buick Series 50

1932 Buick Series 50 1932 Buick Series 50 1932 Buick Series 50
Sport Phaeton
Coachwork: Holden
Chassis #: 2627717
Sold for $133,500 at 2010 Bonhams - Quail Lodge.
1932 Buick Series 50
This 1932 Buick Sport Phaeton 8 Cylinder Special Body by Holden was offered for sale at the 2007 Blackhawk Collection Exhibit held at the Pebble Beach Concours. It carried a price tag of $125,000.1932 Buick Series 50
This is one of the most collectible and important Bucks with less than 70 examples custom built for the ÚS and 34 for export. The 1932 Buicks were thought by many to be one of the best years for styling as the Great Depression cut orders and the factories did what they could to continue to attract buyers offering many additional features and refinements. This example of a custom bodied American Classic has all the right elements of style; rarity; and condition. This example was in storage as part of a collection for many decades and the result is an unmolested car without rust damage and with all of its original trim and décor intact. Interestingly this is an extremely rare and valuable example of a Holden Bodied Buick that found its way back to North America. The Holden Company is today known as General Motors Australia Division however was a coach builder to GM using chassis supplied by Buick and other GM Divisions in the 1920's and 30s. This example appears to have been converted sometime ago from a RHD to a LHD. At present according to the Buick Club of Australia there exists only nine 1932 Holden Bodied Buicks remaining in Australia and no Sport Phaeton Bodied Holden exists anywhere in their registry. This example could be the only one left in the world. The running gear is standard Series 55 Buick Straight 8 Engine with a three-speed transmission. (posted on conceptcarz.com) The car comes with fitted side curtains for bad weather as well as a boot cover for the phaeton top when it is in the lowered position. Lastly, this car has all features that were available at extra cost including the wire wheels and dual side mounted spares; dual horns; dual driving lamps; dual tail lights; accent lamps in the rear passenger compartment; dash mounted clock plus rear mirror mounted clock; adjustable ride control; luggage rack and trunk; and the fully adjustable sport windscreen.

Source - Blackhawk Collection
1932 Buick Series 50
Sedan
The 1932 Series 50 was Buick's entry-level model and was half the price of their top-of-the-line Series 90 Buick of the same body style. For 1932, Buick introduced its all-new Wizard Control synchromesh transmission, which provided owners with both free-wheeling, and no-clutch shifting between second and third gear. It also redesigned its radiator, replaced the long-used louvers on the hoods with doors, streamlined its fenders, and equipped all models except the Series 50 with dual taillights. The Series 50 was further set apart from other Buicks by having painted rather than chromed door handles, headlight shells, and radiator shutter trim. 1932 was also the last year that Buick used wooden spoke wheels.
In 1903, the Buick Motor Car Company was formed by David Dunbar Buick. In 1907, over 725 vehicles were produced, and one year later, it grew drastically to over 8,800 with the help of the ever-popular Model 10. By 1940, Buick had moved into the higher end and larger car range. Even though over 16,500,000 cars use the Buick name, Mr. Buick was only involved with 120 of them. In 1929, he passed away due to cancer in the motor city, Detroit.

The 1940's Buick design took a different turn than most of its competition. With fuller grilles having horizontal bars, the headlamps were set-back into the fenders, hoods that opened much differently, and more space throughout provided a different choice for consumers. Most Buicks of this time came with dual carburetors as standard options. The convertibles came with an automatic power top, which was a great luxury option of that era.

The early Super Series 50 was powered by an eight-cylinder engine and was distinguished by its three chrome ventiports on the sides of the hood. The term 'Super' was placed on the front fenders. The Supers were the same size as the Specials with their 121.5-inch wheelbase unless the Super Series 50 LWB version was ordered. This extended the wheelbase by four inches and provided extra interior room for its passengers.

The three-speed manual gearbox was standard but a Dynaflow transmission could be ordered for an additional cost.

In 1955 the Buick Super Series 50 sat atop a 127-inch wheelbase and was powered by an eight-cylinder engine that produced just under 240 horsepower. There were three body-styles offered, a four-door sedan with seating for six costs $2,875. The two-door Riviera Hardtop had seating for six and cost $2,880. This was the most popular of the Super Series 50 with 85,656 examples being produced. The two-door convertible with seating for six costs the most, setting the buyer back $3,225. These were the fewest produced of the series with only 3,527 examples being created.

For 1956, the Series 50 continued to be a large vehicle in the Buick lineup, with features such as four ventiports per fender and a very vertical windshield as part of its distinguishable features. For 1956, a Riviera sedan was added to the lineup, which quickly became the most popular in the series, fetching $3345 for a base model. All body styles rested on the 122-inch wheelbase and power came from an overhead-valve V8 engine that displaced 322 cubic-inches. Horsepower was impressive at 255, and torque measured just over 340. Dynaflow drive was standard on the Series 50.

The lowest production series 50 for 1956, was the 56C, which demanded a price of $3,540. There was seating for six on this two-door convertible body style, and a total of 2489 examples were produced during this year. This was Buick's most 'exclusive' bodystyle in regards to it being the lowest produced body style for all Buicks. The next body style to have the fewest production figures was the Buick Series 70 76C, which saw production reach 4,354.

For 1957 the Super and Roadmaster were Buicks were given unique roof treatments and a new C-body. The word 'SUPER' was spelled in block letters on the trunk. Three body styles were available, the '53' which was a four-door Riviera hardtop with seating for 6. This was the most popular of the Series 50, with a total of 41,665 examples being produced during this year. The '56R' 2-door hardtop Riviera also had seating for six and was the second most popular body style in the Series 50 line-up. The two-door Convertible '56C' continued to lag in production figures, with a mere 2,056 examples being produced. It cost $3,980 which was a couple of hundred dollars more than the other Series 50 body styles. Having only two-doors, it was less versatile and required a buyer who was interested in its convertible top and sporty persona. These were truly marvelous cars and have become highly sought after in modern times.

There were two body styles offered on the Series in 1958, the two- and four-door Riviera hardtop. The two-door version was the less example model of the two, costing $3640. Included with this price were standard power steering, power brakes, safety-cushion instrument panel, Dynaflow gearbox, carpeted floors, and courtesy lights.

The name 'Series 50' would continue until 1959 when new names and modified styling was introduced.

For a period in time, the Series 50 was Buick's most popular model. They were elegant and stylish, and in a price range that many, in this price group, could afford. They were not an entry-level vehicle, but one higher up the ladder. The early 1950s saw the unique ventiport design and 'buck-tooth' front-end grille. The round styling of the bodies was modern and flowed nicely with the one-piece windshield. Power was adequate and dependable, capable of carrying these prestigious cars to adequate speeds.

The name 'Series 50' had been with Buick since 1930 when it served as a replacement for the Series 121. At the time, they rested on a 124-inch wheelbase and powered by a six-cylinder engine that displaced 331 cubic-inches and produced just under 100 horsepower. The Great Depression was a difficult time for many marques, but Buick was able to weather the storm and came through with their Series 50 still intact.


By Daniel Vaughan | Jul 2007
Buick's best-selling vehicle of 1930, the Series 40 was the precursor to the Series 50. With a wheelbase that stretched to 124 inches, the Series 121 was renamed the Series 50. The large six engine was enlarged to 331.5 cubic inches and achieved 98 hp and 2,800 rpm. The Series 50 ranged in price from $1,510 to $1,540. The styling of the Series 50 was new and featured conservatively sporty lines and much less chrome than the public had grown used to.

The Buick Series 50 Convertible came with hydraulically operated top, front-seat adjustments, and door windows. The wheelbase was a total of 124 inches.

Buick faced a lot of pressure during the Great Depression, while Buicks were a substantial part of the medium-price range, almost the enter class was being squeezed out. Unfounded rumors were milling about that the Buick nameplate was about to cease, these obviously proved untrue. The Series 40 was introduced in May 1934 by the new Buick GM, Harlow Curtice. The Series 40 was basically a Chevy body mounted on a Buick straight-8 chassis and featured 2 overhead-valve straight-8 engines. The Buick series were given names in 1935. The Series 40 became the Special and the Series 50 became the Super. The following year the three larger engines were all replaced by a 320 c.i.d. unit that would be the mainstay of Buick engines until 1953.

The Super Series was next renamed Roadmaster. Following the war, the Century line was deleted and Buick filled the demand with the larger Supers and Roadmasters.

By Jessica Donaldson

Concepts by Buick



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1932 Series 50
$1,155-$8,125
1932 Buick Series 50 Price Range: $935 - $1,155

$1,250 - $1,390
$1,675 - $2,055

Model Year Production

#1#2#3Buick
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)220,346
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)168,596
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)53,249
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)71,009
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)46,924
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)56,790
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)138,965
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)181,743
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)196,104
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)221,758
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)255,160

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