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 Hudson Model O photo

1928 Hudson Model O

The Hudson vehicles were renowned for their quality construction, durability, and engineering prowess. The Hudson Model O was the company's top-of-the-line model and rested on the 'long' 127 3/8-inch wheelbase chassis and clothed with an array of factory-built sedans, along with six Custom body styles built for Hudson by Biddle and Smart in Amesbury, Massachusetts. The coachwork by Hudson, Murphy, and Biddle and Smart were among the most attractive and elegant of the period. They were, however, short-lived, as their introduction coincided with a declining economy and as the age of the custom coachbuilding era was nearing an end. Biddle and Smart were in dire straits, and Hudson declined to renew their contract for 1930, transferring all body construction to Detroit. Additionally, Frank Spring recognized the 'writing on the wall' and left Murphy by September of 1931 to become the first 'style engineer' at Hudson, where his career would flourish over the following two-and-a-half decades until the venerable Hudson nameplate was eventually retired.

The 1928 Model O was powered by a 288.6 cubic-inch F-head inline six-cylinder engine breathing through a single downdraft carburetor and developing 92 horsepower at 3,600 RPM (19.4 HP N.A.A.C.C. rating). The engine was backed by a three-speed manual transmission and stopping power was by four-wheel Bendix mechanical drum brakes. In the front was a solid axle with leaf springs while the rear received a semi-floating axle setup with leaf springs.

Styling features of the 1928 Hudson included a high, high, more slender radiator, larger headlights, and vertical radiator louvers. An industry-first was Hudson's use of a steering wheel using hard rubber on a steel core. Its color (black) matched the car's instrument panel.

During 1927, Hudson commissioned a set of prototypes from coachbuilder Walter M. Murphy Company of Pasadena, California. Six vehicles were eventually delivered to Hudson in Detroit with unique body designs that included a convertible sedan, coupe, convertible coupe, seven-passenger sedan, a landau sedan, and victoria. Signature Murphy design cues included the 'Clear Vision' technique which utilized thin window frames and roof pillars, adapted from Swiss coachbuilder Georges Gangloff, by Murphy general manager Frank Spring. Subsequently, several Model O chassis were shipped to Murphy Body Works in Pasadena, California, to receive custom coachwork in 1928. Four Model O chassis were clothed by Murphy with aluminum panelwork over wood framing as convertible sedans and later used as daily transportation by Hudson Motor Car Company executives.


by Daniel Vaughan | Jan 2019

1928 Vehicle Profiles

1928 Hudson Model O vehicle information

Convertible Sedan
Coachwork: Murphy

Chassis Num: 807882

This Murphy bodied Hudson has many parts that went on Duesenbergs (interior door handles, window cranks, windshield wipers, and the dash has a special finish). All metal around the windows and other metal trim are nickel-plated, which is quite elegan....[continue reading]

1928 Hudson Model O vehicle information

Town Car
Coachwork: Murphy

Chassis Num: 802889

When new, this one-off Murphy bodied Town Car is believed to be the most expensive Hudson ever. The Murphy Coachbuilders of Pasadena, California were commissioned to create the custom coachwork for Mrs. Maribel Schumacher, the wife of Mr. Frederick W....[continue reading]

1928 Hudson Model O vehicle information

Convertible Sedan
Coachwork: Murphy

Chassis Num: 804483
Engine Num: 513770

The Model O was Hudson's top-of-the-line model for 1928. It had an ample 127.4-inch wheelbase and was offered in an array of factory-built sedan bodystyles, along with six Custom body styles built for Hudson by Biddle and Smart in Amesbury, Massachus....[continue reading]

1928 Hudson Model O vehicle information

Custom Victoria

Chassis Num: 820889

This Hudson Super Six Series O Victoria was purchased in upper Michigan in 1985 by John J. Struthers of Highland Park, Illinois. It is one of 2,300 Victorias produced and currently only two were known left remaining by the mid-1980s, including this e....[continue reading]

Convertible Sedan by Murphy
Chassis #: 807882 
Town Car by Murphy
Chassis #: 802889 
Convertible Sedan by Murphy
Chassis #: 804483 
Custom Victoria
Chassis #: 820889 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$180-$1,450
1928 Model O
$1,950-$8,000
1928 Hudson Model O Price Range: $1,450 - $1,950

Other 1928 Hudson Models
$1,000 - $1,500

Super Six

Year
Production
Wheelbase
Engine
Prices
125.50 in.
6 cyl., 289.00 CID., 76.00hp
$3,275 - $4,000
127.50 in.
6 cyl., 289.00 CID., 76.00hp
$1,395 - $2,250
127.50 in.
6 cyl., 288.63 CID., 76.00hp
6 cyl., 305.12 CID.
127.37 in.
6 cyl., 288.50 CID., 92.00hp
$1,285 - $1,850
127.37 in.
6 cyl., 288.50 CID., 92.00hp
$1,450 - $1,950

Industry Production

#1#2#3Hudson
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)7,777
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)17,487
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)36,674
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)71,179
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)
1923Ford (1,831,128)Chevrolet (323,182)Buick (210,572)

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