1939 Buick Series 80 Roadmaster

1939 Buick Series 80 Roadmaster 1939 Buick Series 80 Roadmaster 1939 Buick Series 80 Roadmaster Sport Phaeton
Sold for $62,500 at 2011 RM Auctions - Hershey.
For 1939, a Buick Roadmaster Convertible Sedan was used to pace the Indianapolis 500. Along with this tremendous honor, Harlow Curtice, Buick's chief, was determined to set a new sales record. A sales target of 200,000 cars was set, and at the dealer's kickoff meeting, an airplane was displayed on stage with the number '200,000' painted on its wings. The goal was a success, as Buick sold more than 208,000 cars, earning it number four in the industry.

Buick's entry level, Series 40 Special was responsible for most of Buick's sales in 1939, with over 166,000 units sold. The Roadmaster, positioned above the Series 60 Century and below the Series 90 Limited, brought in over 6,000 sales. The Touring Sedan found the most buyers, with 5,460 units produced. Just three were Sport Phaetons. 311 examples of the Phaeton, 303 Formal Sedans, and 20 Sport Sedans accounted for the remainder of the Series 80 sales.

Powering the Series 80 was an overhead valve eight-cylinder engine offering 141 horsepower and was mated to a three-speed sliding gear transmission. Hydraulic brakes could be found at all four corners.

This Roadmaster is an '80C' Sport Phaeton. It has a 'fastback' trunk which is differentiated from the more common 81C 'Trunk-Back' model, also known as the Bustle-back. This vehicle is presented in Indy 500 Livery, and finished in yellow finish with gold lettering with a red interior and black 'parade tonneau.'

In 2011, this car was offered for sale at the Hershey, PA auction presented by RM Auctions. It was estimated to sell for $75,000 - $95,000. As bidding came to a close, the car had been sold to the sum of $62,500 inclusive of buyer's premium.


By Daniel Vaughan | Dec 2011
The Roadmaster name first appeared on Buick automobiles in 1936 as a celebration of their engineering improvements and advancements in design. The Buick Series 80 became known as the Roadmaster. The Roadmasters were built on the longest wheelbase Buick had to offer. From 1946 through 1957 they were the most elegant and prestigious automobiles that Buick sold.

From 1936 through 1948 the Roadmaster appeared in coupe, sedan, convertible and station wagon bodystyles. A hardtop coupe was added in 1949 and dubbed the Riviera.

The Roadmaster named reappeared in 1991 and continued in production until 1996. It served as a replacement for the Electra model line and offered as an Estate Wagon. A sedan was introduced in 1992.

The end of the 1953 Buick Roadmaster station wagon meant the end of the last wood-bodied station wagon to be mass-produced in the United States. In 1996, the end of the Buick Roadmaster Estate Wagon meant the end of the full-size family station wagons.


By Daniel Vaughan | May 2019

Concepts by Buick

Similarly Sized Vehicles
from 1939

Buick Monthly Sales Volume

March 2018
26,834
February 2018
16,322
January 2018
13,648
Additional Sales Volume Data


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