IDEA Models, News, and Images

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2010
     Sofia Concept
2009
     Era Barchetta Concept
     ERA Concept
1996
     Vuscia


IDEA Vehicles by Year
   1996-2000
   2001-2010
From 'The Big Idea' to FordPass: How Ford's Reimagined Customer Experience Came to LifeFrom 'The Big Idea' to FordPass: How Ford's Reimagined Customer Experience Came to Life

•For 18 months, team members charged with improving Ford's relationship with customers covered the walls and ceilings of their Command Center in Dearborn with sketches, post-its and printouts – benchmarking customer experiences of other leading-class....