1942 Packard Super-8 One-Eighty

History

When the Packard Company began automobile production in 1899, it was known as Ohio Automobile Company. In 1903 the name was changed to the Packard Motor Car Company when it moved from Warren, Ohio to Detroit, Michigan. The move was the result of a majority stock purchase made by investors in the Detroit area.
Packard had sustained a Great Depression and a World War and was still at the fore-front of vehicle production. Advances in automotive technology and design were making vehicles more and more exciting each day. During the early forties Packard decided to compete in a broader market by introducing the Clipper, a vehicle aimed at higher production but lower cost.

The Briggs Manufacturing Company was tasked with building the Clipper bodies. This conclusion was made after the Briggs Manufacturing Company had stated and proven to the Packard Company that they could produce the bodies cheaper than Packard. Production of the bodies began and the price Briggs Manufacturing Company had quoted Packard proved to be too low, so the price was raised leaving Packard with the extra cost. It would have been cheaper for Packard to produce the bodies themselves.

The sales of the Clipper series were very successful, outselling Cadillac and LaSalle. The vehicles were stylish, durable, and elegant. The body of the vehicle had been designed by the legendary Howard 'Dutch' Darrin. The Packard 120 was the company's first sub-$1000 car. It was aimed at stimulating sales and increasing production.

The sixteen valve eight-cylinder engine powering the Clipper was capable of producing 125 horsepower, a rather high figure at the time. The modern body, stylish interior, excellent performance, and Packard quality made the Clipper Series very desirable.

In February of 1942 the United States Government ordered all manufacturers to cease production of automobiles and shift their priorities to war related efforts. Packard began the production of aircrafts and marine engines, ambulance and military vehicles. More than 60,000 combined engines were produced by the Packard factory during the war.

In 1945 the war had ended and Packard went back to automobile production. They had made $33 million through their engine and military vehicle sales, $2 million was used to renovate and update their facilities. Packard was in excellent financial condition. Most of the automobile parts that had been created prior to the war were in bad shape. They had been put in storage in order to make space for equipment that was needed to design and build military vehicles. The storage was often subject to the weather and the elements. As a result much of the equipment and supplies needed to be replaced.

When automobile production began, Packard decided to only produce the Clipper Series and abandon the other model lines. For 1946 Packard produced the Clipper Six 2100 and 2103, Super Clipper 2103, and the Custom Super Clipper 2106. The Super Eight and Custom convertibles were added in 1947. In 1949 Packard introduced the 23rd Series Eight and Deluxe Eight.

The Clippers were very unique and innovative for their time. They featured an alarm on the gas tank that would whistled as the fuel was pumped, stopping only when the tank was full. The running boards and door hinges were concealed adding to the smooth appearance of the body. The Clipper Series were also very wide. This not only gave passengers extra interior room but it gave the vehicle stability at speed around the corners. The width was a foot wider than it was tall making it the widest vehicle in production at the time.

The sales of luxury vehicles began to decline near the end of the 1940's and continued into the 1950's. This hurt Packard production and sales for their high-end luxury vehicles declined considerably. Packard's were built so well that they lasted for a very long time. So Packard did not have very many repeat customers because their customers did not need to purchase another vehicle. The president of Nash Motors, Mr. George Mason, had approached Packard about a merger during the early 1950s. He believed that the days of independent car manufacturers were soon to be gone. Packard was reluctant and thought otherwise. 1954 was another bad industry for the luxury car market and Nash Motors merged with the Hudson Motor Car, forming American Motors. In 1952 James Nance was elected president and general manager of Packard. In 1954, Nance merged Packard with Studebaker in an effort to diverse their product line and stimulate sales for both struggling companies. Studebaker had a larger network of dealers, a potential benefit for Packard. Unfortunately, Studebaker sales dipped dramatically and this ultimately hurt Packard more than it helped.

World War II and the Korean War had come and gone. This meant their entire defense contracts had ceased, ending nearly half a billion dollars in income.

In 1953 Chrysler bought Briggs Manufacturing, the producer of Packard bodies. Packard was forced to find another company to produce their bodies. None was found and Packard formed a temporary deal in 1955 with Chrysler to have them produce their bodies.

By June of 1956, production of Packard automobiles ceased. Production of the Packard model names continued for a few years but was adorned with Studebaker nameplates. By 1959 this style had ended and only the Studebaker name prevailed. In the early 1960's the Avanti and Lark were able to make a small profit for the Studebaker-Packard Company. In 1962 the decision was name to drop the Packard name from the Studebaker-Packard Corporation. In 1966 Studebaker was out of business.


By Daniel Vaughan | Apr 2009

1942 Vehicle Profiles

1942 Packard Super-8 One-Eighty vehicle information

Convertible Coupe
Coachwork: Darrin

Only about 100 Packard-Darrin Convertible Victorias were built over a three-year period from 1940-1942. This sporty and luxurious Packard Convertible Victoria was based on a customized Packard made for actor-singer Dick Powell by automobile stylist ....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Coupe
Coachwork: Darrin

Chassis Num: 15292 013

The Packard 180 made its debut in 1941 in New York and was to be a replacement for the legendary Packard Twelve. The Packard 180, along with the companion 160 Series, had a modern design with headlights integrated into the fenders for the first time....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Howard 'Dutch' Darrin was a flamboyant designer, based in Hollywood. In 1939, after having successfully sold a handful of custom Darrin Packard's to celebrities such as Clark Gable, he proposed marketing his custom convertible as a glamour leader fo....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Coupe
Coachwork: Darrin

By 1940 Darrin-customized Packards appeared in Packard advertising and were favorites of individuals who wanted something a bit more distinctive than Packard's regular offerings. One such individual was western film actor and singer Gene Autry who pu....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Coupe
Coachwork: Darrin

By 1940, these Darrin-customized Packards now appeared in Packard advertising and were favorites of individuals who wanted something just a bit more distinctive than Packard's regular offerings.....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Victoria
Coachwork: Darrin

This 1942 Packard Custom Eight Convertible Victoria with coachwork by Darrin was once owned by motion picture actor George Raft. These Darrin built cars were essentially one-off, custom built cars. The first versions were built in Hollywood, Californ....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Victoria
Coachwork: Darrin

Chassis Num: 1529-2004
Engine Num: CE500053

The Darrin-bodied Packards of the early 1940s were given the new, up-to-date Clipper-inspired styling with the signature extended hoodline, cut-down doors, and a low vee'd windshield. These were essentially hand-built cars to individual custom order.....[continue reading]

1942 Packard Super-8 One-Eighty vehicle information

Convertible Coupe
Coachwork: Darrin

1942 was certainly not a good year for the automotive industry. In February of 1942, the United States Government ordered all manufacturers to cease production of automobiles. They would then shift priorities and manufacturing to war related efforts.....[continue reading]

Convertible Coupe by Darrin
 
Convertible Coupe by Darrin
Chassis #: 15292 013 
 
Convertible Coupe by Darrin
 
Convertible Coupe by Darrin
 
Convertible Victoria by Darrin
 
Convertible Victoria by Darrin
Chassis #: 1529-2004 
Convertible Coupe by Darrin
 

Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1942 Super-8 One-Eighty
$5,795-$36,305
1942 Packard Super-8 One-Eighty Price Range: $2,100 - $5,795

Model Year Production

#1#2#3Packard
1947Chevrolet (671,546)Ford (429,674)Plymouth (382,290)51,086
1946Ford (468,022)Chevrolet (398,028)Plymouth (264,660)30,793
1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)33,776
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)24,350
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)55,718
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)122,593

Related Automotive News

E-Type UK Series 1 Restoration Wins Best In Class At Warren Classic

E-Type UK Series 1 Restoration Wins Best In Class At Warren Classic

54th E-Type to ever roll off Jaguar production line wins Best in Class award at Warren Classic Concours Award given after ground-up factory restoration by E-Type UK Meticulous attention to detail m...
BEST-OF-CATEGORY AUTOMOBILES DRIVE RM SOTHEBY'S $38.6 MILLION AMELIA ISLAND CONCOURS D'ELEGANCE SALE

BEST-OF-CATEGORY AUTOMOBILES DRIVE RM SOTHEBY'S $38.6 MILLION AMELIA ISLAND CONCOURS D'ELEGANCE SALE

RM Sothebys generates %2438.6 million in sales with 89 percent of all lots sold at its 18th anniversary Amelia Island, Florida sale Top seller 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico...

HILTON HEAD ISLAND MOTORING FESTIVAL & CONCOURS D'ELEGANCE PRESENTS 2015 PINNACLE AND HONORED COLLECTORS

Fred Guyton collection to feature 2014 Pebble Beach Concours Best in Class winner William Tom Gerrard recognized for Post-War collection and key Concours contributions HILTON HEAD...
THE NEW AMG 4.0-LITER V8 BITURBO ENGINE

THE NEW AMG 4.0-LITER V8 BITURBO ENGINE

Powerful, innovative and efficient July 25, 2014 - Affalterbach -- Mercedes-AMG presents a new technological masterpiece the AMG 4.0-liter V8 biturbo engine is a new development at the...
Magnificent Series of Coachbuilt Classics To Grace RM's Amelia Island Concours D'Elegance Sale

Magnificent Series of Coachbuilt Classics To Grace RM's Amelia Island Concours D'Elegance Sale

RM Auctions returns as the official auction house of the Amelia Island Concours dElegance, March 9, 2013 Single-day sale features breathtaking roster of more than 80 investment-quality collector...

© 1998-2020. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, and specifications from concept to production.

Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2020 Conceptcarz.com Reproduction or reuse prohibited without written consent.