2017 Mazda MX-5 Miata RF Launch Edition

Mazda Announces MX-5 Miata RF Launch Edition

Mazda's Most Loyal Customers to Have First Access to Pre-Order
IRVINE, Calif. (August 18, 2016) – Revolutionary and breathtaking to look at, yet simple and elegant in concept, the 2017 Mazda MX-5 Miata RF made its debut at this year's New York International Auto Show with rousing acclaim. MX-5 RF was introduced with a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim with a hand-painted black roof panel, based on the Grand Touring trim level.

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the Ú.S. and destined for Mazda's most loyal customers.

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public*. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

'MX-5 has enjoyed 27 years of being the world's best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,' said Robert Davis, senior VP, Ú.S. Operations, MNAO. 'Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don't take lightly. MX-5 RF is the next chapter of this storied model line, and we can't think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.'

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available with many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level with the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at Ú.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.
Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

Source - Mazda

Mazda Sells Out Initial Allocation of 1,000 MX-5 Miata RF Launch Editions

Two-Thirds of Customers Select Manual Transmission, Deliveries to Begin Early 2017
 IRVINE, Calif. (October 11, 2016) – Mazda North American Operations (MNAO) today announced that it has sold out of the 1,000-car allocation for the 2017 MX-5 Miata RF Launch Edition.
In the first week of ordering, which started September 26, more than 500 loyal Mazda customers put down deposits to buy a Retractable Fastback MX-5 Miata. When ordering opened to the general public on October 3, the remaining cars sold out in just 13 hours. In all, 67 percent of customers opted for manual transmissions.

Each Ú.S.-bound MX-5 RF Launch Edition will be painted Machine Gray Metallic and come with Auburn Nappa leather seating appointments, a hand-painted black roof and special badging—the latter three exclusive to the MX-5 RF Launch Edition for 2017. Customers also will receive a serialized Tourneau 42mm MX-5 RF Launch Edition watch.

'The 2017 MX-5 RF Launch Edition preorder program was created to reward loyal Mazda customers with exclusive access to some of the first MX-5 RF models to be sold in the Ú.S., as well as to ramp up anticipation for what was arguably the star of the 2016 New York International Auto Show,' said Robert Davis, senior VP, Ú.S. Operations. 'By every measure, this program was a success, and we're excited to be that much closer to getting these cars into the garages of customers from all over the Ú.S.'

Production of MX-5 RF started last week, and orders have been submitted this week for the Ú.S. MX-5 RF Launch Edition, with deliveries to customers beginning early 2017.
With the MX-5 RF Launch Edition having sold out, focus now shifts to the standard-production MX-5 Club and Grand Touring models.

The hardtop sibling of the 2016 World Car of the Year and World Car Design of the Year will come in tech-laden MX-5 RF Grand Touring and harder-edge MX-5 RF Club trim levels and will be available with a SKYACTIV-DRIVE six-speed manual transmission or six-speed automatic in either trim level.

While most features of the MX-5 RF are carryover from soft top models, there are a few additions for 2017 that will separate the Retractable Fastback from its cloth-covered sibling, including a 4.6-inch full-color TFT gauge and the availability of Machine Gray Metallic paint in substitution of Meteor Gray Mica that is available on the soft top. For 2017, all MX-5 Club models will come standard with Blind Spot Monitoring and Rear Cross Traffic Alert, regardless of their roof option. Previously, these features were available only on MX-5 Grand Touring models.

All MX-5 RF models come with a seven-inch MAZDA CONNECTTM touchscreen infotainment system that integrates audio, SiriusXM and HD Radio, phone and diagnostic functions that can also be used via Commander control knob or voice commands as well as a nine-speaker BOSE® audio system with integrated headrest-mounted speakers, leather-wrapped steering wheel and shifter knob and LED headlights and tail lights. MX-5 Club models come with premium cloth seats with red stitching, a Bilstein suspension, front and rear black functional aerodynamic body extensions and a limited-slip differential in models equipped with the six-speed manual transmission. (posted on conceptcarz.com)

MX-5 RF Club models equipped with the six-speed manual transmission can be further optioned with the Brembo/BBS Package that includes a front shock-tower brace; side sill body extensions; forged, lightweight BBS 17-inch wheels; and Brembo front brakes with wider brake pads for greater heat dissipation during spirited driving. The package also includes red-painted brake calipers.
MX-5 RF Grand Touring models feature heated leather seating surfaces, Adaptive Front-lighting System, High Beam Control and Lane Departure Warning.

Source - Mazda