1927 Rolls-Royce Phantom I news, pictures, specifications, and information
Pall Mall 6 Place Tourer
Coachwork: Merrimac
Chassis Num: S197PM
Sold for $121,000 at 2006 RM Sothebys.
Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiasts. In the world of business, he excelled at marketing.

The Rolls-Royce Company began its distinguished career in the early 1900's, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder engines producing 20 horsepower.

1906 was a big year for the young company, with Charles Stewart Rolls and Frederick Henry Royce officially registering the Rolls-Royce Limited Company. The legendary 40/50 six-cylinder Silver Ghost was introduced with much acclaim. During the same year, Rolls and Royce entered the Tourist Trophy Race, one of the most prestigious events of the time. Their powerful and durable car outran the rest of pack, beating the nearest competitor by 27 minutes. In 1907 the company further showcased their vehicles durability by participating in a 15,000 mile reliability event.

In a time when maintenance and durability were on the minds of every consumer, Rolls-Royce left their buyers with peace of mind. To add even more prestige to their vehicles, the vehicles were marketed to the most elite and well-to-do in society. By supplying their vehicles to British royalty, the Rolls-Royce Company concreted their reputation in history. The cars durability was matched by its comfort; they were outfitted with luxurious bodies by some of the top coachbuilders in the industry. The engines were powerful and provided a rather smooth and comfortable ride. The engines were engineering marvels, constructed of an aluminum alloy crankcase. Instead of chains, the timing and ignition drive were both run by gears. The parts were hand polished and constructed to a high degree of accuracy. The sturdy construction meant that conversation were possible, even while the vehicle was at top speed.

The 40/50 HP Silver Ghost models were sold for a period of fifteen years as the companies only offering. By 1922, the Rolls-Royce Company began offering the Twenty which was offered to a larger market, though still very exclusive. Competition such as Hispano Suiza had caught up with Rolls-Royce by 1925; Rolls-Royce responded. Development began on a more modern version of its Silver Ghost engine that would be more powerful and durable. The stroke was enlarged providing a greater increase in horsepower. The resulting vehicle was named the '40/50 New Phantom'. When the Phantom II was introduced in 1929, the '40/50 New Phantom' was retrospectively named the Phantom I. There were two wheelbases offered on the Phantom I, a 143.5 and a 150.5 inch. Many of the mechanical components stayed the same as the Silver Ghost. The gearbox was the same but the clutch was replaced with a single dry plate unit. This provided a smoother and quieter ride.

During a speed test at Brookland, the Phantom did not live up to expectations. It was unable to achieve a top speed that had been met by a 1911 Silver Ghost. There were many ideas on how to resolve this problem, such as tuning the engine or reducing the overall weight of the vehicle. A lightweight Barker touring body was created and placed on a Phantom chassis. Again, the Phantom failed to achieve the desired speeds during testing.

Ivan Evernden, a Rolls-Royce designer, proposed strict guidelines on a new tourer body. Amazingly, the quality was not sacrificed and the desired reduction was achieved. Tests at Brooklands proved the vehicles capabilities and traveled more than 89 mph.

S197PM

The example shown with chassis number S197PM is one of only five built with coachwork by Rolls-Royce Custom Coachworks and built by Merrimack. There are only two examples that have survived. Three of the five are believed to have been re-bodied. This example has retained its original body, chassis, and engine.

On November 26, 1927, Mrs. Anita Baldwin of Santa Anita, California took delivery of the vehicle.

The vehicle is powered by a 7668 cc overhead valve six-cylinder engine that produces 120 horsepower. A three-speed manual transmission is fitted, along with servo-assisted two-wheel drum brakes. It sits atop the longer wheelbase, measuring at a staggering 150.5 inches. It is suspended in place by leaf spring solid axle front suspension and a longitudinal leaf spring live axle rear suspension.

It was estimated to fetch between $150,000 - $200,000 at the RM Auctions in Meadow Brook of 2006, but sold for $121,000.
By Daniel Vaughan | Oct 2007
Playboy Roadster
Coachwork: Brewster
'Playboys' were replacement bodies. When Rolls-Royce of America found themselves with too many used limousines, they would remove the limousine bodies from good chassis and have Brewster fit Playboys. These were relatively inexpensive bodies withou  [Read More...]
By Daniel Vaughan | Mar 2007
Convertible Regent
Coachwork: Brewster

Rolls-Royce Springfield P1 Regent

This is an American Rolls-Royce, one of 3,000 cars built in Springfield, MA, between 1920 and 1931. It was delivered in 1928 with a Lonsdale limousine body. In 1934, Brewster & Company of New York re-bodied it was a custom-built convertible coupe b  [Read More...]
By Daniel Vaughan | Mar 2007
Torpedo Tourer
Coachwork: Barker
Chassis Num: 21UF
Sold for $154,000 at 2007 RM Sothebys.
The Rolls-Royce Phantom I Series was introduced in May of 1925. It was a descendent of the famous Silver Ghost and used its chassis instead of creating a new one. Sir Henry Royce chose to use the old chassis instead of creating a new one, much to t  [Read More...]
By Daniel Vaughan | Aug 2007
Limousine
Coachwork: Warwick
Not all Rolls-Royce cars were produced in England. Produced by Rolls-Royce of America, these fine automobiles were manufactured in Springfield, Massachusetts from approximately 1920 to 1931. The majority of Phantom I cars carried bodies by Brewster  [Read More...]
Brougham Limousine de Ville
Coachwork: Barker
Chassis Num: 78 UF
Engine Num: QL95
Sold for $99,000 at 2011 RM Sothebys.
Sold for $82,500 at 2011 RM Sothebys.
This 1927 Rolls-Royce Phantom I Brougham Limousine de Ville wears coachwork by Barker & Company and rides on a wheelbase that measures 150 inches. The car is painted in 'Hershey Chocolate Bar Brown' with a faux cane-work on the lower rear body, a bla  [Read More...]
By Daniel Vaughan | Apr 2011
Touring
Coachwork: Brewster
Rolls-Royce chassis were constructed both in England and, beginning in 1921, in Springfield, Massachusetts. The second model to be built in the U.S. was the Phantom 1, beginning in 1922. Bodies were custom built by many accomplished coachbuilders but  [Read More...]
Avon Sedan
Coachwork: Brewster
This Rolls-Royce Phantom I has been owned by the same family for nearly 50 years! It was restored in the 1960's and 1970s and is regularly used for touring. This Rolls-Royce was built in Rolls-Royce's American manufacturing facility in Springfield, M  [Read More...]
Kenilworth Sedan
Coachwork: Brewster
Chassis Num: S329FM
Engine Num: 20297
Sold for $71,500 at 2011 Gooding & Company.
This Rolls-Royce Phantom I Kenilworth Sedan was delivered on December 22nd of 1928 by California agency W.C. Darling to John Ford. The Brewster-bodied vehicle was originally finished in a creamy gray that is still able to be seen on certain sections   [Read More...]
By Daniel Vaughan | Nov 2011
Touring
Coachwork: Brewster
Chassis Num: S455FL
Engine Num: 20556
Sold for $368,500 at 2012 Gooding & Company.
There were just 20 Derby models built, including the Speedster, which featured a slightly different rear fender arrangement. The Derby and the Ascot were the only four-passenger tourers produced by Brewster for the Springfield Rolls-Royce.   [Read More...]
By Daniel Vaughan | Jan 2012
Tourer
Coachwork: Hooper
Chassis Num: 57-EF
Engine Num: HS 75
The Rolls-Royce automobiles were often used by maharajas of the pre-war era. One of Rolls-Royce's clients was Sri Raja Rao Venkata Kumara Mahipati Suryarao Bahadur Garu, His Highness the Maharaja of Pithapuram. H.H Maharaja of Pithapuram placed an or  [Read More...]
By Daniel Vaughan | Nov 2012
Enclosed Drive Landaulette
Coachwork: Mulliner
Chassis Num: 71RF
Engine Num: FV55
Sold for $198,000 at 2013 RM Sothebys.
The Rolls-Royce Phantom I chassis was identical to that of the Silver Ghost and was offered on two different wheelbase lengths from which to choose: 143.5 inches or the longer 150.5 inches. The Phantom I gearbox was also the same as before, except th  [Read More...]
By Daniel Vaughan | Feb 2013
Convertible Sedan
Coachwork: Brewster
Chassis Num: S359FM
Engine Num: 85087
Sold for $198,000 at 2015 RM Sothebys.
The chassis of S 359M was constructed in Springfield, MA in the summer of 1927. Rolls-Royce of America had purchased the Brewster Body Co., in Long Island City, and the chassis was fitted with a temporary seat and protection and driven from Springfie  [Read More...]
By Daniel Vaughan | Mar 2013
Ascot Tourer
Coachwork: Brewster
It was 1925, and the fabled Silver Ghost, which had been launched in 1906, was being retired. After seven years of experiment and test the six-cylinder Phantom chassis was introduced. The New Phantom, as it was called, received the Phantom I designat  [Read More...]
All-Weather Tourer
Coachwork: Windovers
Chassis Num: 83EF
It is not remembered even by many car enthusiasts that Rolls-Royce built automobiles in the United States. The factory was located in Springfield, Massachusetts and built cars from 1921 to 1931. As a result, these cars are known to Rolls-Royce aficio  [Read More...]
Brougham de Ville
Coachwork: Binder
Chassis Num: 61RF
Engine Num: FV15
Sold for $173,250 at 2010 Gooding & Company.
Sold for $225,500 at 2014 RM Sothebys.
Frank Woolworth's chain of five-and-dime stores made his family one of the wealthiest in America. Mr. Woolworth's estate accounted for 1/1,214th of the U.S. GNP at the time of his death in 1919, which passed to his daughter Jessie. Jessie married Jam  [Read More...]
Playboy Roadster
Coachwork: Brewster
Chassis Num: S162PM
Engine Num: 21626
Sold for $319,000 at 2008 RM Sothebys.
Sold for $341,000 at 2013 Gooding & Company.
Sold for $302,500 at 2015 RM Sothebys.
Thirteen Springfield-built Rolls-Royce Phantom models were given Playboy Roadster coachwork. This example was given its coachwork in 1933 for the car's second owner, Sonya Levien Hovey. It was later acquired from Mrs. Hovey by Warner Brothers Studios  [Read More...]
Skiff Tourer
Coachwork: Barker
This Phantom I develops 100 horsepower from a 6-cylinder engine and weighs 3,911 pounds. Twelve Experimental 'New Phantoms' were built as Rolls-Royce discontinued the Silver Ghost series. This Rolls-Royce is one of two that survives with the other on  [Read More...]
Ascot Tourer
Coachwork: Brewster
Chassis Num: S337FM
Engine Num: 20377
Sold for $357,500 at 2017 RM Sothebys.
The Ascot Tourer was a five-passenger open model with refined styling, flowing fenders, and nearly horizontal concave polished accent along the beltline. In the front was a one-piece windshield. It is believed that 28 Ascot Tourer bodies were built,   [Read More...]
By Daniel Vaughan | May 2017
Although the Silver Ghost had been constantly improved over its life span, by the 1920's other manufacturers had begun to close the performance gap, and the decision was made to produce a new car.
By 1925, the New Phantom (retrospectively called the Phantom I when the Phantom II was introduced in 1929) was ready.

A new chassis had not been built so the car used the Ghost chassis. This meant that initially the only difference between the Ghost and the New Phantom was the method of mounting the §teering column on the chassis and the new power unit. The six-cylinder overhead valve engine was similar in many ways to the Twenty, but was of 7,668cc. This was over twice the capacity of the little Twenty at 3,127cc.

The Phantom had been prepared in great secrecy, as would its namesake be, 70 years later. During its development the car was codenamed EAC, which stood for Easter Armored Car. Pieces of armor plating were even left around the factory to lend credence to this cover-up story.

Two chassis lengths were offered, the standard being 190.25 inches (4.83m) wîth a 196.75 inches (4.99m) version for more formal coachwork.

A special open sporting body was fitted to the fourth experimental chassis and even though the New Phantom's engine performed better than that of the Silver Ghost, the New Phantom was found to have a slightly lower top speed. This led to Rolls-Royce testing at Brooklands to investigate the effect of weight and, more importantly, of aerodynamics in relation to performance. With completely redesigned bodywork, this car subsequently ran at around 100 mph.

Source - Rolls-Royce Motor Cars Ltd.
Rolls Royce launched the new Phantom in May of 1925. Rolls-Royce's replacement for the original Silver Ghost, the Phantom was built in both the U.K. and the U.S. following a year later in introduction and two years in replacement. Usually listed as Phantom I, it featured a new pushrod-OHV straight- 6 engine, which was a vast improvement over the Silver Ghost. The engine was constructed with three groups of two cylinders with detachable heads, and produced impressive power that could pull the large, very heavy vehicle. This engine utilized a '4¼ in (107.9 mm) bore and long 5½ in (139.7 mm) stroke for a total of 7.7 L (7668 cc/467 in³) of displacement'. In 1928, aluminum was substituted for cast iron in the cylinder heads.

The front was suspended by semi-elliptical springs while cantilever springs were utilized in the rear. Though some original U.S. models lacked front brakes, 4-wheel servo-assisted brakes were also specified.

UK models featured a long-wheelbase model that was longer at 3822.7 mm than the American version at 3721.1 mm. Other differences between the two models included the transmission, while the UK models used a 4-speed while US models used a 3-speed transmission, both with a single dry-plate clutch. The US Phantoms were constructed in Springfield, Massachusetts while UK models were built at Rolls' Derby factory.

A total of 226 Rolls-Royce Phantom I's were produced during its production span.

By Jessica Donaldson

Background

Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiasts. In the world of business, he excelled at marketing.

The Rolls-Royce Company began its distinguished career in the early 1900's, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder engines producing 20 horsepower.

1906 was a big year for the young company, with Charles Stewart Rolls and Frederick Henry Royce officially registering the Rolls-Royce Limited Company. The legendary 40/50 six-cylinder Silver Ghost was introduced with much acclaim. During the same year, Rolls and Royce entered the Tourist Trophy Race, one of the most prestigious events of the time. Their powerful and durable car outran the rest of pack, beating the nearest competitor by 27 minutes. In 1907 the company further showcased their vehicles durability by participating in a 15,000 mile reliability event.

In a time when maintenance and durability were on the minds of every consumer, Rolls-Royce left their buyers with peace of mind. To add even more prestige to their vehicles, the vehicles were marketed to the most elite and well-to-do in society. By supplying their vehicles to British royalty, the Rolls-Royce Company concreted their reputation in history. The cars durability was matched by its comfort; they were outfitted with luxurious bodies by some of the top coachbuilders in the industry. The engines were powerful and provided a rather smooth and comfortable ride. The engines were engineering marvels, constructed of an aluminum alloy crankcase. Instead of chains, the timing and ignition drive were both run by gears. The parts were hand polished and constructed to a high degree of accuracy. The sturdy construction meant that conversation were possible, even while the vehicle was at top speed.

The 40/50 HP Silver Ghost models were sold for a period of fifteen years as the companies only offering. By 1922, the Rolls-Royce Company began offering the Twenty which was offered to a larger market, though still very exclusive. Competition such as Hispano Suiza had caught up with Rolls-Royce by 1925; Rolls-Royce responded. Development began on a more modern version of its Silver Ghost engine that would be more powerful and durable. The stroke was enlarged providing a greater increase in horsepower. The resulting vehicle was named the '40/50 New Phantom'. When the Phantom II was introduced in 1929, the '40/50 New Phantom' was retrospectively named the Phantom I.

Phantom I

The Phantom was built in secrecy, using the code name EAC which stood for Easter Armored Car. To reinforce the code name, pieces of armor plating was intentially left around the factory. The Phantom I was the successor to the Silver Ghost and produced for only four years. Though the engine had been modified to produce more horsepower and torque, the chassis was only slightly updated. This would prove to be a major drawback for the Phantom I.

In 1921 a Rolls-Royce factory had been opened in Springfield Massachusetts with the purpose of producing Silver Ghosts that were built with traditional Rolls-Royce quality but catered to the American customer. These vehicles were known as the 'Springfield' Silver Ghosts.

A year after the Phantom was introduced, the 'Springfield' Phantom became available. The late arrival was attributed to necessary modifications, such as converting to left hand drive. The Springfield plant continued Rolls-Royce production until 1931, when the American factory was closed.
 
Recent Vehicle Additions

1929 Mercedes-Benz S Barker Tourer Named Best Of Show At The 67Th Pebble Beach Concours d'Elegance

PEBBLE BEACH, Calif. (August 20, 2017) — Just a week ago, Bruce R. McCaws 1929 Mercedes-Benz S Barker Tourer emerged from the restoration shop of Steve Babinsky in Lebanon, New Jersey. Today, having crossed...

Gooding & Company Unveils an Important Private Collection of Four Limited-Production Porsche Supercars for Its Highly Anticipated Amelia Island Auction in March

Porsches from a Private Collector Include a 1998 Porsche 911 GT1 Strassenversion, 1993 Porsche 964 Turbo S Leichtbau, 2011 Porsche 997 GT3 RS 4.0 and 2011 Porsche 997 GT2 RS SANTA MONICA,...

1960 FERRARI 400 SUPERAMERICA SWB CABRIOLET HEADLINES STUNNING LIST OF EUROPEAN SPORTS-TOURING CARS AT RM'S AMELIA ISLAND SALE

RM Auctions announces additional highlights for its Amelia Island, Florida sale, March 14 Recent entries led by a 1960 Ferrari 400 Superamerica SWB Cabriolet, one of the most valuable automobiles...

Exceptional European Highlights Added to RM's 20th Anniversary Motor City Sale

RM Auctions announces a spectacular group of European highlights for its annual Motor City sale, July 26 in Plymouth, Michigan Led by a 1929 Rolls-Royce Phantom II Barker Torpedo Tourer, built for...

Gooding & Company Announces its Final Selection of Amelia Island Auction Cars

Star cars include a 1955 Porsche 550 1500 RS Spyder, 1967 Porsche 906E, Mike Hawthorns 1951 Ferrari 212 Inter Coupe, George Reeds 1960 Chevrolet Corvette Race Rat, 1988 Porsche 959, and the iconic...

20/25HP
20HP
25/30HP
Camargue
Corniche
Ghost
Phantom
Phantom I
Phantom II / Phantom II Continental
Phantom III
Phantom IV
Phantom V
Phantom VI
Silver Cloud I, II, and III
Silver Dawn
Silver Ghost
Silver Seraph / Park Ward
Silver Shadow I, II/Silver Wraith II
Silver Spirit
Silver Wraith
Wraith

Image Left 1926 Phantom I1928 Phantom I Image Right
© 1998-2017. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.

Vehicle information, history, and
specifications from concept to production.

Follow ConceptCarz on Facebook  Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2017 Conceptcarz.com Reproduction or reuse prohibited without written consent.