MAZDA UNVEILS MX-5 MIATA SPECIAL EDITION AT CHICAGO AUTO SHOWLimited-run model conveys luxurious side of the world's most-beloved two-seat roadster
CHICAGO (February 9, 2011) – On the heels of its recent milestone announcement of 900,000 MX-5 Miatas being produced, Mazda North American Operations (MNAO) today unveiled the 2011 MX-5 Miata Special Edition, a limited-run model of only 750 units. The Special Edition continues the MX-5's history of being a dynamically-engineered, enthusiast-approved roadster whose price doesn't discriminate and whose luxuries are not stripped.
Special Edition-exclusive interior touches include gray door trim and heated leather seats wîth gray stitching, a black leather-wrapped parking brake and §teering wheel wîth contrasting gray stitching, chrome treatments to the air vents and instrument cluster as well as aluminum pedals (6MT only). Special Edition models are only available in Sparkling Black Mica or Dolphin Gray Mica, two new MX-5 colors, and are packaged wîth 17-inch Bright Finish aluminum alloy wheels.
The MX-5 traditionally has appealed to higher income households as its purchase reason is not as the practical daily driver but as the additional 'fun' car, such as for those long, winding road-hunting weekends. Originally available in three trim levels – Sport, Touring and Grand Touring – the Special Edition is based off of a fully-equipped Grand Touring model but is only available wîth the -leading, easy-to-use Power Retractable Hard Top (PRHT).
Popular in both warm and winter climates, PRHT models go from rain-deflector to sun-worshipper in 12 seconds – wîth trunk space to boot – and outsell soft tops 4:1 worldwide. In the Únited States, there also is no lack of interest for premium accessories as 70 percent of Grand Touring models sold are PRHT-equipped, of which 50 percent are optioned wîth the Premium Package. The Premium Package is standard on the Special Edition and includes a Bluetooth® hands-free phone system, SIRIÚS® Satellite Radio wîth a six-month complimentary subscription, Xenon headlights, Dynamic Stability Control (DSC) wîth a Traction Control System (TCS), an anti-theft alarm and the Mazda Advanced Keyless Entry and Start System.
| ||Vital Stats|
|Engine : 2.0 L., 4-cylinder|
Power: 167 hp
Torque: 140 ft-lbs
6-speed Manual, 6-speed Automatic
It is no secret that on any given weekend more Mazdas and Mazda-powered vehicles are road-raced than any other brand. Performance and tuning are dynamically engineered into every Mazda and the MX-5 Miata Special Edition retains its sports car soul but wîth a few niceties not meant for the bumper-to-bumper love taps of the track.
The Suspension Package, optional on Touring and Grand Touring models, is made standard wîth the Special Edition and includes Bilstein® shocks, a limited slip differential (LSD) and a sport-tuned suspension. Both the six-speed manual transmission wîth short-throw shifter and six-speed Sport automatic wîth §teering-wheel-mounted paddle shifters are available to enjoy the 167-horsepower, 140 lb-ft of torque 2.0-liter four-cylinder engine (158 horsepower wîth the 6AT). At only 2,593 pounds (2,619 pounds for the 6AT), the MX-5's nearly 50:50 weight distribution, combined wîth its track-proven suspension and responsive power, mean the rear-wheel drive sports car is a lightweight only in terms of size, not road prowess.
The 2011 MX-5 Miata Special Edition starts at $30,925 for the manual transmission, and $31,525 when equipped wîth the six-speed Sport AT automatic.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the Únited States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.Source - Mazda
Rumor to be designed after the Lotus Elan, the Mazda Miata is the world's best selling sports car. With over 720,000 produced between 1989 and 2005, production proves Mazda held its title consistently.
The history of the Miata is one of interest and success. Unveiled in 1989 as the 'Eunos Roadser', prior to the name change to the Miata, it was a designed collaboration between the USA and England. Created to be a basic roadster without unnecessary weight, it was an instant success with over 23,000 sold by the end of its first year. With a starting price of $13,800, the Miata, despite its small design, made a sizeable impact in the success of Mazda's future.
The shell of the Miata is all steel with an aluminum bonnet. Weighing in at over 2,380 pounds, the Miata confirmed its small roadster appeal. The trusswork is uniquely called the 'Powerplant Frame', which connects the engine to the differential, creating a more firm and responsive feel. It's quick and responsive handling is helped due to independent double wishbone suspension on all four wheels with an anti-roll bar at the front. Optional paddle shifting was available with the six speed automatic versions of the Touring, Sport, and Grand Touring models. With power to the rear wheels, drivers thirst for corners even if they're beginners.
The Miata's appearance ranks among attractive qualities. Its cozy, subtle, curved design helped to propel sales to customers of all ages to a higher level. The bright color palette offered during production accented the appearance and still turns heads today, making onlookers yearn to get behind the wheel of this convertible on owners pine for the summer months.
A 'Special Touring Option Edition' was also offered, which included stainless steel scuff plates, Twilight Blue paint, and 15 inch Enkei wheels. The 'Club Spec' version was available with 16 inch alloy wheels and four wheel disc brakes with ABS, but also offered a limited amount of color options: Winning Blue Metallic, Marble White, and True Red.
The interior, though tight, beckoned stereo enthusiasts and those who revel in the appeal and stigma of leather. Optional passenger-side airbags and standard drivers–side airbags provided safety without drastically impacting the beauty of the interior.
With the introduction of the 'M Edition' came a wood shift knob and chrome wheels with Montego Blue paint. The option of a wooden parking brake handle was available on this edition for complete look. Other editions such as the 'Touring Package' included power steering, a leather wrapped steering wheel, power mirrors, aluminum alloy wheels, and power windows. Also, the available 'Club Spec' model included CD player with speed sensitive sound, four speakers, black cloth trimmed upholstery, power windows, locks, and mirrors and black vinyl top.
Engines for the Miata were available with a 1.6L, 1.8L or 2.0L. The 1.6 L dual overhead cam inline four-cylinder engine produced 120 horsepower with 0-60 times consisting of 8.2 seconds and a top speed of 119 miles per hour.
The 1.8L produced 140 horsepower with help of the raised engine compression ratio and the additions of domed pistons. The additions also helped the 0-60 time, which was marked at 7.9 seconds with a top speed of 123 miles per hour. In 2005, the 2.0L was the latest engine thrusting the Miata. The 16 valve engine produced 170 horsepower with a 0-60 time of 6.5 seconds, bringing the Miata to a fast finish when production ceased in the same year.
Even though all 3rd generation 2006 models all over the world now go with the name 'MX-5', the Miata will always be the true coupe that helped to accelerate the sports car appeal with today's roadsters.Kyle McMullen