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MAZDA PREVIEWS 2016 SEMA CONCEPTS: MX-5 MIATA SPEEDSTER EVOLUTION AND MX-5 RF KURO
• Concepts Borrow from MX-5 Global Cup Racecars with Track-Tested Performance Along with Premium CraftsmanshipIRVINE, Calif. (October 25, 2016) – Always mixing performance and polish, Mazda North American Operations (MNAO) is offering a glimpse of its 2016 Specialty Equipment Marketing Association (SEMA) concept cars ahead of their formal debut. Borrowing style and speed from the Mazda MX-5 Global Cup racecar, as well as elevating Mazda's iconic and lightweight sports car with premium details, are the MX-5 Speedster and MX-5 RF Kuro concepts.
Mazda first introduced the MX-5 Speedster to the world at the 2015 SEMA show, taking the base car's lightweight ethos to a new level. For this year's show, Mazda's design team took a big step forward, creating the Evolution, painted White Ether, taking the concept a step further with more than 100 lbs. removed from last year. Now just under 2,000 lbs., MX-5 Speedster Evolution is approximately 350 lbs. lighter than a stock MX-5 soft top.

Both concepts were conceived by Mazda Design Americas to showcase contrasting directions that create a 'Mazda Premium' experience while paying homage to Mazda's performance heritage. They were designed and built in-house by Mazda's Design team in Irvine, California.
MX-5 Speedster Evolution and MX-5 RF Kuro concepts will be on display at the SEMA Show on November 1-4 in the Mazda booth, #11647, in the North Hall of the Las Vegas Convention Center.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the Únited States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.Source - Mazda
Related Reading : Mazda Miata History
With design inspiration from the Lotus Elan, the Mazda Miata is the worlds best-selling sports car. With over 720,000 produced between 1989 and 2005, the production proves Mazda held its title consistently.The history of the Miata is one of interest and success. Unveiled in 1989 as the Eunos Roadser, prior to the name change to the Miata, it was a designed collaboration between the USA....
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