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|MINI TAKES THE STATES SHIFTS INTO GEAR AND MOTORS WITH A PURPOSEWoodcliff Lake, NJ – July 11, 2016 - MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America .|
'Big things happen when the MINI community comes together, and thi....
|DOUBLE WIN FOR MINI AT AUTO EXPRESS AWARDS 2016◾MINI Hatch is 'Best Premium Small Car' for third consecutive year|
◾Newly introduced MINI Convertible is 'Best Convertible' 2016
◾MINI Hatch and MINI Convertible provide 'benchmark in terms of style, quality, desirability and driving thrills, while being great value for money' – Steve Fowler, editor-in-chief at Auto Express
Auto Express magazine has awarded MINI two sought-after honours at the publication's annual New Car Awards.
MINI Hatch was awarded 'Best Premium Small Car' for the th....
|MINI AT GOODWOOD FESTIVAL OF SPEED 2016◾World premiere of MINI Seven, the first design model of current generation|
◾Unveiling of brand new UK-only model, MINI John Cooper Works Challenge
◾The fastest production car exclusively built for UK market will go up the Hill climb along with the MINI Challenge Race Car
◾MINI ambassadors, Harry Hunt and Charlie Butler-Henderson available for interviews on MINI stand throughout the weekend
◾3D virtual exhibit showcasing the MINI VISION NEXT 100 vehicle, developed to celebrate 100 Years of B....
|THE WORLD'S FIRST MINI CENSUS – THE RESULTS!◾Census of the world's Minis completed, with responses from all corners of the globe|
◾In conjunction with Mini World Live at Rockingham Motor Speedway, July 10, 2016
◾More male Minis than females
◾Most popular name is 'Marvin'
Over half of the world's Minis are boys, with the most popular name being Marvin, according to the world's first ever Mini Census.
The survey, carried out by the organisers of Mini World Live, which takes place at Rockingham Motor Speedway, Northants, on July 10, ....
|MINI SEVEN TO MAKE EXCLUSIVE WORLD PREMIERE AT GOODWOOD FESTIVAL OF SPEEDThis year's Goodwood Festival of Speed (June 23-26) will host the global debut of the first design model of the current generation of MINIs, MINI Seven.|
Taking its name from the very first Mini, the 1959 Austin Seven, MINI Seven has been designed to fuse the brand's classic heritage with modern design and technology.
MINI Seven joins the current MINI Hatch range in 5-door or 3-door form and features specially designed exterior and interior looks unseen before on this generation's model lin....
|MINI USA ANNOUNCES SPONSORS & PARTNERS FOR MINI TAKES THE STATES 2016Woodcliff Lake, NJ – May 9, 2016 – MINI USA today announced the official list of Sponsors and Partners that will come along for the ride during MINI TAKES THE STATES 2016. The list includes Shell V-Power® NiTRO+ Premium Gasoline , Pennzoil PurePlus™ Technology , InterContinental Hotels Group , Pirelli Tires , Kem Krest® and Aquafina® .|
MINI TAKES THE STATES is a legendary cross country rally for MINI owners that kicks off at Atlanta Motor Speedway in Georgia, on July 9. From there, pa....
|MINI PLANT OXFORD CELEBRATES 15 YEARS OF MINI PRODUCTIONPlant Oxford today celebrates 15 years since the first new MINIs rolled off the production line on 26 April, 2001.|
The BMW Group, which is marking its centenary year in 2016, acquired the plant in 1994 and relaunched the brand in 2001 with the debut of the new MINI Hatch.
Since then more than 2.5 million MINIs have been produced in Oxford, with the three million milestone expected to be hit later this year. 80 per cent of the cars made here are exported to more than 110 countries around th....
|MINI CELEBRATES 15 YEARS OF PREMIUM DRIVING FUN - MADE IN OXFORDMunich/Oxford. Today the employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago at the Oxford production site, which was steeped in tradition already at that time. This is the date the first MINI to be produced after the relaunch of the brand came off the production line – a MINI Cooper in Chili Red with contrasting white paintwork for the roof and the exterior mirror caps. Both for the location and the brand, a uniqu....|
|TWO MINI ALL4 RACING CREWS ON THE PODIUM AT ABU DHABI DESERT CHALLENGE. FOUR MINI ALL4 RACING FINISH IN TOP FIVE• Two MINI ALL4 Racing crews on the podium at Abu Dhabi Desert Challenge. Four MINI ALL4 Racing finish in top five.|
Positive start for MINI and its MINI ALL4 Racing in the 2016 FIA Cross Country World Cup. Yazeed Al Rajhi takes second place overall. Mikko Hirvonen is third.
Munich. The MINI ALL4 Racing crew of Yazeed Al Rajhi (KSA) and co-driver Timo Gottschalk (GER) completed the Abu Dhabi Desert Challenge, round two of the 2016 FIA Cross Country World Cup, with a hard-earne....
|FOUR MINI ALL4 RACING IN THE TOP FIVE AFTER STAGE 3 OF ABU DHABI DESERT CHALLENGE. VLADIMIR VASILYEV IN SECOND PLACE• Four MINI ALL4 Racing in the top five after Stage 3 of Abu Dhabi Desert Challenge. Vladimir Vasilyev in second place.|
Round 2 of the 2016 FIA Cross Country World Cup: Abu Dhabi Desert Challenge. Six MINI ALL4 Racing inside top ten.
Munich. The Abu Dhabi Desert Challenge, round two of the 2016 FIA Cross Country World Cup is shaping up for an exciting finale. After Stage3 of this prestigious desert race, four MINI ALL4 Racing are placed within the top five. To further underli....
|MINI CLUBMAN ALL4 AND JOHN COOPER WORKS CONVERTIBLE MAKE WORLD PREMIERES AT NEW YORK INTERNATIONAL AUTO SHOWWoodcliff Lake, NJ – March 22 – MINI USA will motor into this year's New York International Auto Show with two world premieres - the new MINI Clubman ALL 4 and the new MINI John Cooper Works Convertible . With its power transmission to all four wheels, the new MINI Clubman ALL4 offers a superior grip on all types of terrain. In addition, MINI has developed its fastest, most powerful open-top yet with the new MINI John Cooper Works Convertible.|
SUPREME DRIVING FUN IN EVERY SITUATION....
|MINI USA OPENS REGISTRATION FOR MINI TAKES THE STATES 2016 AND ANNOUNCES OFFICIAL CHARITY PARTNER◾Registration for the 10th anniversary of the cross-country rally now open|
◾Feeding America® named Official Charity Partner
Woodcliff Lake, NJ – March 17, 2016… MINI USA today announced that registration for MINI TAKES THE STATES 2016 (MTTS) is now officially open. MINI owners looking to participate can now register at MINITAKESTHESTATES.com. The adult registration fee is $40 for a single city ticket, which includes an evening and morning event in one city, or $75 for a multi-city tic....
|MINI UPGRADES HATCH STANDARD EQUIPMENT AND ADDS TWO NEW OPTION PACKS◾MINI Hatch standard equipment revised. Chili Pack now includes LED Headlights|
◾MINI Teleservice and MINI eCall introduced as standard on Hatch and Clubman models
◾eCall offers potential insurance savings with the launch of MINI Financial Services FlexiMile
◾Two new option packs offered; MINI Tech Pack and MINI Yours Pack
◾Option packs represent a significant saving while increasing residual values*
MINI has today announced a number enhancements for the standard specification on MINI Hatc....
|MINI OPENS NOMINATIONS FOR THOSE WHO DEFY LABELS• Contest will celebrate Americans in local communities who define themselves|
Woodcliff Lake, NJ – February 12, 2016… Punk. Nerd. Democrat. Republican. Young. Old. As a society, we sometimes tend to put people in boxes and narrow an individual's character to a single label – especially if they are different from us. MINI USA understands that there is more to each person and recognizes that it is often the originals and mavericks who demonstrate resiliency, authenticity and....
|MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY ADWoodcliff Lake, NJ – February 1, 2016… As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising.|
The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. ' Defy Label....
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