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|GMC APPLAUDS PRECISION IN DESIGN WITH ‘SHARP'• Third installment in Precision campaign features leading American designer Michael Bastian|
DETROIT – The parallels between the GMC Yukon Denali and the world of impeccable dressing, from apparel to accessory and grooming, is the focus of 'Sharp', the third installment in the brand's Precision advertising campaign launching today.
The Precision campaign is part of a major advertising investment this year that showcases GMC's full line of premium trucks, SUVs and crossovers, ....
|CUSTOMERS ACCELERATE GMC SALES SO FAR IN 2015• Brand's first quarter was best in 10 years, and momentum continues|
DETROIT – When it comes to midsize trucks, Mike Taylor of Dallas has switched from regular to premium.
The 35-year-old IT engineer and consultant recently swapped his barely broken-in 2014 Toyota Tacoma for a 2015 GMC Canyon Crew Cab in Onyx Black.
'The Canyon just offers so much more,' Taylor said while loading firewood into his truck bed recently. A military retiree and father of three, Taylor is especi....
|GMC OFFERS SPECIAL PRICING FOR ALL VETERANS THROUGH JUNE• GM Military Discount covers all 22 million veterans, regardless of separation date|
DETROIT – For U.S. military veterans waiting for the right time to purchase a GMC truck, crossover or SUV, GMC is expanding the GM Military Discount to all veterans – regardless of separation date – through June 30.
The expanded discount is part of GM Military Appreciation Month, which began May 1. Last year, more than 40,000 active-duty, reserves, retired and veteran service members used the....
|GMC CANYON WINS CARS.COM MIDSIZE PICKUP CHALLENGE• New premium midsize truck tops competitors' capability, performance and materials|
DETROIT – The all-new GMC Canyon was the top pick by the editors of Cars.com in a midsize pickup comparison test posted today.
The editors praised the Canyon SLT – the segment's only premium entry – for its road manners and performance with a full load in the bed, as well as its design and 'high-end materials,' in a side-by-side challenge with Toyota Tacoma TRD Pro and Nissan Frontier PRO-4X. ....
|NEW GMC CAMPAIGN CELEBRATES THE ART OF PRECISION• Features entire showroom for the first time since 'Professional Grade' debut|
DETROIT – Precision can be the difference between winning and losing, or that element that separates ordinary from a cut above. GMC today unveiled 'Precision,' an advertising campaign promoting the brand's relentless attention to detail, a foundational value for the brand.
The multimedia campaign is part of a major investment by GMC this year that showcases GMC's full line of premium trucks, SUVs a....
|GMC TAKES FANS ALONG FOR THE RIDE AT SUPER BOWL XLIX• Brand takes over Phoenix with largest onsite presence ever|
DETROIT – The National Football League's biggest game is days away and GMC, Official Vehicle of the NFL, is taking fans across the world behind the scenes throughout the weekend.
LIVE from the GMC mobile studio
GMC has teamed with Emmy award-winning interactive TV host Jenni Hogan to provide all-access updates and behind-the-scenes coverage of exclusive events throughout Super Bowl weekend. She will be taking fan....
|GMC RIDES WAVE OF MOMENTUM INTO 2015• Brand sells over half-a-million units in 2014|
DETROIT – GMC closed out 2014 with 501,853 total U.S. sales, up 12 percent from 2013. With retail sales up 11 percent, the brand marked its fifth consecutive year of sales growth and best year since 2007.
The brand is strengthening its premium positioning, as evidenced by the success of its premium Denali sub-brand and its average transaction prices in the full-size pickup segment.
'In 2014 we had the freshest portfolio of G....
|2015 GMC SIERRA ELEVATION EDITION STARTS AT $34,865• Monochromatic special model delivers GMC's refinement, connectivity at value price|
DETROIT – Pricing for the GMC 2015 Sierra Elevation Edition starts at $34,865 for a 2WD model equipped with the standard 4.3L V-6 and $38,795 for a 4.3L/4WD configuration. Models with the available 5.3L V-8 start at $35,960 for 2WD and $39,890 for 4WD.
The Sierra Elevation Edition – a uniquely styled full-size truck that combines a bold, monochromatic look with the latest connectivity technol....
|GMC CANYON IS AUTOWEEK'S BEST OF THE BEST TRUCK• All-new premium midsize pickup wins with style, utility and 'near-luxury' experience|
DETROIT – GMC Canyon today was named Autoweek's Best of the Best/Truck for 2015. Editors praised the all-new premium midsize truck for its design, utility, features and 'perfect size.'
'It's truly a truck in the most honest sense…but refuses to forego the requirements a modern buyer has in a vehicle: refinement, modern conveniences and amenities, high-quality build, practicality and style,'....
|2015 GMC SIERRA 3500 HD WINS HEAVY DUTY CHALLENGE• Comprehensive testing reveals winning 1-ton diesel dually|
CHICAGO – The 2015 GMC Sierra 3500 HD won the overall title in the 2014 Ultimate Heavy Duty Challenge 1-ton diesel category following testing by truck experts from Cars.com, PickupTrucks.com and Mrtruck.com, Cars.com said today.
Comprehensive testing pitted the Sierra HD against its two competitors, the Ford F350, equipped with its updated-for-2015-model-year Powerstroke diesel engine, and the Ram 3500, equipped with....
|2015 GMC CANYON PRICING STARTS AT $21,880• Signature LED lighting, rear vision camera among standard equipment|
DETROIT – Pricing for the all-new 2015 GMC Canyon mid-size pickup will start at $21,880, including a $925 dealer freight charge, GMC announced today.
'The all-new Canyon provides a one-two punch that customers tell us they've been waiting for,' said Canyon Marketing Manager Kenn Bakowski. 'Now they can get a premium vehicle in terms of styling, features and technology, with all the inherent capabilities and....
|2015 GMC CANYON: GOOD THINGS COME IN SMALL PACKAGESSmaller size and maneuverable solution is all new for pickup customers|
DETROIT – The growing popularity of smaller vehicles applies to pickups as well, and customers say maneuverability is a top reason for choosing a midsize pickup. The 2015 GMC Canyon delivers the right size vehicle for consumers who are looking for a more agile pickup.
'An increasing number of customers don't need the full capability of a full-size pickup, yet desire the functionality a pickup offers,' said....
|2015 GMC CANYON WITH ONSTAR 4G LTE READY FOR TAILGATE TASKS• Connectivity brings mobile technologies to consumers' favorite tailgating locations|
DETROIT – When the 2015 GMC Canyon midsize pickup and other 2015 model year GMC vehicles launch later this year, owners will be able to stay connected like never before with OnStar 4G LTE connectivity.
Innovative features on the Canyon, like OnStar 4G LTE, provide the ability to play games like EA SPORTS Madden NFL 15 online between two stationary vehicles or with others at home, whether tai....
|GMC EXTENDS SPECIAL DISCOUNT TO ALL U.S. VETERANS• Pricing below suggested retail celebrates Military Appreciation Month|
DETROIT – GMC is extending a special discount to active and retired members of the U.S. military in time for May's Military Appreciation Month.
From now until June 30, all active, reserve, retired and veteran military and their spouses can take advantage of pricing below the suggested retail on any new 2014 or 2015 GMC.
The military pricing is available to more than 21 million veterans from all U.S. se....
|ALL-NEW GMC CANYON BRINGS SAFETY FIRSTS TO MIDSIZE TRUCKS• Active safety technologies and patent-pending child restraint safety feature|
DETROIT – When the all-new 2015 GMC Canyon launches this fall, it will not only bring a full payload of midsize truck segment-leading capabilities, but segment safety firsts including a patent-pending child safety feature.
Smaller jump seats found in extended cab midsize trucks may have too little lower seat cushion length to meet many child restraint manufacturer's recommendation to have at least ....
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