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|AVENIR'S ADVANCED LIGHTING ILLUMINATES FUTURE BUICK DESIGN• New methods give designers more freedom to craft unique visual identity|
DETROIT – To the designers of the Buick Avenir concept, light-emitting diodes, or LEDs, are more than just an energy-efficient method of illuminating the road ahead – they are an advanced way to accentuate an already striking design as it rolls down the road.
'We worked hard to not only make Avenir distinctive from across the room, but draw you closer with its detail work,' said Michael Simcoe, vice pre....
|BUICK LEADS J.D. POWER CUSTOMER SERVICE INDEX STUDY• Brand tops in service among mass-market brands for second consecutive year|
DETROIT – According to the customers surveyed in the J.D. Power 2015 U.S. Customer Service Index (CSI), Buick ranks tops among 20 mass-market brands for the second consecutive year in dealer service satisfaction.
The study measures service satisfaction among owners and lessees of 1- to 5-year-old vehicles in the United States. The CSI focuses on five service areas, with service quality most heavily w....
|BUICK AVENIR AND LEGENDARY Y-JOB CONCEPT CARS STAR AT AMELIA CONCOURS DESIGN SEMINARBuick's new Avenir concept car made its surprise debut at the North American International Auto Show on January 11th. On Friday, March 13, 2015 the Avenir (French for future) and the first concept car, Buick's 1938 Y-Job, will take center stage at the 20th annual Amelia Island Concours d'Elegance's THE DESIGN DNA OF ICONIC CARS seminar. |
The design seminar, scheduled for 3:00 PM in the Ritz-Carlton Amelia Island's Talbot Ballroom, will be empanelled by three of the auto industry's most ....
|BUICK WINS THREE 2015 KBB.COM 5-YEAR COST TO OWN AWARDSDETROIT – For the second consecutive year, three Buick models were among the winners in Kelley Blue Book's 2015 5-Year Cost to Own awards announced today: |
◾Buick Verano – Entry-Level Luxury Car
◾Buick Encore – Luxury Compact SUV/Crossover
◾Buick Enclave – Luxury Full-Size SUV/Crossover
Kelley Blue Book's data for new cars for the initial five-year ownership period is the basis for the awards. Categories include lowest projected depreciation, expected fuel costs, finance and insura....
|BUICK ENCLAVE BLOWS THE BELL CURVE• Another year of record sales defies industry trends, fuels Buick's global momentum|
DETROIT – Buick Enclave's 62,300 sales in the United States in 2014 represented the second consecutive year of record sales for Buick's flagship crossover and built on momentum that has barely paused since its launch in mid-2007.
While most vehicles follow somewhat of a bell curve for sales during their lifecycle, the Enclave has continued on an upward trajectory after more than seven years. ....
|BUICK SETS SECOND CONSECUTIVE ANNUAL GLOBAL SALES RECORD• Brand sells nearly 1.2 million vehicles with double-digit gains in U.S. and China|
DETROIT– Buick delivered nearly 1.2 million vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand's 111-year history.
Strong growth in both China and North America resulted in global sales of 1,170,115 units, up 13.4 percent over 2013. China posted a 13.5 percent sales gain, while the ....
|BUICK ACHIEVERS SCHOLARSHIP APPLICATION PERIOD NOW OPEN• GM Foundation grants STEM scholarships for fifth consecutive year|
DETROIT – The Buick Achievers Scholarship Program, funded by the General Motors Foundation, will accept applications for 2015 scholarships from Monday, Jan. 5, through 5 p.m. EST on Friday, Feb. 27.
This is the fifth year Buick Achievers scholarships will be awarded to students who excel in the classroom and give back to their communities. Special consideration is given to students who are female, minorities,....
|BUICK VERANO'S REFINED RIDE STARTS WHERE THE RUBBER MEETS THE ROAD• Careful tuning of tire design and materials helps reduce noise, improve comfort|
DETROIT – The refined ride quality and quiet cabin in the 2015 Buick Verano start closer to the ground than extensive insulation and a well-tuned chassis. Down where the rubber meets the road, engineers tuned and refined the Verano's tires for reduced noise and a comfortable ride.
'Far from being little more than a chunk of rubber, tires are a complex machines, made up of dozens of components, ....
|BUICK PROGRAM TO BENEFIT SCHOOLSDrive for Your Students test drives pair dealers and schools to raise funds|
◾Test drive program in 100 communities across the country
◾Buick to donate up to $10,000 per event to be shared among host schools
◾Students gain valuable experience as event hosts
DETROIT – Buick hopes to help 100 communities across the county offset the rising costs of after-school programs and reduce local deficits with 'Drive For Your Students' – a test-drive initiative that partners Buick dealership....
|BUICK ACHIEVERS SCHOLARSHIP PROGRAM AWARDS $2.5 MILLION TO NATION'S FUTURE STEM LEADERSFemale awardees who excel in and out of classroom get more than half of funds|
DETROIT – The Buick Achievers Scholarship Program, funded by the General Motors Foundation, today announced new scholarships totaling up to $2.5 million to 100 recipients pursuing careers in the areas of science, technology, engineering and mathematics, also known as STEM, information technology and other fields related to the automotive industry.
Of these funds, more than half will be awarded to fe....
|CONVENIENCE COMES STANDARD ON EVERY BUICK MODEL• Brand offers hands-free connectivity with Apple Siri Eyes Free, Text Message Alerts|
PALO ALTO, Calif. - Being able to stay connected, even while in the car, is a high priority for many drivers and passengers on the road today. That's why every 2015 Buick model will come standard with Apple Siri Eyes Free and Text Message Alerts. Most 2015 Buick models will also come standard with a built-in Wi-Fi hotspot, powered by OnStar with 4G LTE.
'People have become accustomed to havi....
|REPELLING REPELLANT: PROTECTING BUICK INTERIORS FROM SUNSCREEN, BUG SPRAY AND SWEATY MITTS• Brand tests effects of substances on interior materials to keep them looking new|
DETROIT – Whether you are heading to the beach or the backwoods this summer, protecting your skin with sunscreen or bug spray is essential.
Similar to your skin, materials used in Buick interiors also need a protective coating to help keep them looking new. That includes protection from sun exposure and perspiration – and from the sunscreen and bug repellant that can be transferred to vehicle s....
|REARVIEW CAMERA STANDARD ON ALL 2015 BUICK MODELS• Brand's lineup offers range of active safety technologies|
DETROIT – Safety and technology top the lists of important considerations for Buick customers. That's why every 2015 Buick model will come standard with a rearview camera.
In the fall of 2013 the University of Michigan's Transportation Research Institute conducted a study which found that vehicles with rear backup cameras have a significantly reduced rate of backing crashes based on its analysis of crash data. Ninety....
|CURBING MOTION SICKNESS IN THE BUICK ENCLAVE• Take Your Child to Work Day yields real world benefits for Buick research team|
DETROIT – You probably won't recall the number of the road trips when one of your passengers didn't get car sick while watching the rear DVD entertainment system, like the one in the Buick Enclave. Some credit for that goes to General Motors' Human Factors group for properly placing the screen outside 'the puke zone.'
As part of an effort to continually improve the way customers interact with veh....
|REDESIGNED BUICK ENCLAVE BEGINS EXPORT TO CHINABrand looks to further expand global sales|
DETROIT – Continuing Buick's global growth, the brand will begin exporting the latest edition of its award-winning Enclave luxury crossover to China.
'Last year we set the brand's global sales record, topping 1 million units,' said Duncan Aldred, U.S. vice president of Buick and GMC. 'We want to continue to push that growth where appropriate and the crossover market in China is rapidly expanding.'
Redesigned for 2013, the Enclave ....
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