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|BUICK EXPANDS CASCADA SPORT TOURING APPEAL WITH NEW SPORT RED EXTERIOR• New model includes exclusive Dark Effects package|
HOLLYWOOD, Calif. — When Buick introduced the all-new Cascada convertible early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor....
|CUSTOMERS RANK BUICK HIGHEST AMONG MASS MARKET BRANDS FOR SALES SATISFACTION• J.D. Power study notes new owner education key to higher satisfaction|
DETROIT – As Buick continues to delight customers with its beautiful, whisper-quiet and quality-driven cars and SUVs, it is also ensuring they have the greatest possible experience learning about their vehicles. J.D. Power's 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick the highest among mass market brands.
A brand's ability to help new-vehicle owners understand technology and enhance the ove....
|2016 BUICK GLOBAL SALES PASS 1 MILLION AT RECORD PACE• 23 percent year-over-year growth highest among major international brands|
DETROIT ― Through September, global Buick deliveries worldwide totaled 1,046,746 vehicles for 2016. At no other point in the brand's 113 years of business has this milestone been reached so quickly. Compared to the same span in 2015, nearly 200,000 more customers have taken delivery of a new Buick car or SUV.
Buick's year-over-year growth of 23 percent is the highest in the industry for major brands s....
|AVENIR SUB-BRAND TO REPRESENT HIGHEST EXPRESSION OF BUICK LUXURYConcept car-inspired models will join global portfolio in 2018 model year|
DETROIT – Across continents, a growing set of new customers are discovering unexpected and attainable luxury experiences from Buick. Soon, those customers will be introduced to a new Avenir sub-brand designed to grow with the needs of future luxury buyers.
The Avenir sub-brand is inspired by Buick's evolving customer base. The brand has grown quickly with female buyers, and one in two Buick customers toda....
|2017 BUICK CASCADA ST MAKES SCENIC DRIVES EVEN MORE CAPTIVATING• New special edition convertible revealed during thousand-mile road rally|
NORTHPORT, MICH. — The Buick Cascada convertible delivers the freedom of open-air motoring through a driving experience with unexpected luxuries such as UV-reflective leather-appointed seats and a quiet, triple-insulated top. The Cascada's attainable luxury will now include the reward of a uniquely bold style statement with an all-new Sport Touring edition.
In the 2017 Buick Cascada Sport Touring, custom....
|BUICK AVISTA NAMED CONCEPT CAR OF THE YEAR AND MOST SIGNIFICANT CONCEPT OF 2016• Judges praise intuitive design and futuristic interior|
DETROIT — The Buick Avista received the 2016 Concept Car of the Year and the Most Significant Concept Vehicle of the Year at the 2016 North American Concept Vehicle Awards ceremony today at the Concours d'Elegance of America in Plymouth, Michigan.
The awards recognize the vehicle that makes the strongest impact in terms of automotive design, engineering and market responsiveness. The Avista is both an indicator of Buick'....
|BUICK GROWTH OUTPACING ALL MAJOR INTERNATIONAL BRANDS• Momentum speeds after three years of record global sales|
DETROIT — Among the top automotive brands — those selling more than 200,000 units internationally so far this year — Buick is growing at an unmatched pace. With 675,964 sales through June, Buick ended 2016's first half up 20.1 percent over the same period in 2015.
In this year of rapid growth, Buick has risen to the fifth-largest passenger vehicle brand in China and is outselling key competitors including Acura, Infin....
|CHEVROLET, BUICK AND CADILLAC RETAIL SALES INCREASES DRIVE GM'S JUNE SHARE GROWTH◾Chevrolet, Buick and Cadillac June retail sales up 3 percent, 2 percent and 5 percent, respectively|
◾GM retail sales up more than 1 percent and retail share up year-over-year
◾Year to date, GM retail sales up more than 1 percent; retail share up 0.4 percentage points
◾Less profitable daily rental deliveries down 5,690 vehicles or 22 percent in June, as planned
DETROIT – General Motors (NYSE: GM) sold 209,295 vehicles to individual or 'retail' customers in June, up more than 1 perc....
|GM's Retail Sales Rise for 12th Consecutive Month Driven by Chevrolet, Buick and GMCChevrolet remains the industry's fastest-growing full-line brand of 2016 with retail sales up 4 percent in April|
◾Buick's retail sales up 13 percent; GMC retail sales up 5 percent
◾Commercial deliveries up for 30th consecutive month
◾Daily rental deliveries down nearly 18,000 units, or 39 percent
DETROIT – General Motors (NYSE: GM) delivered 200,656 vehicles in April to individual or 'retail' customers, up 3 percent year-over-year, driven by an 13 percent increase at Buick, 5 percent inc....
|CHEVROLET, BUICK AND GMC EXPAND MILITARY DISCOUNTS• Discount now available to 21 million veterans, spouses through May 31|
DETROIT – Today through May 31, 2016, Chevrolet, Buick and GMC will expand their military discount programs for all 21 million U.S. military veterans and their spouses, in honor of National Military Appreciation Month.
'These brave men and women have done so much for our country,' said Steve Hill, GM vice president of U.S. sales and service. 'Making sure all veterans can take advantage of our military dis....
|2017 BUICK ENCORE GETS LATEST TECH, SCULPTED DESIGNNew LED headlights, Apple CarPlay, Android Auto for Buick's best-seller|
NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility.
A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink s....
|BUICK SHAPES UP FOR SUMMER WITH TRACY ANDERSON• Partners with fitness expert for exclusive health and wellness video series|
DETROIT – Buick today announced a collaboration with fitness expert Tracy Anderson to celebrate the new Buick Cascada, a thoughtfully-designed luxury convertible, perfect for top-down weather. The two have produced an exclusive video guide with tips on achieving a summer state of mind behind the wheel of a Buick.
Creator of the wildly successful Tracy Anderson Method, Anderson trains some of the wor....
|BUICK VERANO NAMED INDUSTRY'S MOST DEPENDABLE VEHICLE• J.D. Power Dependability Study SM ranks Buick third overall|
DETROIT – Buick today was recognized in the J.D. Power 2016 Vehicle Dependability StudySM (VDS), coming in third overall with the Buick Verano outperforming every other model as the industry's most dependable vehicle.
Sixty percent of the brand's 2013 models ranked highest in their respective segments. In addition to the Buick Verano topping the Compact Car segment, the Buick LaCrosse was recognized as the segment....
|FIRST-EVER BUICK SUPER BOWL AD FEATURES ODELL BECKHAM JR. AND EMILY RATAJKOWSKI• Latest 'Experience the New Buick' ad spotlights new Cascada convertible|
DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning 'Experience the New Buick' campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand.
The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckh....
|UNBREAKABLE KIMMY SCHMIDT'S ELLIE KEMPER STARS IN BUICK DIGITAL AD CAMPAIGN• Lighthearted vignettes showcase Kemper getting to know the new Cascada convertible|
DETROIT – Buick today announced the launch of a digital-only campaign for the new Cascada convertible starring Unbreakable Kimmy Schmidt star Ellie Kemper.
The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a 'between the scenes' short shows Kemper attending a yoga class and sharing tips on how she stays cam....
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