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|REVISED TRI-SHIELD INSIGNIA INTRODUCES NEW FACE OF BUICK• Automotive logo builds on more than 55 years of history and a family legacy|
LOS ANGELES – Buick's tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand's identity while retaining Buick's instantly identifiable symbol.
Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired....
|BUICK BRINGS BOOK LOVERS FREE AND CONVENIENT LISTENINGAudiobooks.com integration comes through OnStar and Apple CarPlay|
DETROIT – Listening to a new book is easy in a Buick, thanks to OnStar 4G LTE being standard on every 2016 model. And thanks to Audiobooks.com, downloads of two books are free through the end of next year.
Any Buick customer with an active OnStar subscription can redeem the offer through the RemoteLink smartphone app or a live advisor. The offer is part of OnStar AtYourService, a new platform that delivers valu....
|BUICK CASCADA PRICED AT $33,990• Well-equipped convertible offers high levels of standard content, technology|
DETROIT – The top-down driving experience of the 2016 Cascada – Buick's first convertible offered in the United States in 25 years – is priced at $33,990.
When it goes on sale early next year, the Cascada will offer more standard content, a more powerful standard engine and a lower starting price than the Audi A3 Cabriolet.
'Cascada expands Buick's lineup with a uniquely fun and personal drivin....
|BUICK INTRODUCES 24 HOURS OF HAPPINESS TEST DRIVE• Videos, podcasts, yoga and scent contribute to feeling of well-being|
LOS ANGELES – Buick and its participating dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.
Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of drivers conducted online by Harris Poll– commissioned by Bu....
|BUICK CASCADA BLENDS SAFETY AND STYLE• Reinforced structure contributes to sleek design|
DETROIT – The 2016 Buick Cascada convertible rolls into the sun early next year with a reinforced structure designed to complement its refined appearance and enhance its versatility, while bolstering the car's strength, rigidity and chassis precession.
Special features include spring-loaded, pyrotechnically activated roll bars behind the front seats that are linked to the air bag system.
'Intelligent design is a hallmark o....
|BUICK ACHIEVERS ANNOUNCES $1.18 MILLION IN SCHOLARSHIPSFirst four-year graduates get degrees as GM Foundation grants top $28 million|
DETROIT – The first four-year recipients to benefit from the Buick Achievers Scholarship Program are receiving their degrees this year as the General Motors Foundation today announced nearly $1.2 million in new scholarships of up to $25,000 a year for 50 students to pursue degrees in the fields of science, technology, engineering and math, or STEM.
Students can be selected for the scholarship after ....
|2016 BUICK ENCLAVE ADDS ONSTAR 4G LTE CONNECTIVITY• Technology enhancement brings fast network, Wi-Fi hotspot to entire Buick range|
DETROIT – Let the streaming commence! Passengers in the 2016 Buick Enclave can download on the go with OnStar 4G LTE connectivity. It includes a built-in Wi-Fi hotspot, which can be used simultaneously by up to seven devices.
The Enclave's connectivity upgrade brings 4G LTE and the Wi-Fi hotspot to the entire 2016 Buick model range, from Encore and Verano to Regal and LaCrosse – and the all-new ....
|Double-digit Crossover and Truck Gains Drive Chevrolet, GMC, Buick and Cadillac Sales◾April was GM's best-ever month for crossover sales|
◾Pickup sales up 22 percent
◾Commercial deliveries up 31 percent
DETROIT – Chevrolet, Buick, GMC and Cadillac dealers in the United States delivered 269,056 vehicles in April 2015, up 6 percent year over year. Retail deliveries were up 5 percent, fleet deliveries were up 8 percent and commercial sales were the highest since March 2008.
'At GM, truck and crossover sales have been strong all year, thanks to our increasingly deep an....
|REFLECTIONS ON BUICK VERANO'S SHINY PAINT JOB• Process improves gloss and durability while reducing environmental impact|
DETROIT – Residential and commercial paint manufacturers think about the environmental impact of their product on more than just Earth Day. Seventy percent of the energy used in vehicle assembly is in the paint process. It takes as much energy – 2.5 megawatt hours – to paint a car as it would to cover the electricity bill of a typical U.S. home for nine weeks.
Starting in 2011, Orion Assembly, home of....
|AVENIR'S ADVANCED LIGHTING ILLUMINATES FUTURE BUICK DESIGN• New methods give designers more freedom to craft unique visual identity|
DETROIT – To the designers of the Buick Avenir concept, light-emitting diodes, or LEDs, are more than just an energy-efficient method of illuminating the road ahead – they are an advanced way to accentuate an already striking design as it rolls down the road.
'We worked hard to not only make Avenir distinctive from across the room, but draw you closer with its detail work,' said Michael Simcoe, vice pre....
|BUICK LEADS J.D. POWER CUSTOMER SERVICE INDEX STUDY• Brand tops in service among mass-market brands for second consecutive year|
DETROIT – According to the customers surveyed in the J.D. Power 2015 U.S. Customer Service Index (CSI), Buick ranks tops among 20 mass-market brands for the second consecutive year in dealer service satisfaction.
The study measures service satisfaction among owners and lessees of 1- to 5-year-old vehicles in the United States. The CSI focuses on five service areas, with service quality most heavily w....
|BUICK AVENIR AND LEGENDARY Y-JOB CONCEPT CARS STAR AT AMELIA CONCOURS DESIGN SEMINARBuick's new Avenir concept car made its surprise debut at the North American International Auto Show on January 11th. On Friday, March 13, 2015 the Avenir (French for future) and the first concept car, Buick's 1938 Y-Job, will take center stage at the 20th annual Amelia Island Concours d'Elegance's THE DESIGN DNA OF ICONIC CARS seminar. |
The design seminar, scheduled for 3:00 PM in the Ritz-Carlton Amelia Island's Talbot Ballroom, will be empanelled by three of the auto industry's most ....
|BUICK WINS THREE 2015 KBB.COM 5-YEAR COST TO OWN AWARDSDETROIT – For the second consecutive year, three Buick models were among the winners in Kelley Blue Book's 2015 5-Year Cost to Own awards announced today: |
◾Buick Verano – Entry-Level Luxury Car
◾Buick Encore – Luxury Compact SUV/Crossover
◾Buick Enclave – Luxury Full-Size SUV/Crossover
Kelley Blue Book's data for new cars for the initial five-year ownership period is the basis for the awards. Categories include lowest projected depreciation, expected fuel costs, finance and insura....
|BUICK ENCLAVE BLOWS THE BELL CURVE• Another year of record sales defies industry trends, fuels Buick's global momentum|
DETROIT – Buick Enclave's 62,300 sales in the United States in 2014 represented the second consecutive year of record sales for Buick's flagship crossover and built on momentum that has barely paused since its launch in mid-2007.
While most vehicles follow somewhat of a bell curve for sales during their lifecycle, the Enclave has continued on an upward trajectory after more than seven years. ....
|BUICK SETS SECOND CONSECUTIVE ANNUAL GLOBAL SALES RECORD• Brand sells nearly 1.2 million vehicles with double-digit gains in U.S. and China|
DETROIT– Buick delivered nearly 1.2 million vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand's 111-year history.
Strong growth in both China and North America resulted in global sales of 1,170,115 units, up 13.4 percent over 2013. China posted a 13.5 percent sales gain, while the ....
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