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|GM's Retail Sales Rise for 12th Consecutive Month Driven by Chevrolet, Buick and GMCChevrolet remains the industry's fastest-growing full-line brand of 2016 with retail sales up 4 percent in April|
◾Buick's retail sales up 13 percent; GMC retail sales up 5 percent
◾Commercial deliveries up for 30th consecutive month
◾Daily rental deliveries down nearly 18,000 units, or 39 percent
DETROIT – General Motors (NYSE: GM) delivered 200,656 vehicles in April to individual or 'retail' customers, up 3 percent year-over-year, driven by an 13 percent increase at Buick, 5 percent inc....
|CHEVROLET, BUICK AND GMC EXPAND MILITARY DISCOUNTS• Discount now available to 21 million veterans, spouses through May 31|
DETROIT – Today through May 31, 2016, Chevrolet, Buick and GMC will expand their military discount programs for all 21 million U.S. military veterans and their spouses, in honor of National Military Appreciation Month.
'These brave men and women have done so much for our country,' said Steve Hill, GM vice president of U.S. sales and service. 'Making sure all veterans can take advantage of our military dis....
|2017 BUICK ENCORE GETS LATEST TECH, SCULPTED DESIGNNew LED headlights, Apple CarPlay, Android Auto for Buick's best-seller|
NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility.
A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink s....
|BUICK SHAPES UP FOR SUMMER WITH TRACY ANDERSON• Partners with fitness expert for exclusive health and wellness video series|
DETROIT – Buick today announced a collaboration with fitness expert Tracy Anderson to celebrate the new Buick Cascada, a thoughtfully-designed luxury convertible, perfect for top-down weather. The two have produced an exclusive video guide with tips on achieving a summer state of mind behind the wheel of a Buick.
Creator of the wildly successful Tracy Anderson Method, Anderson trains some of the wor....
|BUICK VERANO NAMED INDUSTRY'S MOST DEPENDABLE VEHICLE• J.D. Power Dependability Study SM ranks Buick third overall|
DETROIT – Buick today was recognized in the J.D. Power 2016 Vehicle Dependability StudySM (VDS), coming in third overall with the Buick Verano outperforming every other model as the industry's most dependable vehicle.
Sixty percent of the brand's 2013 models ranked highest in their respective segments. In addition to the Buick Verano topping the Compact Car segment, the Buick LaCrosse was recognized as the segment....
|FIRST-EVER BUICK SUPER BOWL AD FEATURES ODELL BECKHAM JR. AND EMILY RATAJKOWSKI• Latest 'Experience the New Buick' ad spotlights new Cascada convertible|
DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning 'Experience the New Buick' campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand.
The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckh....
|UNBREAKABLE KIMMY SCHMIDT'S ELLIE KEMPER STARS IN BUICK DIGITAL AD CAMPAIGN• Lighthearted vignettes showcase Kemper getting to know the new Cascada convertible|
DETROIT – Buick today announced the launch of a digital-only campaign for the new Cascada convertible starring Unbreakable Kimmy Schmidt star Ellie Kemper.
The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a 'between the scenes' short shows Kemper attending a yoga class and sharing tips on how she stays cam....
|ANOTHER AWARD FOR THE BUICK AVISTA CONCEPT – FROM DETROIT NEWS READERSDETROIT – The Buick Avista concept today won The Detroit News' Reader's Choice award for 'Best Future Concept,' just days after it received the EyesOn Design Award for Design Excellence – Concept Car at the North American International Auto Show.|
Bryan Nesbitt, executive director of global Buick design; Elizabeth Wetzel, director of Buick interior design; and Holt Ware, director of Buick exterior design, accepted the award from Nolan Finley, the paper's editorial page editor. The Detro....
|BUICK AVISTA RECEIVES EYESON DESIGN EXCELLENCE AWARDDETROIT – The Buick Avista concept received the EyesOn Design Award for Design Excellence – Concept Car at a ceremony today at the North American International Auto Show.|
It was the second consecutive year Buick received the award, which was bestowed on the Avenir concept in 2015. EyesOn Design – a benefit for Henry Ford Health System's Detroit Institute of Ophthalmology – recognizes the best production and concept vehicle designs making their worldwide debut in Detroit.
|BUICK ACHIEVERS SCHOLARSHIP APPLICATION PERIOD NOW OPEN• Program offers $25,000 renewable scholarships for STEM students|
DETROIT – The Buick Achievers Scholarship Program today opened the application period for 2016 scholarships. Applications are accepted now through 5 p.m. EST on Monday, Feb. 29.
This is the sixth year Buick Achievers scholarships will be awarded to students who have an interest in studying science, technology, engineering and math (STEM), excel in the classroom and give back to their communities. Special consid....
|BUICK SETS THIRD CONSECUTIVE GLOBAL SALES RECORD• Momentum continues in advance of new product infusion|
DETROIT –Buick will set a global sales record for the third consecutive year in 2015.
In mid-December, annual sales surpassed last year's record 1,170,115 vehicles driven by record sales in China and record crossover deliveries in the United States. Yearend sales for Buick are expected to surpass 1.2 million vehicles.
'Buick's momentum is undeniable as new customers worldwide discover Buick's lineup of beautiful, appr....
|REVISED TRI-SHIELD INSIGNIA INTRODUCES NEW FACE OF BUICK• Automotive logo builds on more than 55 years of history and a family legacy|
LOS ANGELES – Buick's tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand's identity while retaining Buick's instantly identifiable symbol.
Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired....
|BUICK BRINGS BOOK LOVERS FREE AND CONVENIENT LISTENINGAudiobooks.com integration comes through OnStar and Apple CarPlay|
DETROIT – Listening to a new book is easy in a Buick, thanks to OnStar 4G LTE being standard on every 2016 model. And thanks to Audiobooks.com, downloads of two books are free through the end of next year.
Any Buick customer with an active OnStar subscription can redeem the offer through the RemoteLink smartphone app or a live advisor. The offer is part of OnStar AtYourService, a new platform that delivers valu....
|BUICK CASCADA PRICED AT $33,990• Well-equipped convertible offers high levels of standard content, technology|
DETROIT – The top-down driving experience of the 2016 Cascada – Buick's first convertible offered in the United States in 25 years – is priced at $33,990.
When it goes on sale early next year, the Cascada will offer more standard content, a more powerful standard engine and a lower starting price than the Audi A3 Cabriolet.
'Cascada expands Buick's lineup with a uniquely fun and personal drivin....
|BUICK INTRODUCES 24 HOURS OF HAPPINESS TEST DRIVE• Videos, podcasts, yoga and scent contribute to feeling of well-being|
LOS ANGELES – Buick and its participating dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.
Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of drivers conducted online by Harris Poll– commissioned by Bu....
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