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|FIRST-EVER BUICK SUPER BOWL AD FEATURES ODELL BECKHAM JR. AND EMILY RATAJKOWSKI• Latest 'Experience the New Buick' ad spotlights new Cascada convertible|
DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning 'Experience the New Buick' campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand.
The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckh....
|UNBREAKABLE KIMMY SCHMIDT'S ELLIE KEMPER STARS IN BUICK DIGITAL AD CAMPAIGN• Lighthearted vignettes showcase Kemper getting to know the new Cascada convertible|
DETROIT – Buick today announced the launch of a digital-only campaign for the new Cascada convertible starring Unbreakable Kimmy Schmidt star Ellie Kemper.
The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a 'between the scenes' short shows Kemper attending a yoga class and sharing tips on how she stays cam....
|ANOTHER AWARD FOR THE BUICK AVISTA CONCEPT – FROM DETROIT NEWS READERSDETROIT – The Buick Avista concept today won The Detroit News' Reader's Choice award for 'Best Future Concept,' just days after it received the EyesOn Design Award for Design Excellence – Concept Car at the North American International Auto Show.|
Bryan Nesbitt, executive director of global Buick design; Elizabeth Wetzel, director of Buick interior design; and Holt Ware, director of Buick exterior design, accepted the award from Nolan Finley, the paper's editorial page editor. The Detro....
|BUICK AVISTA RECEIVES EYESON DESIGN EXCELLENCE AWARDDETROIT – The Buick Avista concept received the EyesOn Design Award for Design Excellence – Concept Car at a ceremony today at the North American International Auto Show.|
It was the second consecutive year Buick received the award, which was bestowed on the Avenir concept in 2015. EyesOn Design – a benefit for Henry Ford Health System's Detroit Institute of Ophthalmology – recognizes the best production and concept vehicle designs making their worldwide debut in Detroit.
|BUICK ACHIEVERS SCHOLARSHIP APPLICATION PERIOD NOW OPEN• Program offers $25,000 renewable scholarships for STEM students|
DETROIT – The Buick Achievers Scholarship Program today opened the application period for 2016 scholarships. Applications are accepted now through 5 p.m. EST on Monday, Feb. 29.
This is the sixth year Buick Achievers scholarships will be awarded to students who have an interest in studying science, technology, engineering and math (STEM), excel in the classroom and give back to their communities. Special consid....
|BUICK SETS THIRD CONSECUTIVE GLOBAL SALES RECORD• Momentum continues in advance of new product infusion|
DETROIT –Buick will set a global sales record for the third consecutive year in 2015.
In mid-December, annual sales surpassed last year's record 1,170,115 vehicles driven by record sales in China and record crossover deliveries in the United States. Yearend sales for Buick are expected to surpass 1.2 million vehicles.
'Buick's momentum is undeniable as new customers worldwide discover Buick's lineup of beautiful, appr....
|REVISED TRI-SHIELD INSIGNIA INTRODUCES NEW FACE OF BUICK• Automotive logo builds on more than 55 years of history and a family legacy|
LOS ANGELES – Buick's tri-shield insignia, one of the most recognizable in the global auto industry, is receiving a makeover that advances the brand's identity while retaining Buick's instantly identifiable symbol.
Featuring wing-shaped elements and the return of three-color shields – red, silver and blue – the new insignia debuts on the 2017 LaCrosse. It is part of an all-new grille design inspired....
|BUICK BRINGS BOOK LOVERS FREE AND CONVENIENT LISTENINGAudiobooks.com integration comes through OnStar and Apple CarPlay|
DETROIT – Listening to a new book is easy in a Buick, thanks to OnStar 4G LTE being standard on every 2016 model. And thanks to Audiobooks.com, downloads of two books are free through the end of next year.
Any Buick customer with an active OnStar subscription can redeem the offer through the RemoteLink smartphone app or a live advisor. The offer is part of OnStar AtYourService, a new platform that delivers valu....
|BUICK CASCADA PRICED AT $33,990• Well-equipped convertible offers high levels of standard content, technology|
DETROIT – The top-down driving experience of the 2016 Cascada – Buick's first convertible offered in the United States in 25 years – is priced at $33,990.
When it goes on sale early next year, the Cascada will offer more standard content, a more powerful standard engine and a lower starting price than the Audi A3 Cabriolet.
'Cascada expands Buick's lineup with a uniquely fun and personal drivin....
|BUICK INTRODUCES 24 HOURS OF HAPPINESS TEST DRIVE• Videos, podcasts, yoga and scent contribute to feeling of well-being|
LOS ANGELES – Buick and its participating dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.
Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of drivers conducted online by Harris Poll– commissioned by Bu....
|BUICK CASCADA BLENDS SAFETY AND STYLE• Reinforced structure contributes to sleek design|
DETROIT – The 2016 Buick Cascada convertible rolls into the sun early next year with a reinforced structure designed to complement its refined appearance and enhance its versatility, while bolstering the car's strength, rigidity and chassis precession.
Special features include spring-loaded, pyrotechnically activated roll bars behind the front seats that are linked to the air bag system.
'Intelligent design is a hallmark o....
|BUICK ACHIEVERS ANNOUNCES $1.18 MILLION IN SCHOLARSHIPSFirst four-year graduates get degrees as GM Foundation grants top $28 million|
DETROIT – The first four-year recipients to benefit from the Buick Achievers Scholarship Program are receiving their degrees this year as the General Motors Foundation today announced nearly $1.2 million in new scholarships of up to $25,000 a year for 50 students to pursue degrees in the fields of science, technology, engineering and math, or STEM.
Students can be selected for the scholarship after ....
|2016 BUICK ENCLAVE ADDS ONSTAR 4G LTE CONNECTIVITY• Technology enhancement brings fast network, Wi-Fi hotspot to entire Buick range|
DETROIT – Let the streaming commence! Passengers in the 2016 Buick Enclave can download on the go with OnStar 4G LTE connectivity. It includes a built-in Wi-Fi hotspot, which can be used simultaneously by up to seven devices.
The Enclave's connectivity upgrade brings 4G LTE and the Wi-Fi hotspot to the entire 2016 Buick model range, from Encore and Verano to Regal and LaCrosse – and the all-new ....
|Double-digit Crossover and Truck Gains Drive Chevrolet, GMC, Buick and Cadillac Sales◾April was GM's best-ever month for crossover sales|
◾Pickup sales up 22 percent
◾Commercial deliveries up 31 percent
DETROIT – Chevrolet, Buick, GMC and Cadillac dealers in the United States delivered 269,056 vehicles in April 2015, up 6 percent year over year. Retail deliveries were up 5 percent, fleet deliveries were up 8 percent and commercial sales were the highest since March 2008.
'At GM, truck and crossover sales have been strong all year, thanks to our increasingly deep an....
|REFLECTIONS ON BUICK VERANO'S SHINY PAINT JOB• Process improves gloss and durability while reducing environmental impact|
DETROIT – Residential and commercial paint manufacturers think about the environmental impact of their product on more than just Earth Day. Seventy percent of the energy used in vehicle assembly is in the paint process. It takes as much energy – 2.5 megawatt hours – to paint a car as it would to cover the electricity bill of a typical U.S. home for nine weeks.
Starting in 2011, Orion Assembly, home of....
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